Activision paid $99.9 million for Guitar Hero's publisher in 2006, made over $2 billion off the franchise, then killed the entire genre in four years. Today that publisher's name came back from the dead to sell plastic guitars again.
RedOctane was two brothers, Kai and Charles Huang, who started out selling dance pads. They published the first Guitar Hero in 2005 and it hit $1 billion in North American sales in 26 months, faster than any franchise before it.
So Activision did what Activision does. Annualize.
In 2009 alone they shipped Guitar Hero 5, Band Hero, DJ Hero, and Guitar Hero editions for Metallica, Van Halen, and Smash Hits. Six music games in twelve months.
That playbook works for Call of Duty because a sequel only asks for $60. A Guitar Hero sequel asked you to justify the $100 plastic guitar already in your closet, and every new SKU competed with the last one on the same shelf. Genre revenue went from $1.7 billion in 2008 to about $300 million in 2010. Activision shut down RedOctane, then the whole Guitar Hero business unit.
They strip-mined ten years of demand into three.
Now the Huang brothers are back as advisors at a revived RedOctane, the studio head is a Guitar Hero veteran, and Stage Tour launches December 10 with 90 licensed songs and 180 real Gibson guitars. Fifteen years of untouched demand, and the people who invented the genre finally get a second run at it.
Streamer "Nitro_Camden" who was kicked out of his house at 18 years old by his mother for being too loud after receiving a 15,000 viewer Twitch raid from StableRonaldo, was assa*lted and told he added no value to the household while she called the police on him 😳
Y’all boys gotta lock in don’t let that nigga Ronald and 2K trick us again,
2K at the edge of their ropes and they know it, don’t buy the game we have to hold out until GTA6 drop then these niggas are finished forever, these niggas desperate, use y’all head PLEASE
a 20/20/20 game intentionally in honor of Nipsey Hussle is probably one of the greatest feats in sports history. basically Babe Ruth pointing his bat to the stands, but for Crips.
"Dying for your country is a patriotic fairy tale. In reality, you will bleed out in the mud like a butchered dog for absolutely nothing." - Ernest Hemingway