Rachel Bigatel

PR student at #PennState with a passion for sustainable fashion.

[Rachel Bigatel @rachelbigatel]

@ProfNichols one last amazing campaign to check out. Lactose's "Save our Species" campaign really is incredible. https://t.co/GBaJfLvvzA #wearePR473

[Renea Nichols @ProfNichols]

Shoutout to @FOXSportsU @FOXSports for working with my @PSUBellisario @penn_state students. Today, the students presented their ideas for @FOXSports podcasts. Stay tuned for the winner.

[Rachel Bigatel @rachelbigatel]

@CallanSarfert @lashondaeaddy A6: social media can be used to explain updates on the crisis, evacuation procedures, updates/communication with victims during times of natural disaster. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@MadiKinsley @CallanSarfert @lashondaeaddy Very true, many identify with the players, hence the team, which can influence how many support them in times of crisis. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@CallanSarfert @lashondaeaddy A5: a large part of SIT is that an individual identifies themself alone and/or as one of part of a group. In times of crisis, stakeholders may want to stand in alliance with the team in crisis, or not. Influence before crisis impacts this outcome. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@MadiKinsley @CallanSarfert @lashondaeaddy That’s a great point, one I sure wouldn’t have thought of! #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@CallanSarfert @lashondaeaddy A4: public affairs officers and politicians face the risk of having what they say or do online be misconstrued by the public. They must be very clear with their messaging, and ensure that they are smart about what they do online. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@CallanSarfert @lashondaeaddy Q3: SMI’s we’re used to promote the health and safety measures from the CDC, and they were also used to promote utilizing/buying products from home. Many were used as advertisers to promote brands and products from home. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@jpeckrul71 @CallanSarfert @lashondaeaddy That is so true! They were the ones making it “cool” to mask up. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@kellywhiite @CallanSarfert @lashondaeaddy Yes honesty is a huge part of maintaining a good relationship with stakeholders on SM for non-profits! #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@CallanSarfert @lashondaeaddy Q2: a nonprofit can and should utilize social media just like a for profit company. Posting frequently, having an active presence, ensuring responses to followers and all of the other aspects to having a good social media presence can apply. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@CarleeWithTwoEs @CallanSarfert @lashondaeaddy Yes carlee! Those with religious views may have different view than those of the company in crisis. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@CallanSarfert @lashondaeaddy Q1: religious identity can impact a stakeholder’s perception of the cause of a crisis and also impact views on how to handle it, which may differ between religions and may not be shared views with those who are not religious. #weareconqueringcrisis

[Rachel Bigatel @rachelbigatel]

@ProfNichols clothing brand, Toad&Co, broke up with plastic through a formal (yet witty) letter. Make sure to check it out at https://t.co/qoqt9tmdIe #wearePR473

[Rachel Bigatel @rachelbigatel]

@ProfNichols Ecoalf is doing some incredible work with over 4,000 fisherman to remove marine debris from the bottom of the ocean and use it to make new clothes! #wearePR473 https://t.co/JIsZds9VZ3

[Rachel Bigatel @rachelbigatel]

@LindsayKaplan15 @Jvk6106 @lashondaeaddy I like that you say “generally” because it doesn’t always help the issue if there is negative content swirling around. #weareconqueringcrises

[Rachel Bigatel @rachelbigatel]

@serenaxsewell @Jvk6106 @lashondaeaddy Yes it is quick and convenient ! We must remember that even with speed, an organization needs to be precise about the messages they are sharing through social media. #weareconqueringcrises

[Rachel Bigatel @rachelbigatel]

@kellywhiite @Jvk6106 @lashondaeaddy I like that you mention that there are cons, the speed that information can spread can be dangerous when dealing with the wrath of the internet. #weareconqueringcrises

[Rachel Bigatel @rachelbigatel]

@bradley_kraut24 @Jvk6106 @lashondaeaddy I like this answer, the use of social media could go lot of ways, negatively or positively, whether it’s fast or not! #weareconqueringcrises

[Rachel Bigatel @rachelbigatel]

@kaitlynekking @Jvk6106 @lashondaeaddy It can be a faster way, we have to remember how hard it is to come back from the quick spread of misinformation though! #weareconqueringcrises