Rachael Mason

Arts and entertainment writer and editor in Atlanta. Loves books, TV, movies and pinatas.

[Rachael Mason @rachatl]

Survived the first house @hauntedatlanta. Barely.

[Rachael Mason @rachatl]

We haven't gone inside @hauntedatlanta yet, so we are still smiling.

[Contently @contently]

This Is What the Brand Newsroom of the Future Looks Like http://t.co/UJ3vArkugo

[Rachael Mason @rachatl]

@mpriselac I found everything you shared so interesting. I'd love to learn more! Maybe we could do lunch soon?

[Rachael Mason @rachatl]

@Greg_Vodicka Enjoyed your presentation (if that wasn't obvious)!

[Rachael Mason @rachatl]

"We use data to make things easier for you," says @MartinAgency on Geico. #ANAMarketing. Let's use data to make things easier for everyone!

[Rachael Mason @rachatl]

Two charts: old-school TV's linear storytelling and the Game of Thrones' bezillion stories #ANAMarketing

[Rachael Mason @rachatl]

I do like it when things are personalized. Especially when my name is spelled correctly. #cokecanfail @Greg_Vodicka #millennialmktg

[Rachael Mason @rachatl]

Content leads to relationships, which lead to loyalty, says @Greg_Vodicka #millennialmktg

[Rachael Mason @rachatl]

As a professional content creator, I appreciate @Greg_Vodicka saying creative excellence is driven by content excellence. #millennialmktg

[Rachael Mason @rachatl]

@Greg_Vodicka says "to be unique and meaningful, focus on your tomorrow."

[Rachael Mason @rachatl]

@Greg_Vodicka asks about millennial stereotypes. Um, they talk really really quickly?

[Rachael Mason @rachatl]

If you take your dog to the pet friendly @hotelindigo, he (or she) can have a canine cocktail. Too bad my dog only likes water from a dish.

[Rachael Mason @rachatl]

@iamthewawrus I love Target and thoroughly enjoyed your presentation!

[Rachael Mason @rachatl]

Taking the bed and putting at an angle to the wall creates a useful nook in a hotel room, says Janis Cannon of @IHG #ANA

[Rachael Mason @rachatl]

The last hotel room innovation was about 62 years ago, when a desk and chair were added to the room, says Janis Cannon of @IHG #ANA

[Rachael Mason @rachatl]

"We think the best stories in life have a little bit of tension," says Christian Hughes, president of @Cutwater_sf

[Rachael Mason @rachatl]

"Doing whatever it takes to make the best stuff in the world." The topic is manufacturing, but that's how I feel about content creation.

[Rachael Mason @rachatl]

Is your name on a Coke can? This story was huge, says @mpriselac, whose name didn't make it to a can. "Only Meg. I don't even know a Meg."

[Rachael Mason @rachatl]

Writers talk authentically about their experiences for #CokeJourney says @mpriselac