Qi Ads

Self-directing Mobile Advertising Solution.
Advanced ML-based algorithms, cross-channel outreach, real-time optimization.

[Qi Ads @qi_ads]

Top 4 ad networks capture ~70–80% of in-app revenue (Tenjin). For publishers: dependency risk.
For advertisers: limited leverage & visibility.
The edge? Transparency, geo focus, vertical expertise, ecosystem depth. Concentration is real — but not permanent.
#MobileAds #InApp #UA

[Qi Ads @qi_ads]

Preload vs Post-Install: where’s faster payback in 2026?

Preloads drive instant reach & early ROAS (setup intent). Post-install wins on ML scaling & LTV.

Best strategy: hybrid — OEM for speed + in-app for growth.

#UA #OEM #ROAS #AppGrowth

[Qi Ads @qi_ads]

Retail media + in-app = 2026 growth engine. Brands shift budgets to programmatic in-app powered by first-party data. Retail media is heading to $100B+, with off-site models scaling reach beyond owned apps.
#RetailMedia #InApp #Programmatic #AdTech #MobileMarketing

[Qi Ads @qi_ads]

Google will verify all Android developers starting in 2026.
UA teams should prepare now: audit install paths (Play, APK, OEM), verify developer identity, and update partners to avoid install disruptions in key markets.
#Android #GooglePlay #UserAcquisition #MobileMarketing #OEM

[Qi Ads @qi_ads]

Identifier-free UA is now production-ready.
iOS AAK (iOS 18.4) adds smarter postbacks & geo signals; Android Privacy Sandbox delivers aggregate attribution at scale. The edge: optimize to early value, not installs, and keep ROAS predictable without device IDs.
#UA #Attribution

[Qi Ads @qi_ads]

AI quietly rewrote in-app buying
Models now predict value earlier, stabilize CPI faster, and smooth ROAS at scale. The UA takeaway: treat buying as a system (signals × creative × pacing), not a set-and-forget bid. Speed and signal quality win
#UA #InAppAds #AI #ROAS #AdTech

[Qi Ads @qi_ads]

Top-grossing apps, July 📊
TikTok stays #1 with $358M, but ChatGPT is closing the gap at $196M — ahead of YouTube ($140M). Top-10 apps made $1.3B net. Spend is consolidating around video, AI, and subs.
#AppEconomy #MobileRevenue #UA #GrowthMarketing

[Qi Ads @qi_ads]

Self-serve billing is live, new inventory added for better scale and diversification, a new Profile page for account & team management, and much faster reporting across clicks, impressions, installs, and events.
Faster insights. Better decisions.
#QiAds #AdTech #UA #Mobile

[Qi Ads @qi_ads]

From benchmark → revenue: connect Tenjin 2025 to action.
Pick strong geos & formats, set floors, fix demand mix, enable ILRD/ULRD, run paired UA × monetization tests, recalibrate quarterly.
Turn PDFs into ROAS.
#UA #MobileMonetization #ROAS #ILRD #ULRD #eCPM #AdTech

[Qi Ads @qi_ads]

Tenjin’s 2025 Ad Monetization Benchmarks are live.
Platform & country revenue splits, network mix, and eCPM by geo + format — all in one place. Use it to set floors, sanity-check demand, and align UA with monetization upside.
#UA #MobileGames #Monetization #eCPM #AdRevenue

[Qi Ads @qi_ads]

Installs ≠ revenue.
In 2025, winning In-App UA means event-based optimization: optimize for purchases, subs, or revenue (AEO, tROAS, ROAS, CPE) — not CPI.
Clean events + volume = scalable payback.
#UA #MobileMarketing #AEO #tROAS #CPE #Growth

[Qi Ads @qi_ads]

OEM Traffic 101: Reach users on-device, not just in-app. Aggregators like Unity Aura, Digital Turbine, Appnext and QI Ads unlock OEM surfaces — setup screens, preloads, store banners, launchers. Add SingleTap for 1-tap installs + higher CVR.
#OEMAdvertising #OnDevice #QIAds

[Qi Ads @qi_ads]

2025 eCom Stack: Truths for LTV
iOS: 1.3x faster buys, +39% 1st purchase.
Remarketing outscales UA (3.5x).
Owned channels work (+37% web-to-app).

Act now:
-Own iOS first 3 days.
-Scale Android retargeting.
-Secure deep links.
-Measure incrementally.

#LTV #eCom #iOS #Retargeting

[Qi Ads @qi_ads]

China-based eCom apps now drive 85% of global iOS UA spend and are shifting budgets from the US to Western Europe. DE iOS UA is up +170% YoY, FR has doubled. Western Europe is now a priority iOS growth zone for 2H25 — move early or pay more later. #UA #ecommerce #iOS #Mobile

[Qi Ads @qi_ads]

July’25 attribution shake-up: AppsFlyer ↔ X Ads SRN, Adjust + Meta AMM, Kochava links TitanOS CTV→mobile, Google ICM now GA. Firebase Dynamic Links sunset 25 Aug — swap fast. Update SDKs or pay the Q4 tax. #AdTech #MobileAttribution #UA #CTV

[Qi Ads @qi_ads]

Still paying for ghost installs? Ad fraud eats 1 in 5 UA dollars. Align UA+Product data, turn on your MMP’s real-time shields, and stress-test with bot farms—before Q4 spend spikes. Stop funding fraud, reclaim growth. #AdFraud #MobileMarketing #AppGrowth #UserAcquisition

[Qi Ads @qi_ads]

AdMob refresh: Moloco+LINE join open-bidding → +10% eCPM. SDK 24.5 unlocks placement-ID demand (API 23+). ILAR drops for Partner Bidding after 17 Jul — pipe server logs or lose LTV clarity. Patch now, profit when Q4 CPMs roar. #AdMob #AdTech #AppMonetization

[Qi Ads @qi_ads]

Sensor Tower’s 2025 AI Apps report: H1 ’25 saw 1.7 B installs (+67 %), $1.87 B IAP (2×) and 15.6 B hours in-app. ChatGPT became the fastest app to 1 B installs. Asia = 42.6 % of downloads, NA ≈ 40 % of revenue. Ship real AI, localize, scale UA before CPIs spike. #AIApps #Mobile

[Qi Ads @qi_ads]

OpenRTB v192 adds a high Engagement flag. Our exchange now tags mobile interstitial+rewarded ads where users watch longer. Early runs: +18% completions, +11% viewable sec — no ID’s needed. Tell your DSP to read imp.ext.highengagement and bid smarter! #AdTech #MobileUA

[Qi Ads @qi_ads]

600M ColorOS users -> fresh installs. OPPO Ads just opened its OpenRTB API: pre-loads + splash + OPUSH deliver 10%+ better ROAS, already Privacy Sandbox-ready. Time to add this OEM gem to your UA mix before Q4 heat! #OPPOAds #MobileMarketing #UA #Android15