Sequoia just called the end of an entire go-to-market era and most SaaS companies won’t realize what hit them for 18 months.
Product-led growth was built on one assumption: humans would try the software. The entire playbook since 2010 optimized for human discovery. Beautiful landing pages. Frictionless free trials. Viral invite loops. Slack, Dropbox, Zoom, Calendly. $200B+ in market cap created by winning the user’s first 5 minutes.
None of that matters if an agent is picking the software.
Claude doesn’t care about your hero image. It can’t be impressed by your Dribbble awards. It’s reading documentation, parsing user reviews, checking API reliability, and matching features to use case. All the surface-level polish that convinced lazy humans to click “sign up” becomes irrelevant.
The new PLG funnel isn’t landing page → free trial → activation → conversion.
It’s agent query → documentation scan → feature match → recommendation.
Which means the new moat looks completely different. You don’t need the best onboarding. You need the best documentation. You don’t need viral loops. You need structured data that agents can parse. You don’t need a beautiful UI for the first session. You need an API that an agent can actually call.
The companies that won PLG hired designers and growth hackers. The companies that win agent-led growth will hire technical writers and developer relations engineers.
And here’s the part nobody’s pricing in yet: agents don’t have loyalty. They don’t have switching costs. They’ll recommend Supabase today and something better tomorrow if the documentation is cleaner or the pricing is more transparent. The stickiness that made PLG so powerful, the network effects and learned behavior, doesn’t transfer.
Sequoia is telling you the entire distribution layer is being rewritten. The question is whether your product is optimized for human attention or machine parsing. Most are built for the wrong audience.
A nice video made by @Sam_Witteveen, an external developer with early access to the long context capabilities of Gemini 1.5 Pro, sharing some of the things this model can do. 🎉
https://t.co/7XknGqQU61
Bravo to @SAP and CEO @ChrstnKlein, who, since he took the reins in April 2020 (a tumultuous time, to say the least), has been unwavering in his determination to forge aggressively into a #cloud-first future.
*NEW* in #CloudWars https://t.co/EyEZ5M6rnb
While rains have receded in some parts of #Bengaluru, many areas still remain inundated. Together with our colleagues, we packed 24,000 meals today for those affected by #bengalururains with the support of @RiseIndia2030. Please stay safe, everyone!
@saplabsindia
Curious to know what’s new around #SAPBTP this month? Check out this new crisp video series to hear from our experts about the latest platform updates
👉 https://t.co/7LbInvduGO
Written summary + more info around the April highlights in this blog: https://t.co/fvzUbJmSmx
Proud, humbled and grateful as @SAPIndia was announced the APJ Market Unit of the Year 2021. Huge congrats to the entire team on this well deserved recognition, in a tough year! A big thank you to our customers for their trust and partners for their incredible support! @SAP
@BSNL_KTK@BsnlC Waiting for refund of security deposit for more than 2 years for landline number 080-23562217. Landline disconnection request was raised in March 2019 and processed.
With the blessings of Muruga, our rendition of #SubramanyaBhujangam is now released on our YouTube channel.
https://t.co/S2L7X8cAsN
We dedicate this to the memory of our beloved mother Late Smt Meenakshi who chanted this everyday. Muruganakku Arohara!
India's Covaxin getting developed for usage in Canada and USA. Recognized as one of the safest and most effective Covid19 Vaccines.
https://t.co/SagvYkLu99