“Manage me, Anita.”
Okay, but what exactly are we managing? 😂
It always amazes me how often management deals are reduced to conversations about percentages.
My dear, it goes WAY beyond 15% or 20%.
I break down the anatomy of a management deal here ↓
https://t.co/OaZq5VnYkV
In some places you have to lead, other places you support, and in some places you have to follow. Knowing when and where to play your role will save you from bad thoughts, envy and misplaced hatred.
Dear artists, say something we can carry with us for a lifetime in your music. Be it a story, a lesson, or the truth. This is the difference between good, great and exceptional.
Nobody “finds” their passion.
You try things. Most of them you’ll hate.
You stick around long enough to find the one thing you can at least tolerate.
Then you go all in.
That’s the whole process.
Years of sucking before it feels like passion.
nobody wants AI.
a business wants customers. it wants its costs cut. it wants its people freed up.
sell that. the AI part is just how you deliver it.. stop putting it on the label.
The best rooms are rooms where everyone is learning. Currently sitting in a room with @GodwinTom advising the artists on this years talent project and truly there are many things only experience can teach you
Anyone putting budget first in today’s music industry doesn’t have practical knowledge.
If you’ve worked with an actual budget, you’d understand budgets don’t break songs or artists; they amplify what’s already there.
If you come with the mentality that you have “enough budget,” your money will go down the drain.