3. But most importantly an open mind and open heart. A belief in the spirit of discovery. The flexibility of mind to accept and welcome change. And an understanding that new breakthroughs can lead to something better.
1. An open embrace of social media and other internet technologies.
2. A consumer oriented approach. Not just in what you sell but also how you sell it. A practice of going to where the customers are rather than waiting for them to come
What can we learn from the travel industry and apply it to others businesses to simplify their digital transformation journey?
A lot of things. But a few aspects stand out.
What is it about travel that seems to turn all the technological trends in it's favor? Smart phones,social media,airlines,civil construction, the internet.
How has travel managed to elicit such an enthusiastic participation from the consumers and partners?
"Then surely it has ridden on the wave of technology"
That is a more moderate claim. But if that is true then how come travel has adapted so well where as others like say education, finance,agriculture, medicine, manufacturing, energy have responded meekly.
"Maybe it was due to external capital infusion by lenders?"
Can you point to any one investor that invested in travel to transform the market for the whole world? Our search proved futile. And infact we discovered that most investors were averese to investment in travel.
What has the travel industry gotten right that it's digital transformation journey became so seamless.
Was it the lack of regulatory hurdle? Certainly not. As is evident from stringent visa and passport application requirements in addition to geo political complexity.
It seems paradoxical that an industry that is experiential, natural and physical should be seen as a poster child for the adoption of digital/electronic technology. But that's exactly what it is.
In the last decade tourism has been the biggest driver of digital growth. Bold claim? You decide.
Why do people use Instagram? What category of posts are most popular on Facebook?How are hotel rooms sold? How are airline tickets booked? How do you find new places to go?
Such has been it's impact that nations have now started to realize the importance of "destination marketing" to attract more tourists. Not simply for financial rewards but also for cultural diffusion.
The travel industry is in a league of it's own.Uncontested.Unstoppable.Developing complimentary markets like acomodation, transport,food, wellness,finance in addition to it's own. Funding and taking them to new heights.
Digital transformation is not so much about digital technology as it is about the state of mind. Travel industry had the right inclination that allowed it to gain the benefits of technology.
That is what other industries should look to emulate.
The success of travel industry is not an accident contingent upon the presence of acquisition of natural, breathtaking locations. Rather it is its principles, practices and beliefs that puts it head and shoulders above the rest.
Digital transformation must start with a change in mindset. An open approach to test if there is something that can help us do things better? Perhaps with something that is even more fundamental.
Do we need to change the way we work?
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Simple wave is a convergent telecommunication technology that aims to promote open, standardized cellular infrastructure to decrease the associated costs in setting up of telecommunication technology and increase the rate of innovation in the world.
-Improve the ease of doing business through access to information and simplification of the compliance procedure.
- Use digital technology for acquisition of new customers, provision of new services to existing customers and help in business expansion.
It is expected that SWAN stack will help organizations
- Drive the digital growth in key economic sectors of banking, education, tourism, health and transport.
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Simple Wave Access Network (SWAN) is a modular, component based, digital telecommunication technology stack. The goal of SWAN Stack is to enable quick and inexpensive deployment of digital services.