Raz Ben Ari (mindjames)

Working on @Donoclip | YouTube Partner | Previously @StreamElements @Playstream_GG | I tweet about music, livestreaming and PC gaming.

[Raz Ben Ari (mindjames) @razbenari]

@CharliePryor @nuttylmao Sponsorship offers vary between creators based on reach, category, etc. Even if your assessment has been overall negative, the ecosystem is not better off with 1 less key player trying its darndest to find ways to monetize smaller streams. As it turns out, that's a challenge.

[Raz Ben Ari (mindjames) @razbenari]

@acorlei @nuttylmao As in, getting the right sales people to be able to reach the top brands and secure significant ad budgets. It's a multi-tier challenge - working with brands, working with streamers, choosing the right streamers in the first place. Achieving good ROI on a campaign is not easy.

[Raz Ben Ari (mindjames) @razbenari]

@acorlei @nuttylmao There's sponsors for the masses and then there's sponsors for the big dogs. Back in the day I remember several Hollywood movie sponsorships, AAA game releases, you name it. Most of that went to folks with at least 300 viewers.
Keep in mind getting those deals is a difficulty too.

[Raz Ben Ari (mindjames) @razbenari]

@nuttylmao You could say monetizing the tools would be a good fallback once they give up on the campaigns angle, but then the answer is that the numbers probably just don't work. It's very difficult when your biggest competitor is still totally free and has already been acquired.

[Raz Ben Ari (mindjames) @razbenari]

@nuttylmao Because it wouldn't support the business they were trying to create. Since ~2021 the company hardcore focused on sponsorship deals. The idea is: bring in customers with tool suite, then monetize through the campaigns. If the tools are less attractive, you hurt the top of funnel.

[Raz Ben Ari (mindjames) @razbenari]

@TrishF43247290 @historyrock_ "Mature" in the context of any form of art usually just means the opposite of cliche or low-hanging. Once you've covered enough ground as an artist (and grown as a person) you can start to really be thoughtful with your music, whether it be through harmony, song structure, etc.

[Raz Ben Ari (mindjames) @razbenari]

@day9tv Gruntz!

[Raz Ben Ari (mindjames) @razbenari]

@ZergGirrl Competition. It may be true that SC2 grew in viewership during that time, but that alone may not have been enough to compete for the time slot. I don't think it's hard to imagine more popular games than SC2. Heck, they're listed in the picture.

[Raz Ben Ari (mindjames) @razbenari]

@MapuTV @StarCraft @Blizzard_Ent @EWC_EN Esports is still pretty much a niche inside gaming, I'm not sure EWC could meaningfully move the needle on how many people know about StarCraft.

Besides, I'm not sure the hardcore esports fans would react well to their beloved franchise receiving a completely different entry...

[Raz Ben Ari (mindjames) @razbenari]

@ReemSherman זה טיפה משונה להסתכל על בנאדם שמחרבן על הרצפה כל יום בבית הלבן ולשבח אותו על החלקים שהוא לא הספיק להכתים

[Raz Ben Ari (mindjames) @razbenari]

@fogturtle6 @dev1yer What in your eyes is the negative consequence of the slippery slope you've assumed here?
And what's so magical about the max. gifting option that existed before?
What if we had less gifting options? Would that be better, by extension of your argument?

[Raz Ben Ari (mindjames) @razbenari]

@CallMeTasteless About as accurate a statement as anything said on that show I guess

[Raz Ben Ari (mindjames) @razbenari]

@zachbussey It's possible that the economics work out sans Valorant. Twitch bears the cost of the auto-gifted subs, and the whole subtember event is ROI-positive (quarterly horizon) due to the spike in subscriptions, and subsequent continuations.
Then Valo deal is the cream on top. Could be.

[Raz Ben Ari (mindjames) @razbenari]

@zachbussey The distinction is utterly meaningless (paying for the name vs. for the subs), but then again - the community response is nonsensical in the first place.
Players don't realize how lucky they are to have a dev that's spending that much on promotion.
Some games would kill for that.

[Raz Ben Ari (mindjames) @razbenari]

@michaelmina_lab Your mistake is thinking pushback from an anti-scientific, anti-intellectual standpoint is valuable.

It's one thing to have the cautious side and the experimental side duke it out, but if the two sides can't even agree on reality, the whole thing is just a waste of oxygen.

[Raz Ben Ari (mindjames) @razbenari]

@F4s7TXZOweVxwIc @ReemSherman ודאי. שיבוא ויציג את הבזבוז.
בינתיים הוא סתם סוגר לאלתר משרדים ורשויות שיש לו איתם בעיה עקרונית/אידיאולוגית.
חלקם כאלו שנוסדו *בהצבעה בקונגרס* - ולכן גם צווי המניעה הרבים.

[Raz Ben Ari (mindjames) @razbenari]

@zachbussey Okay, and what does the revenue graph look like?

[Raz Ben Ari (mindjames) @razbenari]

@zachbussey When Twitch talks about doing a YouTube-style rewind, they're talking about rebuilding much of the underlying video tech, so that they may have scrubbing/seeking capabilities as snappy as YouTube.

Kick made a cool and useful UI change, but that's it.
https://t.co/FSlUiUMWIS

[Raz Ben Ari (mindjames) @razbenari]

@zachbussey Good for Kick, but it's not really on par with YouTube - which I'm guessing is why Twitch haven't done this.

Like Twitch, you still can't "rewind" to the last 5 seconds before Live. You have to jump back a whole 30 seconds - the equivalent of visiting the Twitch VOD.