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There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules β¦ but thereβs one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
Creativity is like washing a pig. Itβs messy. It has no rules. No clear beginning, middle or end. Itβs kind of a pain in the ass, and when youβre done, youβre not sure if the pig is really clean or even why you were washing a pig in the first place.
β Luke Sullivan
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#Mindset
Never write an advertisement which you wouldnβt want your own family to read. You wouldnβt tell lies to your own wife. Donβt tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found outβ¦
β David Ogilvy
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@BethFratesMD@Kellyrei007
Never write an advertisement which you wouldnβt want your own family to read. You wouldnβt tell lies to your own wife. Donβt tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found outβ¦
β David Ogilvy
ππ
@BethFratesMD@Kellyrei007