Raul Valenzuela

Connecting interdisciplinary dots & their people. I daydream about the future. Music is my nature. Rotman MBA. OCADU MDes. Design|Brand|Culture

[Raul Valenzuela @ravalenz]

👟 Adidas Gazelles and Sambas are way overpopulated. They took over faster than the Vans S8 in 2010-2020.

The same will happen with the Puma Suedes. Another iconic low top shoe.

[Raul Valenzuela @ravalenz]

What’s marketing about?
1️⃣ Gaining new customers, and
2️⃣ Increasing the lifetime value of your customer base.

[Raul Valenzuela @ravalenz]

“Decolonizing Design” by Dr. Dori Tunstall. An audacious scholar and
former dean at @OCAD

Kristin was running the shop that Sunday. She told me the book was
almost sold out, and to tell Dori they need more! I love seeing work from mentors, friends, and comrades out in the wild.

[Raul Valenzuela @ravalenz]

While in Chicago earlier this year, I visited the Fine Arts Building, built in 1898. In there, was @exileinbookvill , an independent book store with an intimate space.

As I browsed, I came across ⤵️ …

[Raul Valenzuela @ravalenz]

@JaiDolwani @airtable Sounds like they can’t handle a high demand for help

[Raul Valenzuela @ravalenz]

@theChrisDo I still remember when you dropped the typography course live on YouTube. You are a testament to consistency and evolution 🐐

[Raul Valenzuela @ravalenz]

Parents to kids are like soil to seeds 🌱🌳

[Raul Valenzuela @ravalenz]

Made reels in 2022? Put my last tweets into action👇🏽
𝟏) Find your 3-4 most viewed reels
𝟐) Compare their non-follower reach %
𝟑) Build on the reel with the highest %

How to build on content → u can think about it in 2 buckets:
🪣topic/theme/narrative
🪣format/visual/creative

[Raul Valenzuela @ravalenz]

Another example of a winning #instagram reel with high non-follower reach %. This reel from Q3 (Jul-Sep) got a non-follower reach of 88%.
• 👀 viewed by 13,800 people
• ❤️ 436 likes
• 📁 86 saves

[Raul Valenzuela @ravalenz]

Winning reels VS meh reels. These #instagram reels went live between July and September. The best ones have a non-follower reach of 90% or more.

Our winning reels rack up 10 to 15X more views than our average.

[Raul Valenzuela @ravalenz]

@binghott Back to nailing the basics

[Raul Valenzuela @ravalenz]

@tclarkmedia Knowing when to retire top-funnel blog posts that have been revamped/updated over time more than 2-3 times.

[Raul Valenzuela @ravalenz]

Reels are effective for reaching new audiences on Instagram.
To learn which themes/formats are reaching new audiences the most, track the reel’s "non-follower reach." Then you can build on the winning reels to turn new viewers into followers.

[Raul Valenzuela @ravalenz]

After analyzing 70+ Instagram reels this year, there is a pattern I’ve seen in all winning reels 👉🏽 the best ones have a non-follower reach of 90% or higher. Where to find this metric? Just tap on the reel’s insights. It’s the blue portion of the donut chart.

[Raul Valenzuela @ravalenz]

If the non-follower reach is 90% or higher, that reel crushed it. Instagram’s algorithm recommended the reel to a lot of people who don’t follow you. They saw it on their explore page.The best part is that IG can continue showing it for 2-3 weeks.

[Raul Valenzuela @ravalenz]

This is related to empowering your team to be an extension of your decision-making.

[Raul Valenzuela @ravalenz]

@eliweisss Lack of sound judgement or too rigid guidelines for team to decide at their discretion

[Raul Valenzuela @ravalenz]

@eliweisss Lack of sound judgement or too rigid guidelines for team to decide at their discretion

[Raul Valenzuela @ravalenz]

📨 Subject line of the day. Courtesy of @seedhealth

[Raul Valenzuela @ravalenz]

Feature headline on Wired mag 📨
Target is going all in on #BFCM

[Raul Valenzuela @ravalenz]

Some takeaways from Q3:
→ September was our weakest month.
→ Our content reach is growing in the 18-24yr demographic.
→ Follower growth came from smaller audiences in Europe 🇬🇧 🇩🇪 & Asia 🇮🇳 (Our US + CAD audience is 55%) Are you seeing these trends in your #instagraminsights ?

[Raul Valenzuela @ravalenz]

I dive deep into #instagramanalytics
Currently reviewing quarterly performance for Q3. What apps/tools do fellow #contentmarketers use for instagram insights?

[Raul Valenzuela @ravalenz]

The repeat/redo function on excel (google sheets) is too good! Just hit F4 to repeat your last action. Useful for marking highlights in my analysis.
➡️ formatting cells, paste especial, deleting rows, and more. #contentstrategist #socialmediainsights