Rajappa D 🇮🇳

Ex-President #RediffusionYR #Advertising #BusinessTrends #Media #MarTech #Cricket #Chess #GolfSpecials

[Rajappa D 🇮🇳 @rajappad]

@SVTMumbai 🙏🏼🙏🏼Ganapathi Bappa Morya 🌼 🌼 Mangal Murthi Morya🙏🏼🙏🏼

[Rajappa D 🇮🇳 @rajappad]

@beastoftraal Fails the tenet of #brand building.
It doesn’t deliver the basic elements of an ad.

A full page #ad with no logo & no storytelling isn’t brand-building, it’s creative laziness.
Are we trading memorable ideas for meaningless noise?

[Rajappa D 🇮🇳 @rajappad]

@WisdenCricket IPL is the WWE of cricket; loud, scripted drama & highlight reels and #24Carat pitches.
International T20 needs technique and temperament.
If we pick national teams based on IPL performance, you become a spectacle.
Thoughts?
#Cricket
#EngvsInd
#T20

[Rajappa D 🇮🇳 @rajappad]

@DrDeepakKrishn1 To make it worse you’ve got the data entry guy in depts making those subtle typo errors which ensure none of the IDs match.
In most cases you fill the forms correctly, diligently but unfortunately the outcome not in your hands.

[Rajappa D 🇮🇳 @rajappad]

@sharma_views #SocialMedia is leading the change: passionate individuals and networks unearthing truth, amplifying accountability and showing the way forward.

To stay relevant, #Journalists and formal #Media must change or remain a new age advertorial/propaganda vehicle.

[Rajappa D 🇮🇳 @rajappad]

@sharma_views When editors stop digging, democracy pays the price.

Editors aptitude/diligence to investigate & hold power to account in question.

The result: infotainment and propaganda instead of independent #Journalism

[Rajappa D 🇮🇳 @rajappad]

@swapan55 You’re right Swapanda.
The Brand promise in 2013 was corruption‑free, accountable, effective admin. That DNA stands diluted over time & actions.

Now mirrors old #UPA, same tired faces, no fresh ideas.
There is no one to blame anymore.
Time for #introspection

[Rajappa D 🇮🇳 @rajappad]

RCB already has a hand on the cup.
Ee Sala Cup Namde 🏆

#IPLFinal
#RCBvsGT

[Rajappa D 🇮🇳 @rajappad]

@VijayKedia1 You’re right about potential, but
Ye thoda Jai aur Veeru ka Daadi wala episode nahi ho gaya😜

https://t.co/29iTc04ayt

[Rajappa D 🇮🇳 @rajappad]

Surya scraping 1 off a Kamboj over 😬
Powerplay? Done & dusted.
#MI need a miracle or just make the most of scraps.
Bumrah ineffective again.
Then another dandiya? Golden duck 🐥
#MIvsCSK

[Rajappa D 🇮🇳 @rajappad]

This #IPL, final nail in the coffin for T20 careers of seniors like Pant, Rahane, Rahul, Surya & Bumrah.
They’re so woefully out of place in this format.

Who's next on the retirement chopping block?
#T20 all about young blood with few exceptions.

[Rajappa D 🇮🇳 @rajappad]

@RaviShastriOfc Huge congrats, Ravi! 🎉
It’s a great honour and a well-deserved recognition.
Best wishes

#RaviRocks

[Rajappa D 🇮🇳 @rajappad]

The world is thriving, really!
Wobbling between the devil & deep blue sea.
https://t.co/VCHcO6ZjRJ
We’re so advanced that ‘empathetic, moral, law‑abiding leadership’ is an oxymoron.
Stone Age or #AI, just a change of perspective.

#Democracy
#WeAreTheWorld

[Rajappa D 🇮🇳 @rajappad]

@menakadoshi He sidestepped @ShereenBhan’s direct questions with diplomatic finesse while quoting from his resignation letter.

Plenty left unsaid beyond your spot-on summary, @_RituSingh Any guesses what he’s holding back beyond what’s in public domain?
#HDFCBank

[Rajappa D 🇮🇳 @rajappad]

@menakadoshi This cryptic statement leaves “happenings and practices” in the dark.
With so many stakeholders at risk, speculation runs wild—transparency is non-negotiable!
Who is going to come clean on this issue?!

#HDFCBank
#Governance

[Rajappa D 🇮🇳 @rajappad]

@LauraLoomer @sardesairajdeep Where’s the journalism in staging a “debate” at your own event?

Invite a polarizing guest, shove your biased take down their throat, ignite outrage for clicks.
Let facts talk, not your feelings.
Pure PR stunt!
#X

[Rajappa D 🇮🇳 @rajappad]

@IndiaToday @aroonpurie @kavereeb @ShekharGupta @sardesairajdeep @swapan55 Fearless journalism: Passionate, truth-to-power, ethical.
The virtues of 50 golden years—now rare, drowned in fake news & rabble-rousing propaganda.

Credibility at stake!
Will real ethical journalism survive?
What would it take?

#Journalism

[Rajappa D 🇮🇳 @rajappad]

@IndiaToday @aroonpurie @kavereeb @ShekharGupta @sardesairajdeep Lovely refresh to the live editors’ newsroom& killer cover story choice🎉
50 yrs of pathbreaking journalism, yet this space is getting disrupted like advertising - podcasters & digital everywhere @swapan55 da nails it.
#IndiaTodayConclave26
#MediaEvolution

[Rajappa D 🇮🇳 @rajappad]

@StarSportsIndia #NZ wins toss & elects to field? Bold… or bonkers?😏

#India certainly not like #SA and went big in the powerplay💥
Kiwis fold tamely.
India deservedly the champion team 🏆🇮🇳

#T20WorldCup2026Final
#INDvNZ

[Rajappa D 🇮🇳 @rajappad]

@StarSportsIndia Did #harrybrook just drop a chance for #Eng to qualify?!

😱 Casual drop, sitter catch. Rather casual.
India’s loving this!

#ENGvIND #T20WorldCup #TeamIndia

[Rajappa D 🇮🇳 @rajappad]

Any kinda junk shows up🤪

[Zain Jaffer @zainjaffer]

Did a tough performance review with our CMO today.

Decided to post the full video online in the spirit of transparency and building in public.