Introducing Emma - the AI receptionist for NHS GPs.
We have raised more than £6m in seed funding, are serving more than 2 million patients already and we're just getting started.
"I hate talking to AI on the phone."
What you hate is "press 1 for appointments, press 2 for..". So do we.
That's a menu, not a conversation. Our AI receptionist EMMA allows you to speak normally and be understood properly.
That's why it's perfect for GP practices.
The "8am rush" at GP practices isn't a scheduling quirk.
It is what happens when a month's worth of demand is funnelled into one narrow window every single morning.
Most practices have a handful of reception staff - the maths doesn't work - and no rota can fix that.
Our AI receptionist EMMA isn't about replacing those staff. It's about answering the calls that reception teams physically can't, and getting the urgent ones to a human faster.
"People want to talk to a human, not a machine."
True. They also, right now, often get neither - just a hold queue at 8am.
The honest comparison isn't AI vs a human answering instantly. For millions of calls it's AI vs no answer at all.
"It has been the answer to several things: 1) Being that 8'o clock rush, 2) Relieving the stress on our reception team."
This is common feedback when GP practices use our AI receptionist EMMA.
17 minutes.
That is the average time a patient waits to reach their GP practice by phone.
We built our AI receptionist specifically for GP practices to solve that problem.
A missed call in at a GP Practice is not just a missed call.
It is a patient who redials. It is a patient who is frustrated. It is a receptionist who absorbs the frustration.
We built our Ai receptionist to solve that very problem.
Digital access to primary care is good. But for a lot of patients who most need primary care - older & less digitally literate - the telephone the access channel.
We built our AI for this system because healthcare infrastructure should actually serve patients.
Ai cannot solve the GP workforce crisis. That is a workforce planning problem. It requires more GPs.
What our Ai can do - and what the evidence from our deployments supports - is reduce the administrative load that consumes clinical and reception capacity.
8:01am at a GP practice.
This is the moment that defines whether a practice’s day starts with order or chaos and usually A LOT of patients can't get through.
We built EMMA, the AI receptionist for GP practices, to solve that problem and we are solving it!
Every morning thousands of patients call their GP surgery and hit a queue Receptionists are overwhelmed. Patients are frustrated.
We built Emma to fix that - an AI receptionist designed specifically for NHS GP surgeries and it's changing patient experience around the country.
Every AI company entering healthcare should be asked a simple question: Did you appoint a clinical safety officer before or after you shipped your first product?
The answer tells you most of what you need to know about how seriously they take governance.
If an AI company is deploying in healthcare and not publishing operational outcome data, ask why.
The data either does not exist, has not been collected rigorously, or does not support the claims being made publicly.
We share ours!
A patient who cannot get through to their GP does not go away.
They redial. They call out-of-hours. They attend A&E for something a GP appointment would have handled.
Call abandonment in primary care is not a patient experience problem.
It is a system cost problem.
We want to share real data from real practices about the results from using our AI reception.
One GP practice had approximately 7000 inbound calls per month with an average peak-hour wait time of 1 hour and 17 minutes.
Three months post-deployment:
Abandonment rate down to 0!
GP Patient Survey score on phone access: meaningfully up!
What did not change: clinical judgement stays with clinical staff. EMMA triages, documents, escalates. The clinical team is still the clinical team.
The solution is not more phone lines. It is infrastructure that can handle the volume before the loop begins.
That is exactly what EMMA, the AI receptionist we built can do. We are transforming the way GP practices work up and down the country.
When a patient cannot get through to their GP, they redial or sit in a long queue.
Every redial consumes another slot on the phone system. It creates a feedback loop: more calls, more congestion, longer waits, more redials.
Great see the focus on GP practices but there is a huge problem that all practices face, the 8am rush. Every morning patients call their GP surgery and get frustrated when they're stuck on hold.
We built Emma to fix that - an AI receptionist designed specifically to fix that problem - that answers all calls simultaneously.
Since 2015, GP surgeries have had to serve hundreds more homes each, and over a thousand practices have closed.
The result is simple: too many people struggling to get an appointment when they need one.
We are calling for a new approach: no doctors, no development. When new homes are built, they must come with new or expanded GP surgeries — properly funded and ready before people move in.