Brandon Smithwrick 🧠

Founder of Content to Commas™ • Ex-Kickstarter, Squarespace, + Ralph Lauren • Forbes 30U30

[Brandon Smithwrick 🧠 @raisedbystyle]

If people need context to understand your post you’ve already lost them.

[Brandon Smithwrick 🧠 @raisedbystyle]

Day 1: no one watches.
Day 30: they notice.
Day 300: they trust.

Your brand doesn’t blow up ... it compounds.

Be consist when you think no one is watching.
(they are)

Every post stacks... trust me!

[Brandon Smithwrick 🧠 @raisedbystyle]

Every piece of content you post is proof of work.

The goal isn’t perfection.
It’s track record.

You don’t need to tell people you’re good ... show them.

Post your process.

That’s your credibility.

[Brandon Smithwrick 🧠 @raisedbystyle]

Repurposing isn’t lazy.

It’s respect for your best thinking.

[Brandon Smithwrick 🧠 @raisedbystyle]

If people need context to understand your post you’ve already lost them.

Clarity wins the scroll war.

[Brandon Smithwrick 🧠 @raisedbystyle]

Today's newsletter is all about "engagement farming"

... what's that? lock in 👇

https://t.co/OZVfEAI7L1
(+ you get access to 30+ free content playbooks)

& we locked in with @fiverr to this week.
I share how $116 made me $10K (no 🧢)

[Brandon Smithwrick 🧠 @raisedbystyle]

Thank you everyone for reading the newsletter this year.

Started 9 months ago on #beehiiv

Today we're at 7.4K subscribers.
Sponsored by Fiverr, Hubspot, Notion, Teachable, & more.
& now ... award winning! (more on that soon)

join the club — https://t.co/ADj2kioXlE

[Brandon Smithwrick 🧠 @raisedbystyle]

growth.

[Brandon Smithwrick 🧠 @raisedbystyle]

I’ve been convinced to bring the gems to Substack.

https://t.co/F8ZZYjCyWD

[Brandon Smithwrick 🧠 @raisedbystyle]

Hiring the right people will dramatically change your business.

What worried me 3 months ago is now not even a thought in my mind.

[Brandon Smithwrick 🧠 @raisedbystyle]

You should be blindly liking your homies content.

Especially if they’re creators

[Brandon Smithwrick 🧠 @raisedbystyle]

If you’re not resurfacing your best work every quarter, you’re relying on ideas instead of systems.

[Brandon Smithwrick 🧠 @raisedbystyle]

A personal brand isn’t content.

It’s an asset.

Your brand should compound like an investment portfolio.

[Brandon Smithwrick 🧠 @raisedbystyle]

Business creators .... your job isn’t to look smart. It’s to make your audience successful.

[Brandon Smithwrick 🧠 @raisedbystyle]

Building a personal brand = compounding interest.
The earlier you start, the more your future self cashes in.

[Brandon Smithwrick 🧠 @raisedbystyle]

Optimize for saves, not likes.

A like is easy. Double tap, keep scrolling.

A save? That means your content is useful enough to revisit.

When you aim for saves, you still get the likes plus more comments and shares.

[Brandon Smithwrick 🧠 @raisedbystyle]

The days of “heads down, good work gets noticed” are over.

If you don’t market yourself, who will?

Silence isn’t humility.
It’s a missed opportunity.

[Brandon Smithwrick 🧠 @raisedbystyle]

You don’t need to post daily.
You do need to be intentional about visibility.

[Brandon Smithwrick 🧠 @raisedbystyle]

If you don’t market yourself, who will?

[Brandon Smithwrick 🧠 @raisedbystyle]

Trying to be creative on demand is like trying to fall asleep faster by thinking about sleep.