Starting off Week 2 2024 on X with a few reflections from the past year:
-> In startup land, fail faster and fail early on in the experiments
-> Keep experimenting, don't loose hope
https://t.co/ieKWpuj6A7
9☕️ So the question I increasingly think green buyers should ask isn't:
What does this coffee cost?
It is
What does this coffee cost landed, what can change that number, and is the cup good enough to justify those risks?
That is a very different procurement discipline 🤔
1☕️ Coffee prices can fall while buying coffee gets more expensive
That’s one of the stranger dynamics of 2026
For green coffee buyers, FOB price is becoming an increasingly incomplete measure of what a coffee actually costs
8☕️ The second-order effect matters too!
Higher energy and shipping costs don't just affect today's container
They raise fertilizer, processing and input costs, eventually appearing in the price of future harvests
Today's logistics shock becomes tomorrow's coffee-price shock
TECH STOCKS IN OVERNIGHT TRADING:
1. Robinhood, $HOOD: -17%
2. AppLovin, $APP: -17%
3. Palantir, $PLTR: -10%
4. Tesla, $TSLA: -10%
5. Nvidia, $NVDA: -10%
6. Broadcom, $AVGO: -10%
7. AMD, $AMD: -9%
8. Meta, $META: -8%
9. Amazon, $AMZN: -6%
10. Alphabet, $GOOGL: -6%
US stocks have now erased over $13 TRILLION of market cap since February 19th.
The Nasdaq 100 and S&P 500 are now set to open in bear market territory.
Buckle up.