Digital marketing for FMCG is TOUGHπ for me it is not about the need to have different measurements. It is about how successful the media conveys the messages that can change consumerβs attitude and/or behavior!
@rykokurniawan Waduh terima kasih banyak dan senang jg bs bertemu dgn Bapak. Maaf tweeter saya jarang aktif ya Pak. Salam suksss dan sehat selalu ππ
Terima kasih Pak Presiden. Karena Brand Asli Indonesia mampu menjajah ke lebih dari 100 negaraπππ Mayora #banggasebagaiindonesia π²π¨πππ
We know: 50% of adv. investment is working but donβt know which part of it thatβs working! Which isnβt too bad,really:-).The sad thing is, I donβt even know that digital mkt investment is effective for FMCG (fr quality metrics e.g story, message recall or etc beyond awareness)!