rashi goel

I help consumer businesses escape commoditization and get repeatable sales. Ex-business leader @ Nestle, Unilever, Pepsi, Coca-Cola, L'Oreal, & Amazon.

[rashi goel @rashigoel]

It's annual brand plan time.

Here are 8 Sins that marketers should avoid.

Tweetstorm coming up:

[rashi goel @rashigoel]

True mastery.

[Terry Kim @thewayofkaizen]

In a Tokyo subway sits one of the world's most prestigious restaurants:

Only 10 seats.
Run by a 99-year-old perfectionist.
Turns down billionaires who begged for reservations.

His 6 rules for mastery will change your life forever:

[rashi goel @rashigoel]

@sehahaj The romantic in me wants to believe it’s not an ad… sigh.. the marketer in me is thinking .. why is there such a strong delhi vibe in the post it language? 🤨

[rashi goel @rashigoel]

Study the all-time greats.
Hone your own taste.
Be patient.
You 𝘮𝘢𝘺 get 1000 true fans.

Know what game you're playing.
There's no right or wrong.
There's no judgement.
Just know your game.
And lean into it.
1000%.

[rashi goel @rashigoel]

Know what game you're playing.

If you are chasing likes, followers and comments, then lean into it 1000%.
Be impatient.
Post every day.
Hack the algorithm.
Post many times a day.
Use clickbait and popular hooks.

[rashi goel @rashigoel]

If you are creating for the joy of creation, then lean into it 1000%.
Post only when your creation meets your quality standards.
Chase the bliss of knowing you are doing your life's work.
Understand the algorithm. Then do what fits your vision.
Use ChatGPT to refine your ideas.

[rashi goel @rashigoel]

@roshanabbas Ha ha that’s true! This was a reminder to not chase more mimetic desire to BECOME anything …

[rashi goel @rashigoel]

I am enough.

I don’t need to prove, progress or perform to BECOME anything.

I am enough.

[rashi goel @rashigoel]

So true!

[Sarah 🦕 @SarahLevinger]

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

[rashi goel @rashigoel]

Three questions make or break brands.

Who am I?

What do I do that no one else can?

Why does it matter?

The trick is to answer them so simply that your grandmom gets it.

Yet, these are the most difficult to answer for marketers.

[rashi goel @rashigoel]

In India, learning astrology at 30 is the equivalent of learning guitar at 16.

You become a magnet in your social circle.

[rashi goel @rashigoel]

U can define a free person precisely as someone whose fate is not centrally or directly dependent on his peer assessment - Taleb

It takes a lifetime to discover what's important to us before we are secure enough not to be derailed by other's opinions.

[rashi goel @rashigoel]

If you are a marketer at a 1000cr+ consumer goods company, what keeps you up at night?

[rashi goel @rashigoel]

Both variation and consistency have a place in our lives.

Your views?

[rashi goel @rashigoel]

𝗧𝗵𝗲 𝗱𝗮𝘆𝘀 𝗳𝗲𝗲𝗹 𝗹𝗼𝗻𝗴, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿𝘀 𝗳𝗲𝗲𝗹 𝘀𝗵𝗼𝗿𝘁

I remember feeling time drag on at an annoyingly slow pace when I was younger.

Life was monotonous. Days spent trudging from home to school and back.

It felt like I had been 8yrs old forever!

[rashi goel @rashigoel]

The early years of regimented, monotonous days built a solid foundation of structure and good habits.

The variation of learning different subjects and befriending different kids built our muscles to deal with all kinds of situations.

[rashi goel @rashigoel]

@scarletinked Spot on! I saw this live in the companies I worked at! The ugly beauty of politics and power grab is that it’s universal. India or the US, the playbook’s the same.

[rashi goel @rashigoel]

@gokulns Love the structure and formatting!