Raveendar Allaparthi

Founder: Virtukart & Kweka AI
Software Consultant | AI for Indian businesses
25+ years building SaaS | Hot takes on AI, scaling, and smart decisions

[Raveendar Allaparthi @raveendar]

I've spent 25 years building software.

Enterprise systems. Complex architectures. Projects worth crores.

But the most broken thing I kept seeing had nothing to do with technology.

🧵 Why I walked away from that world and built @virtukart instead:

[Raveendar Allaparthi @raveendar]

If you run an automotive dealership, FMCG distribution, real estate, or financial services business in India -

And your team is still running on spreadsheets and WhatsApp groups -

I'd love to show you what we've built.

30 minutes. Live demo. No pitch deck.

👉 https://t.co/ezfatUqZNq

[Raveendar Allaparthi @raveendar]

I've spent 25 years building software.

Enterprise systems. Complex architectures. Projects worth crores.

But the most broken thing I kept seeing had nothing to do with technology.

🧵 Why I walked away from that world and built @virtukart instead:

[Raveendar Allaparthi @raveendar]

The best moment so far?

A client's field team of 22 people - who had resisted every software rollout for 3 years - started using Virtukart on day 1.

No training session. No resistance.

No "we'll try it next month."

Because it was on WhatsApp. That's the whole bet.

Build for where people already are, not where you wish they were.

[Raveendar Allaparthi @raveendar]

The most common reason dealer portals fail:

They were built for the manufacturer's convenience, not the dealer's behavior.

A portal nobody uses is not a portal.

It is an expensive reminder that adoption matters more than features.

[Raveendar Allaparthi @raveendar]

A dealer calling your sales rep for an account statement is not a minor inconvenience.

It is a signal that your systems are making your most expensive people do your cheapest work.

Fix the system.

Not the people.

[Raveendar Allaparthi @raveendar]

If you run a dealer network and you want to see what this looks like in practice - reply or DM.

And if you know a manufacturer who is still losing selling time to avoidable dealer calls - share tweet 1.

Building in public. More to come.

[Raveendar Allaparthi @raveendar]

The second thing that happens: your sales team gets their time back.

Not dramatically, not all at once. But 20 minutes here, 45 minutes there, across a 10-person team, every single day.

Over a month that is 100 hours.

100 hours that were spent answering avoidable calls. Now available for selling.

[Raveendar Allaparthi @raveendar]

This is exactly what we built with Connect by Virtukart.

Dealer self-service on WhatsApp.
Automated order booking.
Proactive delivery updates.
Real-time outstanding visibility.
Sales team activity tracking.

All running on the channel your dealers already use every day.

[Raveendar Allaparthi @raveendar]

When you put dealer self-service on WhatsApp, something interesting happens.

Adoption is instant. Not 60%. Not 80%. Essentially 100%.

Because the "adoption" is just a dealer sending a WhatsApp message instead of making a phone call.

That is a behavior switch they will make themselves. No training needed.

[Raveendar Allaparthi @raveendar]

There is one channel every dealer will use without being trained, incentivized, or reminded.

WhatsApp.

Not because it is the "best" tool for the job. Because it is already open. Already trusted. Already the place they do everything else.

Meet dealers where they are. Do not make them come to you.

[Raveendar Allaparthi @raveendar]

How manufacturers lose hours daily to avoidable dealer calls?

[Raveendar Allaparthi @raveendar]

But here is why they do call:

Because there is no self-serve option they will actually use.

Dealer portals exist. Nobody uses them. The login gets forgotten. The portal gets ignored. The phone call happens anyway.

The problem is not that dealers are lazy. The problem is that the alternatives are worse than calling.

[Raveendar Allaparthi @raveendar]

What are dealers actually calling about?
- "What is my current outstanding balance?"
- "Can you send me my account statement?"
- "Did my last payment get posted?"
- "Where is my order?"
- "Can you confirm the delivery date?"

None of these should require a phone call in 2026.

[Raveendar Allaparthi @raveendar]

The average dealer query takes 4 minutes of a sales rep's time.

That sounds fine. 4 minutes is nothing.

But a manufacturer with 100 dealers and a 10-person sales team is fielding hundreds of these every week.

Run the numbers and the "nothing" adds up to a full-time job.

[Raveendar Allaparthi @raveendar]

Indian manufacturers are losing 100+ hours of selling time every month to one thing:

Dealers calling sales reps for information that should be self-serve.

Here is how it happens, what it costs, and what the fix looks like 🧵