I believe HYBE is placing an unusual emphasis on winning over Western public opinion. They seem to realize that they’ve already lost credibility in South Korea, where the public is more aware of the truth surrounding the situation. As a result, they’re intensifying their media strategy in the West, using platforms like The New York Times to push a specific narrative. Their goal appears to be shifting the perspective of the general Western audience, particularly by framing the NewJeans live broadcast as something orchestrated or manipulated. This media play feels like an attempt to divert attention from the actual events, spinning a narrative that benefits their position in the global market.
TAG PR is working double time. Don’t get fooled.
우리는뉴진스를지지합니다
#접대골프_나락으로_홀인원
뉴진스와민희진을하이브로부터해방하라
#HYBE_MEDIA_MANIPULATOR
하이브는정의를마주해야한다
Imagine the power HYBE wields. They can call on writers and reporters, demanding changes to articles at will. They’ve even gone out of their way to downplay NewJeans’ achievements while remaining silent on pieces that blatantly lie or criticize the girls. HYBE’s PR department, embedded in their multi-label shared service system, doesn’t just exist to promote and protect favored artists but serves as a self-serving tool to safeguard the company and target their adversaries. Its purpose seems not only to overcharge successful subsidiaries for biased and ineffective services but also to control narratives, shaping media coverage and public perception across their small kingdom to suit their agenda.
WE STAND WITH NEWJEANS
#���도어_원상복귀까지_앞으로_이틀
#NEWJEANS_STICK_TOGETHER
This promise has always been hollow. Even as one of their most successful groups is achieving unprecedented milestones in K-pop, the very PR team that should be amplifying their success is instead working to diminish it, downplaying their accomplishments at every turn.
How can we expect a group of young girls to truly thrive and flourish in an environment like this—where their hard-earned achievements are met with dismissal instead of celebration?
WE STAND WITH NEWJEANS
#어도어_원상복귀까지_앞으로_이틀
#NEWJEANS_STICK_TOGETHER
240913 SES Eugene IG update
Supernatural~! This time, BadaXeugene~!
In support of the NewJeans I adore...!
Wishing for a prosperous and happy future for NewJeans...!
Minji, Hanni, Danielle, Haerin, Hyein, my beloved juniors, Please stay strong...!
#뉴진스#NewJeans
NewJeans Member "Ignored Greeting"... Workplace Abuse 119 "Should Be Seen as Workplace Bullying"
https://t.co/eB1b40wq5I
-NewJeans Member: "Greeted but Ignored... 'Ignore them' was also said"
-Workplace Abuse Group: "This could be seen as bullying beyond the appropriate scope of work"
-"We shouldn’t overlook the pain idol singers face by focusing only on formalities"
[Seoul = Newsis] Reporter Lee Soo-jung — As NewJeans member Hanni has voiced complaints of being ostracized, there is now an assessment that this could be seen as workplace bullying.
On the 13th, Workplace Abuse 119 issued a press release stating, "If a manager ignored Hanni's greeting and instructed others to do the same, such actions could be considered bullying that goes beyond the appropriate scope of work."
Previously, NewJeans' Hanni mentioned during an emergency live broadcast on the 11th that while waiting in the hallway at the HYBE building, she greeted another team and her manager, but was ignored. She also shared that the manager said, “Ignore them,” in her presence.
According to labor law, workplace bullying is defined as the following: ▲ Using one’s position or superior status at work, ▲ Engaging in actions that go beyond the appropriate scope of work, and ▲ Causing physical or mental distress or worsening the work environment.
Regarding the criterion of "going beyond the appropriate scope of work," the Ministry of Employment and Labor explains this as acts like collective ostracization, where a superior or a group of employees intentionally ignores or excludes a specific employee during work-related tasks.
As for whether the legal definition of workplace bullying applies to NewJeans, Workplace Abuse 119 argued, "There has been a court ruling that a person can still be a victim of workplace bullying even if they are not formally recognized as a worker under labor law," and emphasized that the basic rights of NewJeans members should be protected.
Workplace Abuse 119 also noted that while the court has considered entertainers as workers under union law, their status as workers under labor law has not yet been determined. However, in the past, the Ministry of Employment and Labor ruled that entertainers are not considered workers under labor law.
The group questioned whether it is appropriate to deny idols' worker status just because of their exclusive contracts, stating, "It takes a significant amount of time for the relationship between a company and an artist to truly become 'equal.' During this period, the company maintains a dominant position, exerting strong control over idols."
Regarding the question of whether the situation would be recognized as workplace bullying if the manager who gave the "ignore them" instruction worked for a different agency, Workplace Abuse 119 explained that it depends on factors like budget, regulations, and operational independence. If the entities are formally separate but operate as business units under one company, it could still be recognized as workplace bullying.
Attorney Yoon Ji-young from Workplace Abuse 119 commented, "For NewJeans, HYBE and ADOR are their workplace, and the managers and other entertainment members are their superiors and colleagues. Being ostracized or treated as invisible is a common form of bullying that causes great suffering to the victim." She added, "We shouldn’t ignore the pain idol singers experience by focusing solely on formalities, such as whether they are workers under labor law or whether they belong to the same agency."
WE STAND WITH NEWJEANS
#방시혁_2주준다_민희진_복귀시켜라
#BangPD_two_weeks_to_normalize_ADOR