Jordan Sigmund

Reigning CMD+Z world champion.
Brand strategist and identity designer at

[Pittsburgh Startup News @pghstartupnews]

#1. F*** me — Ethical Dilemmas in Medicine, Part I - ⁦@korionhealth⁩ https://t.co/IvoqQwRrUC

[RIO @riomadeit]

another week of bending shapes to my will

[Jordan Sigmund @rasterblaster_]

@jesusddacosta His chunky, harsh shadows go so hard

[Jordan Sigmund @rasterblaster_]

@Martina_Mut I use one all the time! Flow on Mac/iPhone specifically has been super helpful for me, and it's free.

[bram naus @bram_naus]

Want to get early access to the hottest online community about typography?

I started @typotato_com because I believe typography is one of the most important skills for designers. That’s why, I started a Discord community, together with some awesome people I’ve met here on 𝕏.

I’m now opening it up for more people to join. Do you want to be included?

Follow @typotato_com and I’ll send you a personal invite link.

[Leonardo Iob @LeonardoIob]

Always create your own opinion: read, talk, experiment, and meditate about your findings in solitude.

This is the only way you could call an opinion truly yours.

[Jordan Sigmund @rasterblaster_]

Trying to keep the value of saying "no" top of mind today. No project is worth sacrificing your own development.

[Jordan Sigmund @rasterblaster_]

@aarolston @visualelectric It feels like has everything you need, right when you need it. Super clean and tasteful!

[Jordan Sigmund @rasterblaster_]

Kirill doesn't miss!!

[Kirill Mikhaylov @krealdesign]

How using AIDCA model can turn your website into a robust cash-printing marketing asset.

AIDCA stands for:
Attention - Interest - Desire - Conviction - Action.

How can we simplify it for web use?
My approach is based on 4 streamlined steps:

1. Attract:
Capture visitors' attention as soon as they land on your site. The goal is to keep them here instead of letting switch to another tab within 3-5 seconds. Use catchy visuals, clear pain-targeted/outcome-based messaging, and a hint of what's to come (tease of continuation).

2. Identify:
Show the problem they might have (or inform why they do have one). That’s where pain-panel intro sections (short term) and lead magnets (long term) come in.

3. Educate:
Once they know you more, and understand the problem they have - you show the HOW. The goal is to make them perceive their problem solved with minimum effort. Use solution showcase, process explanations, and highlight benefits to solidify that.

4. Inspire:
Show the transformation they get (value). “Easy to get started” steps, stories with results from real people to build trust, valuable pricing and catchy CTA blocks are your best friends here. That's where you close them.

-----------

BONUS:

This doesn't stop there. While it'd be great to make this all happen on your site, some people will not be ready to engage immediately. And that's the majority. If they leave just like that - you most likely lose them.

That’s what lead magnets are for. Best placed above the fold, its goal is to give immediate low-effort value in exchnage for their contact. That way even if they don’t buy immediately, you're top of their mind when they are ready to. Make their desire stronger using email automations with the same marketing method.

Found that useful?
Let the others know by hitting that repost button.

[Kirill Mikhaylov @krealdesign]

Public redesign series. Issue #10.

I love all things wellness. That's why you see me doing more of DTC ecommerce redesigns lately.

Here's a revamp concept for "Underbrush". A remineralizing gum made by Nate @LoFiMoney.

My approach explained in the comments.

Before → After:

[Jordan Sigmund @rasterblaster_]

@riomadeit 😳 i think you might really be doing something with that one, that goes hard

[Jordan Sigmund @rasterblaster_]

@krealdesign So sick! The pacing of those animations is insanely perfect, it's so satisfying. Is AE like a prototyping step for you then, or are there ways you can use it for web? I know you can make Lotties with it, but those seem like they're usually smaller details

[Jordan Sigmund @rasterblaster_]

@socoloffalex Wow! Absolutely elegant, and beautifully curated

[Jordan Sigmund @rasterblaster_]

@camgomersall Happy birthday man!!

[Jordan Sigmund @rasterblaster_]

@aarolston @thenickpattison Insanely clean work. Such a great flow, too

[Jordan Sigmund @rasterblaster_]

@aliszu Beautiful project, and insane case study flow. You really knock it out the park showing your work off!

[Jordan Sigmund @rasterblaster_]

@brookslagle Nothing wrong with that if you're getting done what you want to get done! Grinding 24/7 is overrated, and the best part of freelancing is being able to have periods like this lmao

[Jordan Sigmund @rasterblaster_]

@krealdesign That's really impressive actually. Might opt to try that out on my new site rather than the pricing range I was planning 🤔

[Jordan Sigmund @rasterblaster_]

@krealdesign https://t.co/mgHtaRvXUL comes to mind

[Jordan Sigmund @rasterblaster_]

@krealdesign I've seen people put a range or starting point next to their services. I think it can work for filtering out people who'd waste your time with low budgets, but can shoot you in the foot for larger clients that might think you're charging too little