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Google has now decided to stop showing FAQ Schema rich results for the vast majority of sites.
This rich result type is used across many large sites on the web, so you can expect a significant drop as of next week when the changes kick in.
FAQ rich results first rolled out in May of 2019, with many early-adopters going all-in on the implementation, with the treatment taking up considerable space at the time (showing up to 4 rows of questions by default).
Over time, Google has slowly introduced changes to the treatment, preventing more than 2 rows of questions appearing, and more recently making drastic changes to its visibility for certain queries and device types.
This now brings us to todays announcement. Google will no longer show the FAQ treatment in most cases, with the exception being for well-known Government or Health sites. With there potentially being room for others, but that seems like it'll be very rare.
The removal of this rich result type was inevitable. It was never used in a way that put users first, and it seems Google has finally come to this realisation 4 years later.
Google's advice is that no changes need to be made on the end of site owners. But personally I wouldn't be wasting time adding this markup to pages anymore, as there would be no measurable benefit in doing so – unless you're a well-known Government or Health site!
For more details on this change (along with changes to How-to rich results), you can read Google's blog post here: https://t.co/X9ASnZ1VPj
#seo #searchengineoptimization #google
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