RainBarrel

Quality location-based audiences for your next digital advertising campaign | Available in Canada & The USA

[RainBarrel @rbarrel_]

We’ve partnered with Hotspex to launch #EthoSense, a segmentation solution that analyzes value-based drivers that influence consumer behaviour.

All 80 segments are available in #TheTradeDesk, #DV360, #StackAdapt and #SamsungAds.

Read the full release: https://t.co/vjqqq5N61s

[RainBarrel @rbarrel_]

Catch us at @CES this week with @knowertech!
So far we've heard from some great speakers, including Evan Spiegel, CEO of @Snapchat, Julia Boorstin from @CNBC and Michael Kassan from @MediaLink.

#CES #CES2024 #technology

[RainBarrel @rbarrel_]

We had a great time attending #ProgrammaticIO earlier this week. There’s a ton of interesting conversation on the rise around the importance of first-party data and how #cookiedeprecation will impact the future of addressability.

#firstpartydata #thirdpartydata

[RainBarrel @rbarrel_]

We follow a strict policy on #sensitivedata. We believe areas like places of worship, military bases, family planning and addiction centres shouldn’t be targeted the same way as other public areas — which is why RainBarrel doesn't keep any data from these sensitive locations.

[RainBarrel @rbarrel_]

New tutorial up on our website! Check out our walkthrough on navigating a CSV template with your RainBarrel audiences.

https://t.co/eIDKQdfTpH https://t.co/qgJN6z7Sk8

[RainBarrel @rbarrel_]

Collision 2023 did not disappoint! 🤟
We had a rad time sharing about everything we’ve been working on, and teasing some of the cool things going on at RainBarrel. A big thank you to everyone who stopped by our booth at #collisionconf to chat!

#collision #collision2023

[RainBarrel @rbarrel_]

🚨 New video alert!
You can check out our latest demo video on how to create custom audiences, live under the resources page on our website.

https://t.co/LJ6CgIc7ia https://t.co/Z9imFOJZZh

[RainBarrel @rbarrel_]

See what American audiences are trending now on the RainBarrel app and expand your campaign reach.

https://t.co/OQj5L3jnmO

#locationdata #advertisingaudiences #USadvertising

[RainBarrel @rbarrel_]

RainBarrel audiences are now available in the US. Browse our public audiences, or build a customized, highly-filtered audience for your next campaign — just the good stuff.

https://t.co/pnSgpHnYfP

#locationdata #advertisingaudiences #USadvertising

[RainBarrel @rbarrel_]

We had a great time at the housewarming for our Know Company office in Toronto last Thursday. A huge shoutout to our clients, partners and fellow Know company teams who came out to celebrate!

[RainBarrel @rbarrel_]

We had a great time sponsoring last week’s Digital Day event, and hearing unique perspectives from the panellists on the future of digital media.

Huge shoutout to the team at the @AdClubToronto for putting this on!

#DigitalDay2023 #adclub #toronto #advertising #digital

[RainBarrel @rbarrel_]

Know Big Deal was the perfect combination of adventure, competition, and bonding with our fellow Know Company teams at @_DandelionInc, @LoKnowCA and @WeAreIKPN. Three days in Banff, rad vibes and good views? What a retreat! 🏔

#KnowBigDeal #Companyculture #workretreat

[RainBarrel @rbarrel_]

RainBarrel is an official sponsor for the @AdClubToronto Digital Day Event! Be sure to grab your tickets at the link below!

https://t.co/TsUdSj74LO

[RainBarrel @rbarrel_]

It's been almost a year since Google first announced the deprecation of third-party cookies. With cookies on track to sunset at the beginning of 2024, here are a few things to consider while you prepare.

https://t.co/zgeUs8OGiA

#dataprivacy #contextualtargeting

[RainBarrel @rbarrel_]

There are perks to using RainBarrel as an advertiser or agency. Access our audience graphs to tap into exceptional campaign performance by targeting potential and recurring customers, or gain a competitive edge by exporting detailed audience reports to share with your clients.

[Nowhere Podcast @nowhere_pod]

The team at @rbarrel_ thinks location data shouldn't be treated equally in #adtech. Should data at sensitive locations like places of worship be collected the same way at a mall?

Listen to @travried and @jon_neufeld talk about #DataPrivacy here: https://t.co/p7Wy8WjS51

[RainBarrel @rbarrel_]

Be sure to catch us on Tecterra's @nowhere_pod for an in-depth discussion on all things data privacy and geospatial tech - it's an episode you don't want to miss.

https://t.co/rFNHvtEjf0

#adtech #data #digitaladvertising #locationdata #technology

[Nowhere Podcast @nowhere_pod]

@travried talks about how digital advertising is changing and how @rbarrel_ is unique by utilizing location data to group people with similar attributes (and they only use data given with explicit consent). Listen here: https://t.co/Ri6jWXAS7v

[RainBarrel @rbarrel_]

Our Managing Director recently sat down with @nowhere_pod hosted by @TECTERRA's own @jon_neufeld.

Tune into the full episode for their discussion on geospatial tech and the future of #dataprivacy: https://t.co/rFNHvtEjf0

#adtech #digitaladvertising #locationdata #technology

[RainBarrel @rbarrel_]

A big thanks to all our staff, partners, and clients for your hard work, support and trust in us over the last year! We look forward to the exciting new things we’ll do in 2023!

See the full review on our LinkedIn:
https://t.co/bunD7hgPSx