Ratti

MD. MBA. Marketer. Also, none of the above. @isbedu Alum.

[Ratti @rattibhalla]

#Entrepreneur to recently heart-broken friend: Are you still vested in her?
Friend: Dude, stop treating my feelings as ESOPs! #Startups

[Ratti @rattibhalla]

@rameshsrivats Or they could bring in an astrologer too?

[Ratti @rattibhalla]

@sushensharma111 @championswimmer Very true. That which is known and quantifiable is easily replicated. It's the abstract thought that is unknown.

[Ratti @rattibhalla]

@banglani Objects in the mirror are younger than they appear.

[Ratti @rattibhalla]

@michaelmiraflor Screaming Frog is one my favorites

[Ratti @rattibhalla]

@rameshsrivats It's that time of the year for Resort Games.

[Ratti @rattibhalla]

When you’re an introvert but you keep getting spoon-fed opportunities.

[Entertainment Tonight @etnow]

Ananya Birla is masked up for the #MetGala.

[Ratti @rattibhalla]

@championswimmer Brilliant read. The point about people debating and killing bad ideas in the bud need to be said out more often. I see a lot of features now being built only because it's supposedly easier with AI? To what end?

[Ratti @rattibhalla]

Absolutely, I’m still trying to understand the user workflow they mapped for this.
For higher-ticket purchases, users usually want comparison and reviews before buying. For lower-ticket items, folks prefer adding multiple items to a cart and browsing around.

Not sure SERPs naturally satisfy either behavior yet.

[Ratti @rattibhalla]

What's wilder is how people are abandoning their core competencies to build products, simply because they can.

[Matt Van Horn @mvanhorn]

It’s wild how many people are building products for no one right now just because they can. Building what people want is becoming so much more important than it ever has been.

[Ratti @rattibhalla]

@harnidhish Asking the right question! Why couldn't the coke zero cans be in short supply instead?

[Ratti @rattibhalla]

So, the best prompt is...just code?

[Vjekoslav Krajačić @vkrajacic]

So prompt engineers learned English is imprecise for coding and started using stricter syntax. I wonder how long it will take before they come full circle and land back at programming languages again.

[Ratti @rattibhalla]

@banglani I think we all learn something new from your sons everyday.

[Ratti @rattibhalla]

@divyanshifr I like to think of it as a city of introverts masquerading as extroverts.

[Ratti @rattibhalla]

@kunksed Would totally recommend if shacks are not a must for you. Pro tip: Don't book a wooden cottage in monsoon.

[Ratti @rattibhalla]

@tomfgoodwin Thank you for putting it plainly. The real job of ads is to build desire and create memory. MAKE them interested, like you said, is marketing.

[Ratti @rattibhalla]

@sidsimharaju Blr coffee shops are frequented by hustlers.
Hyd coffee shops are frequented by leisure.

[Ratti @rattibhalla]

@law_ninja We test how candidates improve AI-generated ad copies, video scripts, & content drafts. Can they inject brand voice, sharper hooks & relatability?
My favourite sniff test is can they weave in their personal experiences? Real human voice is still the ultimate differentiator.

[Ratti @rattibhalla]

@Rahul_J_Mathur We’re converging on noise. It takes effort to find Signal now.

[Ratti @rattibhalla]

@b50 @RanveerOfficial Of course they can't catch up with Ranveer. He's the only actor who can actually act!