Ratnarraj Niikam

I Scale DTC eCommerce Brands with Paid Ads 🚀 Book a FREE strategy call 👉

[Ratnarraj Niikam @ratnaraj007]

Not sure how you ended up visiting my profile.

Let me make your visit WORTHY by this underrated & actionable THREAD for eCommerce brands 👇

Everything that I've learned after working with 27+ DTC eCommerce brands & spending $3.3M+ in paid ads 👇

#eCommerce

[Ratnarraj Niikam @ratnaraj007]

@buffalofink @brock_mammoser @jordanmenard Interested 🙌

[Ratnarraj Niikam @ratnaraj007]

@IstvanicMarin I can see the same in yesterday's + today's data, something's off with NB

[Ratnarraj Niikam @ratnaraj007]

Boring execution scales. Flashy tactics don’t.

$55k/mo → ~$2M/mo on Meta ads by:

• killing losers fast
• letting winners run
• reallocating budgets
• simple structures
• patient testing
• doing the same "boring" optimisation every day

Compounding rewards consistency.

[Ratnarraj Niikam @ratnaraj007]

Timed the Meta ads push perfectly. Huge spike to wrap up Cyber Monday. Scaling at the right moment is fun 🚀📈 #BFCM #CyberMonday

[Ratnarraj Niikam @ratnaraj007]

🔥 Hit my highest-ever single-day Facebook Ads spend this Black Friday!

Aiming to beat it in the next 3 days. Let’s scale. 🚀📈

#BlackFriday #BFCM

[Ratnarraj Niikam @ratnaraj007]

@georgesttock UGC

[Ratnarraj Niikam @ratnaraj007]

@oliverfund VEO

[Ratnarraj Niikam @ratnaraj007]

@adamtaylorl veo

[Ratnarraj Niikam @ratnaraj007]

Crazy test cricket series that I've ever watched😍

No Bumrah. No Shami.

Only Siraj.

And he delivered when it mattered most. 🔥

#OvalTest #Siraj #AndersonTendulkarTrophy #TeamIndia

[Ratnarraj Niikam @ratnaraj007]

- The North Star metric is MER, which is within the target range

If you’re a DTC brand struggling to scale paid social profitably, let's chat 👉 https://t.co/9ataDyJVYN

[Ratnarraj Niikam @ratnaraj007]

Taking this further, I scaled 🚀 Meta spend by 5x 🔥 from $55K to $278K Profitably in 4 months.

Note:
- All data is taken from 3rd party attribution tool Northbeam
- Data is in 1-day clicks-only attribution (no view or engaged view attribution)

[Ratnarraj Niikam @ratnaraj007]

This is how I scaled Meta ad spend from $54K to $183K (3.39x) in 2 months with an improved target ROAS from 0.47 to 1.05 (2.23x)

Note:
- All data is taken from 3rd party attribution tool Northbeam
- Data is in 1-day clicks-only attribution (no view or engaged view attribution)

[Ratnarraj Niikam @ratnaraj007]

🚀 I am grateful to be recognized by some of the best minds in the industry. These words keep me sharp and focused on delivering real results.

👉 If you're ready to scale your DTC brand with Paid Social Ads, visit https://t.co/9ataDyJVYN to get started.

#Marketing #Advertising

[Ratnarraj Niikam @ratnaraj007]

@yanndine CHAT

[Ratnarraj Niikam @ratnaraj007]

Note: - All the data is from 3rd party attribution tool Northbeam

[Ratnarraj Niikam @ratnaraj007]

I heard a lot about Meta's new feature of incremental attribution settings, but opinions on LinkedIn and Twitter seemed mixed, so I thought I'd test it and see if it's impacting performance.

[Ratnarraj Niikam @ratnaraj007]

- I'll keep this running for the next 2-4 weeks with a scaled budget to see if anything changes.

I'd love to hear how the test performed for you, drop your results or insights in the comments!