christian

ecom

[christian @q4demon]

@uziprints good morning😘

[christian @q4demon]

@clayyroy are u based in spain?

[christian @q4demon]

@EcomSapo this is clearly just claude, i dont think its anything special

[christian @q4demon]

@uziprints 125 -> 250

[christian @q4demon]

day 13

We hit 2 ROAS, so we are doubling budgets tonight

Our best day on the brand so far, yet I somehow feel the most lost I ever felt in my entire ecom journey

Really wanna crack direct response, but it seems like there is just an infinite amount of things involved in making good ads

I am trying to dumb it all down into 3-5 simple rules and a framework I will follow for every single ad I write, and then possibly learn new things as I go

Not a good feeling at all, but I found some hope knowing that as long as I give my best every single day and get at least 0.1% better, the results will compound infinitely

Current system:
- study 2 different brands on gethookd
- dissect their ads into
A) general idea behind why the ad works
B) the nitty gritty techniques and elements of it (beliefs shifted, ways they agitate pain, etc)
- make brief learnings and try to apply when writing a new concept

If you think I’m missing something / over complicating it, let me know🙏

Peace out

[christian @q4demon]

@joplex

[christian @q4demon]

brez buys a car every 2 months and my broke chud ass cant even get a positive roas in the ad account

should i lowkey just kill myself

[christian @q4demon]

@ZedNilm1 copy

[christian @q4demon]

@joplex What’s your point here

[christian @q4demon]

@teachingsX gotta thug it out till its our time to shine

[christian @q4demon]

@bedahbi67 ehh

[christian @q4demon]

day 12

slow day today, took the time to setup systems for me to crack down ads in the coming weeks

went through the fundamentals once again, since now i know this will be my main focus

scripted a concept and a new framework for vid ads
read a lot of breakthrough advertising (crazy book)
started making a swipe file for concepts and inspo

more tmrw🫡

[christian @q4demon]

you can become ANYONE in a snap of a finger btw

[christian @q4demon]

@ecomqn use proxy and buy an account

[christian @q4demon]

@EcomTable where do u find these?

[christian @q4demon]

day 11

HUGE call from my partner👇

for some reason, everything we did until now was all overlapping

we both made ads,
we both made funnels,
we both made backend optimizations...
etc.

by now, we probably couldve 2x'd our current output if we simply focused on the main rev drivers seperately

so from now on, i will be focusing on frontend while he does the backend

not only will we get more done, we will also enjoy our work more (i like ads, he likes funnels), and we will get better quicker

silly us for not doing this earlier haha

on a side note, we didnt get enough data today to tell if the things have improved

the ATC's definitely went up, but we didnt get as much checkout -> conversion action going

again, not enough data so we let it run. we are lucky to have super high AOV and HUGE take rate for the subs!

cant wait to write some ads tmrw, i can now put all my focus on becoming the best direct response marketer🤤

peace out🫡

[christian @q4demon]

@kasper_dolk sent through🤝

[christian @q4demon]

day 9

0.68% CVR😵‍💫

good news is that quiz funnel is officially shipped, alongside 2 new vid ads and a bunch of bof statics

duplicated all existing video ads as well, all going into the quiz

although they dont mention the quiz in the script, its still worth giving a shot

thats about it, metrics r solid - its just the cvr...

cya tmrw🫡

[christian @q4demon]

@uziprints like a grand😬

half of our rev is already in mrr tho, we have like 65% take rate lmao its gonna be super clutch

[christian @q4demon]

day 10

super stressful past couple of days...

we have some good and some bad news 👇

bad news:

14 ads leading to quiz & pdp launched midnight,

but a bof static took entire spend in half a day😵‍💫

good news:

i managed to pinpoint our bottleneck which is our atc rate

because of that, i rehauled
- entire pdp
- offer
- messaging and framing

hopefully tomorrow brings SOME returns... (please zuck i really need this, enough fucking me)

stay trenching🫡