Qlarius

[Ana Milicevic @aexm]

"It has seemingly never been easier to (technically) reach a consumer because we’re all online all the time; but it has also never been harder to really reach a consumer when consumers are actively tuning out."

In this week's #SparrowOne

https://t.co/hJJpKHwCKX

[Qlarius @qlarius]

“Information is being shared completely haphazardly, and there’s no accountability at any stage, especially in America.”

https://t.co/2qdJpZpJt1

[Qlarius @qlarius]

https://t.co/akDz3l7HC4

[Qlarius @qlarius]

Over-The-Top and On-Demand "TV" viewing changes everything and makes media consumption completely personalized. Soooooo tempting for the trackers who think your privacy is less important than their profit!

https://t.co/jsC6qzezMd

[Qlarius @qlarius]

"Everything you do online is logged in obscene detail... you have no privacy... I was bowled over by the scale and detail of the tracking..." - Farhad Manjoo, NYT

https://t.co/JNHyrc5oHp

[Qlarius @qlarius]

"Credit cards are a spy in your wallet — and it’s time that we add privacy, alongside rewards and rates, to how we evaluate them." -Geoffrey A. Fowler, Wash Post . (Apple may be getting it right.)

https://t.co/ezP77K1XA3

[Qlarius @qlarius]

"Everything you do online is logged in obscene detail... you have no privacy... I was bowled over by the scale and detail of the tracking..." - Farhad Manjoo, NYT

https://t.co/JNHyrc5oHp

[Qlarius @qlarius]

‘Fingerprinting’ to Track Us Online Is on the Rise. Here’s What to Do.
- The New York Times https://t.co/YlLDnuFITa

[Qlarius @qlarius]

Wow. New low. (Well actually not that new. Newly discovered!)

https://t.co/UdJ8flOhXR

[Qlarius @qlarius]

“The scale of the fraud we found is jaw-dropping. The industry continues to waste marketing budgets on what is essentially organized crime.” - Anthony Hitchings, Financial Times

https://t.co/1whZ5iSVf9

[Qlarius @qlarius]

More trending evidence of consumer attention shifting to modern OTT platforms. The new opportunities for media sponsorship will increasingly shift to streaming media (and point-of-purchase transactions).

https://t.co/gfD0n8FdQ3

[Qlarius @qlarius]

Creepy/crappy data. And some advertiser is now paying a little more money for the pleasure of reaching yet another wrong person. Everyone loses (except of course Facebook).

https://t.co/QyRPZSIuiT

[Qlarius @qlarius]

RT @katiebindley: I enabled a bunch of privacy settings and still felt like my Facebook/Insta ads were a little too relevant. So I faked a pregnancy by downloading the What to Expect app to see how long it would take for FB to hit me w a maternity ad. The answer? 11 hours

[Qlarius @qlarius]

The “I agree” button should have long ago been renamed “Meh, whatever.” - NYT Editorial Board
#meismine

https://t.co/uGhAYamnUq

[Qlarius @qlarius]

"42% of users are willing to share their data when the benefits are clearly explained, with another 21% willing to do so if they feel trust toward the brand". Hopefully, we can convince consumers to hoard their data, not share it. #meismine #privacy

https://t.co/yg3RpQ0It9

[Qlarius @qlarius]

Smart TVs Track You, Then Sell Your Data "The reason that Facebook is free is that your information is worth money. You essentially pay for the service by giving up some privacy. And now TVs are largely the same way." Wonderful.
https://t.co/o0daGg2Kgn

[Qlarius @qlarius]

Don't want Facebook to know you? Just "lie" - like a few things you hate, dislike a few things/pages you like. Make sure they are wrong about you & reclaim your privacy. Easy!

https://t.co/ekqCSPkbLj

[Qlarius @qlarius]

So encouraging to see @Apple and @tim_cook take consumer privacy seriously. Less encouraging to see more calls for gov't regulation as the solution. The free market can fix this. Privacy and consumer-control are a market requirements - build from there. https://t.co/0VzhTBNy9N

[Qlarius @qlarius]

[Zuboff] likens the big tech platforms to elephant poachers, and our personal data to ivory tusks. “You are not the product,” she says. “You are the abandoned carcass.”

https://t.co/ekXrUFiNMo

[YouData @YouData]

Duh. https://t.co/WC0gVG55pS