Latest from @McKinsey: Successful #sales analytics is a journey, but the first step is making sure that you’re getting the most from your existing data. https://t.co/TYaHx0TAI3
"According to a recent study, 86% of buyers will pay more for a better #CustExp. And by 2020, #CX will overtake price and product as the key brand differentiator. How do you get the best experience? By listening to the customer, of course." via @Forbes https://t.co/xO8biCs8mV
McKinsey partner @jasonheller to explain backbone of the modern marketing infrastructure: building customer data platforms and machine learning models to create value across the customer lifecycle, Apr 25 #MarTech. cc: @MarTechCon