👟 Adidas Gazelles and Sambas are way overpopulated. They took over faster than the Vans S8 in 2010-2020.
The same will happen with the Puma Suedes. Another iconic low top shoe.
“Decolonizing Design” by Dr. Dori Tunstall. An audacious scholar and
former dean at @OCAD
Kristin was running the shop that Sunday. She told me the book was
almost sold out, and to tell Dori they need more! I love seeing work from mentors, friends, and comrades out in the wild.
While in Chicago earlier this year, I visited the Fine Arts Building, built in 1898. In there, was @exileinbookvill , an independent book store with an intimate space.
As I browsed, I came across ⤵️ …
Made reels in 2022? Put my last tweets into action👇🏽
𝟏) Find your 3-4 most viewed reels
𝟐) Compare their non-follower reach %
𝟑) Build on the reel with the highest %
How to build on content → u can think about it in 2 buckets:
🪣topic/theme/narrative
🪣format/visual/creative
Another example of a winning #instagram reel with high non-follower reach %. This reel from Q3 (Jul-Sep) got a non-follower reach of 88%.
• 👀 viewed by 13,800 people
• ❤️ 436 likes
• 📁 86 saves
Winning reels VS meh reels. These #instagram reels went live between July and September. The best ones have a non-follower reach of 90% or more.
Our winning reels rack up 10 to 15X more views than our average.
Reels are effective for reaching new audiences on Instagram.
To learn which themes/formats are reaching new audiences the most, track the reel’s "non-follower reach." Then you can build on the winning reels to turn new viewers into followers.
After analyzing 70+ Instagram reels this year, there is a pattern I’ve seen in all winning reels 👉🏽 the best ones have a non-follower reach of 90% or higher. Where to find this metric? Just tap on the reel’s insights. It’s the blue portion of the donut chart.
If the non-follower reach is 90% or higher, that reel crushed it. Instagram’s algorithm recommended the reel to a lot of people who don’t follow you. They saw it on their explore page.The best part is that IG can continue showing it for 2-3 weeks.
Some takeaways from Q3:
→ September was our weakest month.
→ Our content reach is growing in the 18-24yr demographic.
→ Follower growth came from smaller audiences in Europe 🇬🇧 🇩🇪 & Asia 🇮🇳 (Our US + CAD audience is 55%) Are you seeing these trends in your #instagraminsights ?
I dive deep into #instagramanalytics
Currently reviewing quarterly performance for Q3. What apps/tools do fellow #contentmarketers use for instagram insights?
The repeat/redo function on excel (google sheets) is too good! Just hit F4 to repeat your last action. Useful for marking highlights in my analysis.
➡️ formatting cells, paste especial, deleting rows, and more. #contentstrategist#socialmediainsights