Raino

FCCA

[AIGP(Rtd) Asan Kasingye @AKasingye]

If you are a young man that has saved some money & wish to invest in transport business with a hope to bring you quick money, think twice. From the start, money comes in, drivers want you to trust them & things look good. After a while, things drastically change. Repairs that never were, police clampdowns that never happened, trips that were never reported, spares reported stolen that actually never got stolen etc. The stories are long. Take measured steps before plunging in your money. Don’t get me wrong, many have benefited & I also stayed long there. The reason I am advising you against investing in this sector. Fear any sector where Indians fear to invest in.

[Akintola Steve @Akintola_steve]

If you’re preparing for interviews or think you’ll ever be asked, “Tell me about yourself,” you need to watch this.

[Jokker @0xJokker]

El ingeniero que construyo Claude Code acaba de soltar un video de 28 minutos donde te enseña a escribir prompts que realmente funcionan

He visto cursos de 300 dolares que no llegan ni a la mitad de lo que explica en los primeros 10 minutos

Archivos CLAUDE.md, atajos de memoria, sesiones paralelas y patrones de prompting que cambian el juego

Todo en un solo video y completamente gratis

Da igual si eres principiante, desarrollador o ya llevas meses usandolo

Esto te va a hacer usar Claude como nunca antes

[Anatoli Kopadze @AnatoliKopadze]

https://t.co/xHKvUDKhG2

[Charles Onyango-Obbo @cobbo3]

Jacob, I respect that you took time out to respond with data on this. It's a very rare approach for defenders of the M7/NRM record to do that, so thanks. But, also, facts:
1. You say; M7 1986-2026 = 40 YEARS OF: PEACE: No war in Kampala since 1986:
•FACT CHECK: Yes, Central and Western Uganda, minus the Kasese region, have remained relatively stable, but the North & Northeast (1987–2006) saw various wars, including the Lakwena and the Lord’s Resistance Army (LRA) that lasted 20 years.
At its peak, over 1.8 million people were forced into Internally Displaced Person (IDP) camps, which were described by the UN as having some of the highest mortality rates in the world. And there has been the ADF war (on-going but inside DRC with the UPDF). In all, between 200,000 to 400,000 are estimated to have been killed in these wars.

2. UPE: 8.6M children in school FREE.
•FACT CHECK: Yes, enrolment went up considerably, but the problem with UPE is the the dropout rate is approximately 60-70% before reaching Primary 7.
Many children "in school" fail basic literacy and numeracy tests (Uwezo reports consistently show that a significant percentage of P.3 to P.7 students cannot perform P.2 level tasks).
3. USE: 2M students in secondary FREE.
•FACT CHECK: Only about 1 in 4 students who start primary school actually make it to secondary school.
Compared to Kenya, which has a secondary school transition rate of over 90%. Uganda’s secondary system struggles with high hidden costs (fees for lunch, uniforms, and building funds) that exclude the poorest.
4. PDM: 10,594 parishes getting 100M each:
•FACT CHECK: This was no doubt an important injection of development money at the grassroots level, but the programme has been marred by "ghost" SACCOs and officials arrested for diverting funds.
More critically, after years of decline, the poverty rate has stagnated or risen in specific Ugandan regions. Uganda's poverty rate reached 26.4% in 2023/2024, with rural poverty at 30.2%. In the North and East, poverty levels remain as high as 34-39%.
5. ROADS: Entebbe Expressway, SGR coming.
•FACT CHECK: At a cost of $476 million ($9.2M per km), Entebbe Expressway was one of the most expensive roads per kilometre in the world.
Similar 4-lane highways in countries like Ethiopia (Addis-Adama Expressway) were built for roughly $5M per km (though yes, we have to provide for differences in terrain).
On the Standard Gauge Railway (SGR), it was first officially promised in the 2010/11 National Budget. It has been "coming" for 16 years. By comparison, Tanzania and Kenya have already built major portions of their SGR networks over the same period.

[Elliot @elliot_solution]

Before you sign any document, take a picture of the blank pages too.

People add things after signatures.

This is common.

[The.PR.Guy @kezio_musoke]

#LongPostAlert I #ExpertOpinion

Dear @UgandaMediaCent, here is some free (but expensive-sounding) advice on patching your brand before attempting to fix ‘brand Uganda’.

To be honest. Right now, the centre feels more like a notice board. In a world where governments are building media ecosystems, the centre still issues statements and communicates as if it’s 2003. Here are 10 expert suggestions for how you can fix it.

1⃣. The centre has no identity, or does it? If it does, it’s a borrowed identity. The national emblem is not your logo in its entirety. It’s everyone’s logo. If you want to be taken seriously as a modern communications institution, build a distinct visual identity, including colours, fonts, templates, and brand elements (that can easily be associated with Uganda). You need to start thinking less of the “coat of arms” and be cleaner, sharper, and more recognisable. Even the central banks and revenue authorities have distinctive identities.

2⃣. What exactly are you as a media centre? Are you an NRM government mouthpiece? A national information hub? A media liaison? President Museveni’s personal media dissemination centre? Right now, you’re trying to be everything and, honestly, landing nowhere. Clear positioning builds trust. Without it, you are just another voice in an already noisy government choir.

3⃣. The media centre needs to communicate like humans. Like Ugandans! Not like circulars. Ugandans don’t read statements. A majority of today’s news consumers scroll on their phones.  If your communication sounds like it was drafted by three government committees and approved by ten people, it’s already lost. Simplify. Be direct. Be understood. Also, your press releases are a little too frequent. Your press conferences are too long. You might need to review that.

4⃣. Your digital presence needs an urgent revamp. Let’s not sugarcoat it. Your digital platforms feel scattered, inconsistent, and underwhelming. Your website is not befitting. It’s ugly. You have a paltry 7K followers on Instagram, and your Instagram page looks like a content-dumping ground. You have no strong LinkedIn presence (you’re missing out on engaging policymakers, professionals, and global stakeholders). There is an unbranded YouTube channel for a certain Uganda Media Centre with a paltry 700 subscribers (they should at least be double that). Visibly, there is no real YouTube content strategy beyond numerous clips of press briefings. No Flickr presence, your visual assets and depository. No Tik Tok. Visual identity? Inconsistent at best. Meanwhile, globally, over 60% of people now consume news via social media. That means your first impression is digital, and right now, it’s your weakest entry.

Here is what you (could) need:
▪️A cohesive visual system across platforms.
▪️A content strategy, not just uploads. Invest in a studio setup and podcast format (owned and managed by Uganda Media Centre).
▪️Create some engaging formats featuring Ugandan voices from business, tourism, sports, and culture. Uganda is not short of interesting personalities for this. You have @wekesa_amos for tourism, and Joshua Baraka (currently a major export of Ugandan music). You have @rkabushenga et al. You can also partner with leading clean podcasters in the diaspora. The idea is for you to create a community. Please note that news narratives are no longer sourced; they are now scripted and produced.

5⃣. Not everything warrants a press briefing. The weekly podium-style media engagement format (with shabby banners in the background) needs to evolve. It’s tired and boring. Shouldn’t the media centre be a centre of excellence? Shouldn’t it be a brand custodian for the whole country? To break away from, or at least mix in with, these many press briefings, start by turning lesser-known policies into short videos, infographics, and explainers. That recent AI-generated video from filmmaker Loukman Ali was a weak attempt at content creation. For example, the recent copyright law that provoked debate among different stakeholders could have been fodder for the kind of content the media centre can break down for the public. What can you tell a 22-year-old Ugandan about it? If a Gen-Z doesn’t find your press briefings impressive in 30 seconds, you’ve lost an entire generation.

6⃣. Once again, media relations are not necessarily about hosting press conferences. Journalists don’t need an open-tent gathering every now and then; they need a partner. Build relationships. Visit newsrooms. Engage and cultivate media influencers. Recognise them monthly. Rethink the idea of media awards. Blogger awards. The most influential TikToker or YouTuber. Work with credible digital voices. Better yet, train and empower emerging media creators. If you don’t shape the narrative ecosystem, the naysayers will, and they already are.

7⃣. How ready are you for crisis communication? Uganda’s PR challenge is not breaking news, and we all know what is missing. ‘Bad news from Uganda’ is beginning to seem normal. The centre needs structured responses, including up-to-date fact sheets, rapid-response messaging, and consistent alignment among spokespersons. Recently, we were in a crisis over news that Uganda would send troops to Iran to defend Israel. This was triggered by X tweets from top officials. A Ugandan UN ambassador responded differently. A foreign affairs official responded differently. A friend of the top official involved in the debacle responded as well, differently. Uganda Media Centre didn’t pronounce itself on the matter. The centre was silent. The silence on such issues creates confusion and erodes reputation.

8⃣. Too many voices, no single message! With Uganda’s PR and communications today, the Uganda Police say one thing, the parliament’s spokesperson says another, the judiciary adds spice, and the Minister of Youth voices yet another opinion. The result? Confusion and, most times, global embarrassment. The Uganda Media Centre should coordinate messaging rather than compete with it.

9⃣. Not All Audiences Are the Same (And that’s the point). Gen Z, foreign investors, foreign diplomats, and foreign media are all different. And yet the Media Centre should be designed to speak to all of them using different tones. How does one respond to an article in The Economist, a professor at Harvard, a would-be Chinese investor, or a disgruntled youth in the Middle East? Segment your communication. Tailor your tone.

🔟. Lastly, the big question is: Who trusts you?
Have you ever measured your credibility? The Uganda Media Centre needs to carry out surveys and perception audits, gather feedback loops (from the Ugandans it serves), and, from this, build thought leadership by publishing insights, issuing newsletters, hosting experts, inviting scholars, and creating a network of credible voices tied to its platform.

This article is originally published on the Business Insights Africa I @Afro_Insights website here [link] https://t.co/SNHHPlvydn

#BrandUganda

[Raino @raino_ruta]

@kezio_musoke @UgandaMediaCent Good insights.

[Christine Brejcha-Beach @ChristineBrejc1]

If you think Pharaoh was the real enemy at the Red Sea, you’re reading the story too quickly.

Most of us look at the Red Sea story like it’s a victory lap; God opens the water, Pharaoh’s army gets wiped out, and Israel walks away free. We treat it like the "happily ever after" moment of the Bible.

But if you actually look at the Scripture, something far worse hunted the Israelites than Pharoh’s pursuit.

In Exodus 14, as soon as they see the dust from the Egyptian chariots, they start losing it. They weren’t just panicking; they literally ask Moses, "Was it because there weren't enough graves in Egypt that you brought us here to die?" They actually told him it would have been "better" to stay as slaves.

Keep in mind, these people just saw ten plagues. They saw the Nile turn to blood. They watched the land go dark. But the second things got tight, fear deleted their memory of the miracles.

And we do the exact same thing.

How fast do you start romanticizing your past when your current situation gets uncomfortable? How quickly do you start missing the things God actually rescued you from, just because the future feels a bit blurry?

Even the miracle itself wasn't instant. Exodus 14 says God drove the sea back with a strong wind "all night." It was a slow, step-by-step walk. It wasn't a magic trick; it was a process.

But look at what happens just one chapter later in Exodus 16. They start complaining about food. They start talking about how they "sat by the meat pots" and had plenty of bread in Egypt.

That’s a lie. They were in forced labor. They weren't enjoying a buffet; they were being worked to death. But anxiety is a hell of an editor. It makes you remember the "comforts" of your old life while completely cropping out the chains that kept you there.

Then you get to Exodus 32. Moses is up on the mountain for forty days. No updates, or any signal he’s coming down soon. So the people go to Aaron and say, "Make us gods who will go before us."

They didn't stop believing in God you know, They just couldn't handle not seeing Him. Egypt had trained them to only trust what they could touch. So when God didn't move on their timeline, they went back to what felt familiar.

That’s the real issue here. They were out of Egypt, but Egypt was still in their heads. They were physically free, but they were still using a slave’s toolkit to handle fear and delay.

So, when things stall in your life, what do you start building? When you don't get the answer you wanted, what "golden calf" do you reach for? Is it a drink? Is it an old relationship? Is it just a desperate need to control everything around you?

The real threat wasn't the Egyptian army behind them. It was the urge to run back to what was predictable.

The beauty of this story isn't just the parting of the sea. It’s that God didn't walk away when they started acting out. He kept sending the manna and kept showing up for them. He didn't just pull them out of a country; He stayed with them while He pulled the "slave-thinking" out of their hearts.

Leaving your past is a one-time event. But learning how to be free? That takes time.

Be honest with yourself; What part of your "Egypt" are you still defending? Are you rewriting your history because you’re scared of the unknown? If God took away every problem you have right now, would you still be a slave on the inside?

#Christianity #BiblicalTruth #FaithOverFeelings #Exodus #Deliverance

Ellis Enobun

[Nav Toor @heynavtoor]

https://t.co/z4kQwYt7EA

[Julian Goldie SEO @JulianGoldieSEO]

Claude AI FULL COURSE 5 HOURS (Build & Automate Anything)

[Claude @claudeai]

New in Cowork: scheduled tasks.

Claude can now complete recurring tasks at specific times automatically: a morning brief, weekly spreadsheet updates, Friday team presentations.

[Claude @claudeai]

Introducing Cowork and plugin updates that help enterprises customize Claude for better collaboration with every team.

[Washingtons ghost @washghost1]

Bro was dropping knowledge

[Oloye Akin Alabi @akinalabi]

You are 30 so don't want to go for a 5 yr course because when you finish you will be 35. Whether you go back or not, you will be 35 in 5 yrs

[Chief Nerd @TheChiefNerd]

My father passed away a few years ago and what Steve Harvey says here is SO TRUE

“When a man's father dies, he realizes that the one man who truly wanted him to be better than him is gone … When my daddy died, I didn't have nobody to say they was proud of me.”

[Archives @CFCRetro]

Full-time scenes at the Camp Nou after Chelsea qualified for the 2012 Champions League final 🎉

[il Donaldo Trumpo @PapiTrumpo]

STOP IT!!!🤣🤣🤣

[Alan Kasujja @kasujja]

My friend’s son did a Masters and ACCA after graduating.

Problem is, they are now 26, no work experience and overqualified for entry level positions.

They are as qualified as their potential bosses.

Tricky.