Ryan Burkholder

#IMLearningFX

[Ryan Burkholder @r_burkFX]

Google unveils Project Mariner: AI agents to use the web for you #IMLearningFX https://t.co/RENTjrhjdZ

[Ryan Burkholder @r_burkFX]

Google AI Overviews Appear In 47% Of Search Results. New study shows Google's AI Overviews appear in nearly half of searches, influencing how users interact with search results. #IMLearningFX https://t.co/WOT0XqkrI7

[Ryan Burkholder @r_burkFX]

How To Track Event with GA4 and Google Tag Manager - a great all-around guide for custom GA4 event tracking in GTM! Reference this often for any non-standard events #IMLearningFX #GTMSME
https://t.co/hgrxU25xO3

[Ryan Burkholder @r_burkFX]

Google Ads CPC's are up 13% YoY, while Search CPC's specifically have increased 40-50% in last 5 years. Clicks/demand are not increasing at near this level - something to keep in mind for communicating the importance of evolving budgets #IMLearningFX https://t.co/MHopaKmccZ

[Ryan Burkholder @r_burkFX]

10 GTM Best Practices - several easy but often overlooked tips here for easier/improved management
#IMLearningFX #GTMSME https://t.co/YAADwOsN2R

[Ryan Burkholder @r_burkFX]

Tracking PDF downloads is easy in GTM. If you've got whitepapers/ebooks on your site, tracking PDF downloads is a great method for further measuring site engagement while simultaneously building highly relevant audiences #IMLearningFX #GTMSME https://t.co/H4udw1imuM

[Ryan Burkholder @r_burkFX]

Simple tips for setting up embed video tracking in GTM, including various video variables to include for enhanced measurement in GA4 #IMLearningFX #GTMSME https://t.co/lIm3aoMQc9

[Ryan Burkholder @r_burkFX]

Track form submission "Thank You" popups after a form completion using the element visibility trigger in GTM - a viable option if more traditional methods (like Form Submission built-in trigger type) is not an option. #IMLearningFX #GTMSME https://t.co/9GIBAGURby

[Ryan Burkholder @r_burkFX]

Subdomain Tracking with Google Analytics 4 #IMLearningFX https://t.co/9i7CbqD6hl

[Ryan Burkholder @r_burkFX]

How To Pull Ecommerce Data From Data Layer in GTM

Relatively easy way to setup and pull product transaction data to platforms like GA4. Can be really powerful when combined with some custom GA4 events - think categories, prices, etc.
#IMLearningFX #GTMSME
https://t.co/cbujT9aUD2

[Ryan Burkholder @r_burkFX]

Google will begin automatically replacing the GA4 Config tag in GTM with the "Google tag" in September #IMLearningFX
https://t.co/uaGeWEqsii

[Ryan Burkholder @r_burkFX]

This is becoming more relevant as clients ask for increasingly detailed reporting. It’s key to strike a balance between valuable insights and time/effort efficiency without getting caught in the weeds #imlearningfx https://t.co/Fg0GlX35Lx

[Ryan Burkholder @r_burkFX]

#imlearningfx

[Search Engine Land @sengineland]

CTV ad spend hits record-breaking $1 billion in June via @nicola_agius https://t.co/9ypqWZMj8x

[Ryan Burkholder @r_burkFX]

WordPress 6.3 Will Improve LCP SEO Performance #imlearningfx https://t.co/OfALuKAa2w

[Ryan Burkholder @r_burkFX]

Improved brand control for PMax https://t.co/C4X9TcyTRv #imlearningfx

[Ryan Burkholder @r_burkFX]

Noting lead form tracking: it's great to check on GA4 event tag names & parameters in GTM to align with GA4's predefined variables - great for ongoing consistency! https://t.co/OIkrHE5Aci #IMLearningFX

[Ryan Burkholder @r_burkFX]

Good quick read on where/when/why to use page URL vs page path in GTM #IMLearningFX #GTMSME
https://t.co/odfQm3qF4T

[Ryan Burkholder @r_burkFX]

Seems Google's been trending toward this for some time now - never a better time to continue writing for users, not search engines! #IMLearningFX
https://t.co/8luwRpH6C4

[Ryan Burkholder @r_burkFX]

GA4 Audiences allow you to track custom user engagement goals (such as 3+ pageviews per session) as conversion events #IMLearningFX https://t.co/M9N6fDpZwj

[Ryan Burkholder @r_burkFX]

John Mueller tweet clarifying this:
https://t.co/sYOvVGcX20

[Ryan Burkholder @r_burkFX]

Reminder to avoid implementing structured data via GTM if possible! While GTM does make it easier, Google recommends placing your schema directly in the page code if that's an option #IMLearningFX https://t.co/CHGMdOOi26

[Ryan Burkholder @r_burkFX]

Had a client dev partner ask about this (hard-coding schema vs. using a GTM tag) and it was a good refresher to review the "why" behind the preference!