Rachel Schneidmill

Marketing Consultant & Creative Strategist. Wine lover. Toddler mom.

[Rachel Schneidmill @rackle31]

How in the world did it take this long?!

[Julia Black @mjnblack]

Ladies… the moment we’ve all been waiting for since 1995 has finally arrived 🥹

https://t.co/KECkEMaDGD

[Rachel Schneidmill @rackle31]

@mikefutia Plugins

[Rachel Schneidmill @rackle31]

@lorenzo_pravata Script

[Rachel Schneidmill @rackle31]

@oliverwhudson BF

[Olly Hudson @oliverwhudson]

After BFCM, the brands that keep winning are the ones who shift their creative strategy… fast.

We’ve packaged the exact framework we use for 8-figure clients and we’re giving it away.

Most brands coast into December. But it's actually the second highest intent window of the year.

The catch? You can’t run Black Friday logic through a Christmas lens.

Our new playbook breaks down exactly how to pivot your strategy to keep performance high after the spike, built for scaling DTC brands running Meta at volume.

Inside:

✅ Gifting-focused hooks → think “For Her” not “50% Off”.

✅ How to reposition bestsellers as gifts

✅ Building Christmas-specific product sets (e.g. Secret Santa, Limited Box Sets)

✅ Emotional gifting: campaigns that feel personal (e.g. “the gift they’ll remember”)

✅ The delivery deadline triggers that drive action and tactics for post-shipping-cutoff monetisation

✅ Creative testing tactics for Meta: why old tricks (like banner swaps) no longer work

✅ Screenshot gallery of best-in-class post-BFCM creative (from DTC brands across sectors)

We break it all down in our new resource:
→ Beyond Black Friday: The Creative Refresh

Want it?
Retweet this post
Comment “BF” and I’ll send it over!
(make sure you're following so I can dm you)

[Rachel Schneidmill @rackle31]

@mikefutia Swap

[Rachel Schneidmill @rackle31]

@lorenzo_pravata Stealth

[Rachel Schneidmill @rackle31]

@0xROAS Prompt

[Rachel Schneidmill @rackle31]

@Camicees Static

[Rachel Schneidmill @rackle31]

@oliverwhudson @drinkbrez Brez

[Rachel Schneidmill @rackle31]

@Bogzabs96 Meta

[Rachel Schneidmill @rackle31]

@alexgoughcooper I'd like to join!

[Rachel Schneidmill @rackle31]

@mikefutia Banana

[Enes Kırca @MEnesKirca]

🔥 Your best static ads are already working. Now animate them with VEO — it takes minutes.

📽️ We turned our top statics into motion and saw:
✅+23% CTR
✅+31% ROAS
✅Less fatigue.

RT + comment “VEO” and I’ll send the exact workflow we used (follow required for DM)

[Rachel Schneidmill @rackle31]

@MEnesKirca Veo

[Rachel Schneidmill @rackle31]

@DCPoliceDept There are 3+ daycare centers in a block radius of 7th and S st NW. How can we send our kids to an area that has multiple shootings within a a few days? What is the plan of attack for this @BrianneKNadeau @DCPoliceDept

[Rachel Schneidmill @rackle31]

@wyldfamtravel @devourtours Orange wine too of course! But Sherry has my ❤️

[Rachel Schneidmill @rackle31]

All of these women were younger than me 👏😳 https://t.co/ScFmKhd0Mi

[Rachel Schneidmill @rackle31]

I vote we get rid of crushable https://t.co/SGSa6iBHjR?