Dave - Radio Copywriter

Know how your customers think before they do | Actionable Advice | Hot Tips | Malarky

[Dave - Radio Copywriter @radiocopywriter]

One simple trick that will make creating anything easy.

A quick thread with four videos that give you the single most powerful hack for copywriting, Spaces, podcasts, and everything else.

[Dave - Radio Copywriter @radiocopywriter]

@Devon_Eriksen_ Bingo. I was lucky enough to be trained from a young age by my father. He was former National Guard and a 50+ year law enforcement officer...and won the Bianchi Cup Iron Sights Worl Championship. Most impirtantly (for me)...he knew how to teach. Great post, and dead-on as usual

[Dave - Radio Copywriter @radiocopywriter]

@torreydawley Fine, I'll shut down my "Dr. Watch" account with all the botted followers.

It is what it always was...as an old sales manager buddy of mine always said, "Sales happens belly-to-belly." Everything else is just a way to get close enough to rub it the right way."

[Dave - Radio Copywriter @radiocopywriter]

@Devon_Eriksen_ @acrobatichobbit And a slightly suspicious overuse of honey in mom's cooking.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance Their sense of self-worth is directly tied to how "useful" they are...in this case, white-knighting all over everything on behalf of people who wouldn't care, even if they knew.

You know...dumbasses.

[Dave - Radio Copywriter @radiocopywriter]

Hoo-boy, are you on my pet peeve hobby horse.

My my estimates, I've written and produced tens of thousands of radio ads in my 40-plus-year career. I have a ton of awards...and quit entering decades ago.

Awards aren't given out for ad effectiveness; most of them are creativity awards. Once I cracked that code, I won a bunch.

However, my real problem is with "it's almost never funny," which is a spot-on observation. Humor can be highly persuasive, but it has to be funny, and people who understand actual humor don't get hired a lot these days.

My favorite post-SuperBowl activity is to get people talking about an ad they like, say "Yeah, great stuff. What was that selling, anyway?" and watch the faces around me grow blank.

Actually selling something is secondary to "artiste-types."

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance Did the same.

Impact on my life: Zero.
Impact on my peace of mind: Massive.

[Dave - Radio Copywriter @radiocopywriter]

@Beno10_MFC The one on the right has a higher credit score...about 40 points.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance @AmericanDebunk You have two wrists for a reason.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance Reticular activation has always seemed like the quiet, creepy neighbor of cold-reading techniques to me. Same flavor.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance People name their robotic vaccuum cleaners. Humans will pack-bond with anything with just the tiniest of nudges, which takes it from the "other" category and marks it as "one of us."

It's not new, either...my grandfather named his pickup truck Betsy.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance It's an offshoot of "talking past the sale" in a way.

The thing isn't about the thing, it's about how I know you'll react to it.

That reaction from the public was expected, and everything they say on the Democratic side to worm out of it makes it worse.

[Dave - Radio Copywriter @radiocopywriter]

@Nicolascole77 That's a very unfair take on things.

Sometimes it's at a Sheraton.

[Dave - Radio Copywriter @radiocopywriter]

High-level performers aren't looking to do business with those who see themselves as beneath them.

Those performers are looking for partners...not in the "here's 20% of my business" way, but in the "They get this; we're on the same level" way.

The super-formal stuff sends the message that you're deferring to your superior; if you really want to stand out, talk to them like an old friend and business associate.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance @elonmusk ...we really need either a "super like" button, or the ability to like a post like this multiple times.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance Bingo. It goes back to what I said the other day in your comments...people don't realize how much they can affect their own reality.

Especially when others are already doing their dead-level best to bend it to their own ends.

[Dave - Radio Copywriter @radiocopywriter]

I've been in broadcast radio since 1982. (That beard isn't dyed white; I earned every grey hair)

The average person doesn't realize why the news cycle, both online and in the media, seems designed to keep you mad, afraid, or both.

When you're angry and/or afraid, you're easier to control and steer; specifically, you're easier to KEEP mad and scared, which leads to the addictive doomscrolling that generates a metric ton of cash for the people who angered and frightened you to begin with.

Easy hack to address this: Every thing you see that makes you mad or scared, force yourself to laugh out loud at it. It doesn't have to be a sincere laugh; that's irrelevant. The physical act of laughing affects your attitude and changes the impact it has on you.

I would go into the time-honored broadcasting advice I've given people I've trained over the years to plaster a big, fake smile on their face when going on the air, but I'm already dangerously close to writing an entire chapter for you. lol

[Dave - Radio Copywriter @radiocopywriter]

@torreydawley Dammit, Elon...I need to be able to like posts multiple timez.

[Dave - Radio Copywriter @radiocopywriter]

@FindJimClair @joserosado "Lady Gaga Goo Goo Dolls"

[Dave - Radio Copywriter @radiocopywriter]

@FindJimClair Free advice: If the baby says no, the seventh trimester's not a lot of fun.

[Dave - Radio Copywriter @radiocopywriter]

@BowTiedTrance The majority of people have no idea just how much they can manipulate their own reality. Your book can start unlocking that for them.