My new book is out now!
Radical Value is a call to arms for anyone tired of weak dashboards based on lame metrics...
It is a call to deliver real value - an emotional exchange that people will not only love, but also never forget.
You can buy it here: https://t.co/Q2TlLpXd3N
Y'all. Dr. Matt Johnson has endorsed my forthcoming book - RADICAL VALUE!
Matt is a neuroscientist, and teaches brand strategy at Harvard. And he likes my book.
If you are building a brand, you'll like it too!
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Radical Value: Building Brands to be Uncannily Memorable
AI is now the gatekeeper for every brand, deciding who will show up in your feed based on machine-legibility
#Neurobrand Strategy retains dimension by being deeply human-centered, while still speaking the machine’s language.
Resist the #Flattening. Stay ##Human.
The amygdala's scale of value is why you remember exactly where you were on 9/11, but you can’t remember lunch from last Wednesday.
And it’s also why that Dollar Shave Club’s video worked.
Read more on my Substack:
https://t.co/RbEkRuFcDX
#neurosceince#BrandStrategy
If you are a solopreneur, entrepreneur, brand strategist, marketing pro, or small business owner — I wrote this book for you.
I got tired of seeing brands fail, not because they were bad, but because they were forgettable.
Need a boost? This is the book for you!
#newbook
It’s real. It’s done. And it’s on presale now!
Neurobranding: the Brain-Based Method to Make Your Brand Unforgettable.
Go get it!
https://t.co/TEO1dWHaed