Renee Ayer

Working on ethical guidelines for Artificial Intelligence, 5G and more. Doing hi-tech comms since the hot, new modem speed was 2400 baud. Fascinating stuff!

[Renee Ayer @rayerink]

A10. The fact that more people are now doing more things virtually can only mean more opportunities to use #AI in #communications . Technology to the rescue! #DigiBotChat

[Interprose @interprosepr]

A10. #AI is already entrenching itself in our industry. From greater personalization in #email campaigns to virtual assistants to interface with current or potential customers, the intersection of AI and these communications disciplines is only going to deepen. #DigiBlogChat

[Renee Ayer @rayerink]

Good idea, @TrippBraden AIaS (AI as a Service)

[Tripp Braden @TrippBraden]

A8 I think the cost today is prohibitive for many smaller organizations and writers. #ArtificialIntelligence as service will provide more resources to writers who learn how to leverage its capabilities #digiblogchat

[Renee Ayer @rayerink]

A7 - Good copywriters should *not* be worried. Think of #AI like a transcription service or a translation program. Some come out better than others but they always need your real, multi-dimensional, fully-functional and learned brain to make the material work. #DigiBlogChat

[Carol Stephen @Carol_Stephen]

Q7. Why should copywriters be worried about being replaced by AI? #digiblogchat

[Renee Ayer @rayerink]

Wait, Yes! I told you she'd kill this. Is it unfair that @interprosepr focuses on #hightech #communications ? #DigiBlogChat

[Interprose @interprosepr]

A6. Yes, it can and is. Ever used a headline analyzer to check the quality of your headlines? You’re tapping into #AI. Using deep #datasets and pattern matching, they can help with attention-grabbing headlines, copy readability, and grammatical errors. #DigiBlogChat

[Renee Ayer @rayerink]

I cannot say or do anything but love this #DigiBlogChat

[YC Williams @MistressPrime]

@RandazzoKirsti @Carol_Stephen Yes, absolutely, but I'm also often baffled as to why so many companies, still, don't invest in their IT departments. #digiblogchat

[Renee Ayer @rayerink]

Anything and everything that would otherwise be tedious and painstaking and (probably) boring to do without #AI . Get #AI trained on a job and let it get smart and bring you the fascinating stuff! A5 #DigiBlogChat

[Carol Stephen @Carol_Stephen]

Q5. What aspects of day-to-day marketing operations can AI be applied to? #digiblogchat

[Renee Ayer @rayerink]

Correct - Pay attention and keep an open mind to the possibilities. It isn't always easy but change is the only constant! #DigiBlogChat

[Sherry Holub - Wizard of Web @jvmediadesign]

A1. Adapt or die and all that. Whether we all like it or not, things are moving in that direction. If you're not paying attention now, you'll be quickly left in the dark ages. #digiblogchat

[Renee Ayer @rayerink]

A3 - #Marketers and other #communications professionals should want to use tools that can help us conduct our work as efficiently as possible, tools that can support our work. AI is just a tool; We are the real brains using #AI . #DontFearTheAI #DigiBlogChat

[Carol Stephen @Carol_Stephen]

Q3. Why should marketers care about AI? #digiblogchat

[Renee Ayer @rayerink]

#DigiBlogChat A2

[Renee Ayer @rayerink]

#AI has a place in #marketing #PR #marcom #socialmedia as much as it does in any other industry, as it can help us create, be informed, and tell the stories of our clients. #AI on!

[Carol Stephen @Carol_Stephen]

Q2. Does Artificial Intelligence (AI) even have a place in marketing? If so, where? #digiblogchat

[Interprose @interprosepr]

A1. You interact with #AI on a daily basis but may not realize it. #Algorithms are everywhere in #marketing, #PR, #SocialMedia, #advertising, and #copywriting. Look at @Facebook. You can dictate some preferences but its algorithm controls your newsfeed. AI is key. #DigiBlogChat

[Renee Ayer @rayerink]

@LazBlazter Humble? Wild..free-for-all...brains running amok..for sure!

[Renee Ayer @rayerink]

Joining today's #DigiBlogChat on #AI in PR to watch my colleague Melissa D. kill it. Coming in from the far 'burbs of Chicago. Hola all!

[Renee Ayer @rayerink]

@TrippBraden @JohnWLewis The desire to meet face-to-face and the unique benefits of that experience will never go away.

[Renee Ayer @rayerink]

@VivianLKelly Handling these highly emotional things in a virtual work environment is challenging. I was with Interprose when 9-11 happened and I just really wanted to see a human. Of course, now we're locked in with them! #digiblogchat

[Renee Ayer @rayerink]

@koehlerdesigns @TrippBraden @JohnWLewis but that discomfort shouldn't be viewed as a 'bad' thing if you're working on growing and learning; it can be exhilarating

[Renee Ayer @rayerink]

@jvmediadesign @LazBlazter Interprose has done a really wide range of things..sent everyone a step counter and done walking competitions, individual and in virtual teams; done competitive quizzes with coffee cards as gifts; virtual happy hours, just getting everyone together on a Zoom video chat.

[Renee Ayer @rayerink]

@AdventureGlass @VivianLKelly I never thought I would be a good #wfh candidate, but I find bills to be So Motivating!

[Renee Ayer @rayerink]

@JohnWLewis we need an 'lol' button

[Renee Ayer @rayerink]

A6 - such an important point, @TrippBraden to determine and play to each person's strengths! It might be a bit more challenging to suss these out virtually, but each person's gifts will rise up over time.

[Tripp Braden @TrippBraden]

A6 Determine their strengths, figure out what needs to be done and who would be the best person to do it. Support people during their growth into their responsibilities #DigiBlogChat