Raluca Georgescu

CEO & Founder MTH Digital. Award-Winning Digital Marketing Expert & Strategist with 20+ Years of Experience.

[Raluca Georgescu @ralucaMTH]

People's buying decisions are not 100% logical. Therefore, using persuasive triggers will move the needle in your #DigitalMarketing campaigns. Just 3 examples of persuasive principles applied in #OnlineMarketing campaigns in this video https://t.co/j045s9yKXr

[Raluca Georgescu @ralucaMTH]

#DigitalBrunch Realitatea în social media și digital marketing în 2026? Feed-urile sunt pline de conținut generat de AI, targetarea reclamelor este condusă de AI și tot AI-ul se pregătește și de shopping. 🔮Eu una văd 3 trenduri principale în 2026

[Raluca Georgescu @ralucaMTH]

#DigitalBrunch Cât de curând vom renunța la magazinele online clasice în favoarea unui asistent AI? Discuția momentului în digital marketing este despre UCP (Universal Commerce Protocol). Google propune un model în care procesul de cumpărare devine o simplă conversație #GoogleUCP

[Raluca Georgescu @ralucaMTH]

E-Commerce Trends and Strategy was the topic of my talk in Thessaloniki, Greece at the end of last year - the video of the talk is now out https://t.co/sLGolMe3LG

Thank you ECDM Expo North

[Raluca Georgescu @ralucaMTH]

#DigitalBrunch Now that Google dropped the UCP (Universal Commerce Protocol) and we are all thinking about clickless commerce, it is time for my short take on 3 digital marketing trends that we will keep on seeing in 2026, all driven by the AI shifts we are already experiencing

[Raluca Georgescu @ralucaMTH]

#MyDigitalBrunch Existǎ şi avantaje atunci când nu publici un video la timp. Spre exemplu, apuci sǎ vorbeşti despre GEO sau Omnichannel SEO chiar atunci când subiectul ajunge sǎ fie de interes şi nu doar un buzzword. Despre principalele 6 trenduri în promovarea digitalǎ astǎzi

[Raluca Georgescu @ralucaMTH]

E-Commerce sales are expected to exceed 6 billion EUR in 2025 and overall more than 20% of retails sales will be conducted digitally. Excluding China, we can say e-commerce share will be about 12% of total retail sales. Today's topic of Digital Brunch with Raluca Radu is the top 10 e-commerce trends that will shape 2025 https://t.co/aS9tlG1CBF Here is our take at MTH Digital:
- Market consolidation and marketplaces dominance - 40% of shopping journeys start on a marketplace platform;
- E-Commerce agility powering up online shops launch
- Payment and delivery options diversification
- Digital marketing channels diversification - budgets will be planned to test emerging channels such as TikTok, Pinterest, LinkedIn, Reddit, other options apart from the classical and increasingly expensive Google Ads and Meta Ads;
- Customer loyalty will join the budgets close to customer acquisition;
- Hyperpersonalisation of online shops interfaces with the help of AI and automations;
- User Generated Content will become the norm in campaign creatives;
- Data collection, measurement and analytics continue to be on the agenda;
- More experiments with Augmented Reality;
- Sustainability is going to matter. #DigitalBrunch #DigitalMarketing #eCommerce

[Raluca Georgescu @ralucaMTH]

#DigitalBrunch Videos and reels have become the norm in digital marketing campaigns especially for top of the funnel campaigns targeted for new audiences. Reels and videos are an amazing way to introduce yourself to new potential clients through https://t.co/z8bBGcVn8r basically you need to think of your video as a good salesman. Today's episode of hashtag#DigitalBrunch focuses on 5 tips and tricks for effective videos and reels:
1.⁠ ⁠Think and act vertical-first: Craft the video for vertical-format first, portrait mode;
2.⁠ ⁠Test different video frames - here we have the KPIs for testing Video / Reels performance:
•⁠ ⁠Hook Rate
•⁠ ⁠Hold Rate
•⁠ ⁠CTR = Click Through Rate
•⁠ ⁠Conversion Rate;
3.⁠ ⁠Try closeups and relatable messages;
4.⁠ ⁠Do make use of voiceovers, subtitles and sounds;
5.⁠ ⁠Go as native as possible - think stealth ads. #InstagramAds #DigitalMarketing #MetaAds

[Raluca Georgescu @ralucaMTH]

So grateful to Meredith Judge and the Envision Ecom team for adding me to the Top 20 Influential Women in International E-Commerce https://t.co/8kj0u2CTqb Me and my team at MTH Digital are very honored and commited to continue to create great content for #DigitalMarketing and #eCommerce and keep up the good work. It was also amazing to see Linda Bustos, whose fan I have always been in this top and it is so well deserved.

[Raluca Georgescu @ralucaMTH]

Are display banners still a thing? Well, doooh, we still use them in campaigns and they do get good CTRs. However, if you want your banner to compare to a video and stop the thumb from scrolling, you should follow a few of the tips and tricks in today's episode of #DigitalBrunch https://t.co/q1r5ObnpqM

1.⁠ ⁠Use people and closeups in your visuals;

2.⁠ ⁠Go for copywriting minimalism - 5-6 words;

3.⁠ ⁠Think Stealth ads - go as native as possible;

4.⁠ ⁠Focus on the user's benefit;

5.⁠ ⁠Test different messages and creatives;

6.⁠ ⁠Try to stand out in order to stop the thumb;

7.⁠ ⁠Make use of the person's eyesight direction;

8.⁠ ⁠Test persuasion triggers such as scarcity and urgency to make the user take action

Follow me for weekly #DigitalMarketing and #eCommerce news

[Raluca Georgescu @ralucaMTH]

And we are kicking off this year with a fresh episode of Digital Brunch - this time I prepared 5 practical tips and tricks for Facebook & Instagram Ads

[Raluca Georgescu @ralucaMTH]

Hot off the presses, a freshly brewed new episode of hashtag#DigitalBrunch is here - today we discuss the structure of a Google Ads Audit in practical steps
#GoogleAds #DigitalMarketing #OnlineMarketing #eCommerce

[Raluca Georgescu @ralucaMTH]

A new episode of Digital Brunch was just launched https://t.co/xdk5KE17Eo - we are live with a video about Google Performance Max campaigns from Zero to Hero - What do we know about the Google Performance Max campaigns so far? What are they, what we noticed by working with them so far and how do we optimize them? From our experience at MTH Digital, Google Performance Max campaigns are getting better by the day and they are an AI-driven Google campaign you need to start testing as soon as possible.

[Raluca Georgescu @ralucaMTH]

The power of online reviews: “Research from BrightLocal shows that businesses with positive 3 to 5-star reviews receive 25% more clicks from local pack results” https://t.co/DlwjaJATSC” via @WordStream

[Raluca Georgescu @ralucaMTH]

Check out my latest article: Have your cookie and eat it tomorrow too: the cookieless era got postponed or elevated, the user will now choose to be or not to be aggregated https://t.co/C3fM9zNQIJ via @LinkedIn

[Raluca Georgescu @ralucaMTH]

Are you just spending budgets on Google and Facebook Ads or you have an actual full-funnel online marketing strategy to increase your client base and revenues? I loved sharing information on this at #ScoalaDeVaraGPeC. My workshop was about building a full-funnel digital marketing strategy. Some of the main points:
📷 do your marketing research and find the sweet spot where your target audience/your competition and your brand strengths and weaknesses meet;
📷 digital research is one of the underused low-hanging fruits. In online you have tons of free and very useful tools: Google Ads Keyword Planner, Facebook Insights, Google Trends, Google Analytics 4, Similar Web;
📷 go beyond Google and Facebook Ads, TikTok and Youtube have broad audiences in Romania and also Pinterest and Instagram provide an appropriate context for brand or product discovery. We have 3.9 million Pinterest users, 9 million TikTok users, 13 million monthly Youtube visitors, 5.3 million Instagram users, 5 million Linkedin users and 9 million Facebook users according to latest DataReportal studies;
📷 know your buyer persona profile to provide appropriate audience signals for the AI-Powered ads like Google and Facebook Ads;
📷 keep creatives and designs simple - 5-6 words, subtle advertising, use people in visuals, leverage short videos and reels.

[Raluca Georgescu @ralucaMTH]

#PPCLiveUK @ppcliveuk happening now

[PPC Live @ppcliveuk]

In 3 days we'll be celebrating Women's History Month!! 🥳 Why should you join us?
Three amazing speakers: starting with @ralucaraduMTH talking about 7 steps to a winning multi-channel PPC Strategy.
#ppcchat https://t.co/lgqYzUMhPK

[Cloudways @Cloudways]

📺 We’re live with @ralucaraduMTH, Country Manager at ANSWEAR, to show you the "Marketing Strategies that Maximize #BFCM Revenue."

⬇️ Join the discussion in the comments!

https://t.co/gcyTmfGhqN

[Cloudways @Cloudways]

🎯 Break the bias with @reese, @PiaLovesYourBiz, @ralucaraduMTH, and our hosts Oksana Danshyna & Milada Vukovic in our next session “How Women Are Impacting the Digital World".

⬇️ https://t.co/O7ego5Nm0u