Rande Vick

Author | Brand Consultant NeuroBranding: The Science of Strategy & Story. Building Brand Strategies on Narrative and Neuroscience.

[Rande Vick @randevick]

@JesseBWatters Jesse Watters confirming the Republican Party is the party of war. Full stop.

[Rande Vick @randevick]

@StillSafeAtHome @RevTSysAZ @mandyarthur @malinois517 @grok Are you making this statement because you disagree with what he said? Or did he lie?

[Rande Vick @randevick]

@ohjearbear @skibidiCornPop @AOC @johnnygarciatx Not bad. Might make this my new profile pic.

[Rande Vick @randevick]

@modernhistory Bill and Ted.

[Rande Vick @randevick]

@Ehdonn @itsdeaann Wow.

[Rande Vick @randevick]

My new book is out now!

Radical Value is a call to arms for anyone tired of weak dashboards based on lame metrics...

It is a call to deliver real value - an emotional exchange that people will not only love, but also never forget.

You can buy it here: https://t.co/Q2TlLpXd3N

[Paul Quibell-smith 🔶 @QuibellPaul]

It’s the End of Brand Value as We Know It (And I Feel Fine)
https://t.co/8nAhQDOQsG

[Rande Vick @randevick]

Y'all. Dr. Matt Johnson has endorsed my forthcoming book - RADICAL VALUE!

Matt is a neuroscientist, and teaches brand strategy at Harvard. And he likes my book.

If you are building a brand, you'll like it too!
_____
Radical Value: Building Brands to be Uncannily Memorable

[Rande Vick @randevick]

AI is now the gatekeeper for every brand, deciding who will show up in your feed based on machine-legibility

#Neurobrand Strategy retains dimension by being deeply human-centered, while still speaking the machine’s language.

Resist the #Flattening. Stay ##Human.

[Rande Vick @randevick]

The amygdala's scale of value is why you remember exactly where you were on 9/11, but you can’t remember lunch from last Wednesday.

And it’s also why that Dollar Shave Club’s video worked.

Read more on my Substack:
https://t.co/RbEkRuFcDX

#neurosceince #BrandStrategy

[Rande Vick @randevick]

Your brain doesn’t remember facts. It remembers feelings wrapped up in facts.

#neurobrandstrategy #neurobranding #neuroscience #brandstrategy

[Rande Vick @randevick]

The gangs all here. Neurobranding the Book, and Neurobranding the Workbook - the method, and the map!

[Rande Vick @randevick]

If you are a solopreneur, entrepreneur, brand strategist, marketing pro, or small business owner — I wrote this book for you.

I got tired of seeing brands fail, not because they were bad, but because they were forgettable.

Need a boost? This is the book for you!

#newbook

[Rande Vick @randevick]

My book is out y’all.
Paperback / Kindle on Amazon.

Workbook and audiobook coming soon!

https://t.co/NysCOqd2o8

[Rande Vick @randevick]

@magnuskaizik For sure - storytelling has been around since the beginning, and we still under leverage its benefits!

[Rande Vick @randevick]

It’s real. It’s done. And it’s on presale now!

Neurobranding: the Brain-Based Method to Make Your Brand Unforgettable.

Go get it!

https://t.co/TEO1dWHaed

[Rande Vick @randevick]

My book, “NeuroBranding” launches May 1, 2025.

Science + Strategy + Story = Success

Let’s gooooooo!

[Rande Vick @randevick]

#NewProfilePic

[Rande Vick @randevick]

@TRHLofficial I approve this message.

[Rande Vick @randevick]

@AnnaRMatson I will block you.