Rich Curtis

Chief Executive Officer, FutureBrand Asia-Pacific. Brands by day. Records, writing and my wife+kids by night.

[Rich Curtis @radarblur]

Sunday fun courtesy of my two boys... they won’t tell me how long it took?! Happy days :) https://t.co/erPGTaPyRi

[Rich Curtis @radarblur]

My favourite day at work happens not once but four times every year.

It’s the day our whole team comes together to reflect on the strategy and reality of life at FutureBrand Australia. All in the name of making our business better – so much so that it’s…https://t.co/Mxq04VqB2i

[Rich Curtis @radarblur]

Here's this month's latest news, views & insights from the team here at FutureBrand Australia.

It's been a good month, quite literally, with the news that we're now B Corp Certified – plus, you can read about 'the Say-Do Gap', why…https://t.co/uDCZwrvNxr https://t.co/1Hvbw3sXvC

[Rich Curtis @radarblur]

Businesses can make a positive impact by balancing purpose and profit: being B Corp Certified shows that we mean what we say and put our money where our mouth is.

Happy to share the good news about FutureBrand Australia’s B Corp certification with Mumbre…https://t.co/LPzBnyBQTk

[Rich Curtis @radarblur]

We're B Corp Certified :) ...the B stands for benefit, for the benefit of people, communities and the planet.

I'm proud of the business we have grown to become over the past three years.

This marks the end of a rigorous, 18-month certification process t…https://t.co/btloY8XdnT

[Rich Curtis @radarblur]

A brand is what a brand does ...not simply what it says.

An insightful perspective from our Brand Experience Director, @samhughes, on what it takes to turn strategy into reality.

#brandtransformation #brandstrategy #brandidenti…https://t.co/1F1gBJYnmr https://t.co/Gs18XbEv2g

[Rich Curtis @radarblur]

Always good to chat with Matthew C Wong about the brand transformation and ongoing evolution of Commonwealth Superannuation Corporation.

This time at Mumbrella Finance Marketing Summit on everything from brand architecture to customer experience. After…https://t.co/iVsh0gBUfW

[Rich Curtis @radarblur]

It's the first of the month and time for the latest news, views & insights from the team here at FutureBrand Australia. This month, it's finance and feelings. Kids and golf. Marketing and mistakes. Science and technology. Insights…https://t.co/cPZpTxyA0u https://t.co/hmPX7k5QAs

[Rich Curtis @radarblur]

Here are three big marketing mistakes that businesses make.

Your brand is not a one-off. It's not something you set and forget — once every year, once every five years, or once every decade or so. (It happens, a lot.)

Not everyth…https://t.co/GOf3aX1Fcl https://t.co/FrosqQ2Ek4

[Rich Curtis @radarblur]

Ten years running a branding company is no small feat. Read all about it in @Chris_J_Doyle’s new book recording and reflecting on just that.

I honestly don’t come close to what Chris can do. Create. Design. Design album covers. Write. Write songs. Sing…https://t.co/kB2eHYQbvb

[Rich Curtis @radarblur]

An insightful perspective from @KatieRoche on how science and technology are influencing the branding and design of healthcare and pharmaceutical brands.

"While Pfizer, GSK and Sanofi are different entities, their rebrands have on…https://t.co/eoKzxKy331 https://t.co/XTvDegTdz0

[Rich Curtis @radarblur]

It's the first of the month and so I wanted to share our latest news, views & insights from the team here at FutureBrand.

It's got everything from the lowly comma to industry commentary, the need for consistency, and the importanc…https://t.co/gW04pE83r1 https://t.co/GdwNvNuhze

[Rich Curtis @radarblur]

I was asked for a little comment that was featured in Mumbrella’s Weekend Mumbo, then I wrote a little more that was inspired as much by purpose as misplaced punctuation.

#brandtransformation #brandstrategy #brandidentity #bran…https://t.co/2tGxiFZuQs https://t.co/VCLf5XICji

[Rich Curtis @radarblur]

Love this from the Football Australia Matildas! What makes me love it even more is that my 12-year old daughter was the one to share it with me after watching this morning's match :) https://t.co/iPa9r2sXnp

[Rich Curtis @radarblur]

Always happy to have new people and perspectives join the team here at FutureBrand, this time we're looking for a new designer.

Creativity is at the heart of what we do and it’s supported by everything from our collaborative 'habits' to our quarterly 'He…https://t.co/1NDO4DkOkO

[Rich Curtis @radarblur]

One of my favourite things we’ve done over the last couple of years is to create an internship program exclusively for regional and rural students – just the other day, Josh McGregor launched the 2023 intake of regional and rural internship program at Dea…https://t.co/5lPNEQeAJO

[Rich Curtis @radarblur]

Brands offer a unique source of value to businesses – because your brand plays a pivotal role in whether or not customers decide to buy from you (and your employees choose to work for you).

It's no different if you're a small busi…https://t.co/AGADktKMpt https://t.co/8rFjdQdyTG

[Rich Curtis @radarblur]

It's the first of the month and time for the latest news, views & insights from FutureBrand Australia.

I came across this adage for the first time the other day – 'You ship your org chart' –and it's provided the inspiration for my…https://t.co/70Pz43NgmU https://t.co/h17c4GxhA7

[Rich Curtis @radarblur]

FutureBrand Australia -- FutureBrand news, views & insights: March 2023 https://t.co/4t8irG0uEA

[Rich Curtis @radarblur]

Very much looking forward to sharing the stage with Matthew C Wong at Mumbrella's Finance Marketing Summit in June.

Over the past six years, Commonwealth Superannuation Corporation has led a progressive change agenda to build its…https://t.co/LabU7GK7XJ https://t.co/GkylqOZTlB