Today we ha a great and intensive session with the students of Universidad del Pacífico (PE) from Perú #TheChallangingQuestion was how to structure our marketing practice to be able to go from insight to campaing in seconds. #RealTimeMarketing#Marketin…https://t.co/RhPqzlHITR
#TheChallangingQuestion is not to know what is coming but to know what is relevant for our business here and now. It is as risky to follow every trend that to follow none. #MarketingInnovation https://t.co/ffqx5z9BlI https://t.co/ukES45zmbf
#TheChallangingQuestion Does IKEA in store experience benefits the Customer or the Brand? What is then the barrier for customers to move online? https://t.co/69PdotRGNa https://t.co/AVNVzKBOza
#TheChallangingQuestion How voice interfaces and AI will change customer buying behaviour? What will be the role of Marketing and the value of Brands? #MarketingInnovation https://t.co/asrlD29lAa https://t.co/q7wE2X0CCA
Predicting the technologies that will impact on business is a challenge. But #the-dificult-question is what innovation will deliver a competitive advantage in the NEXT 5 years in OUR business. This week I was in Milan discussing #marketing-innovation with…https://t.co/bJWrtauAmq