"This is exactly how I’ve envisioned our website looking for years. Thank you for all the hard work and effort that went into bringing it to life"
Who's next?
AI is making it easier than ever to build “pretty good” websites.
That’s also the problem.
Just got off a call with a founder in NYC who used AI to generate his website structure, messaging, visuals, and branding direction. The output was fine. Clean layouts, Decent copy and visuals.
But after a point, every AI-generated company starts feeling strangely familiar. Same gradients. Same layouts. Same tone. Same positioning.
When everyone has access to the same tools, differentiation stops coming from execution speed alone. It starts coming from taste, positioning, clarity, and strategic thinking.
The smartest founders right now aren’t using AI to replace branding and design. They’re using it to accelerate the early thinking - then investing in making the company actually feel distinct and trustworthy.