I build AI systems that run Australian businesses. Not chatbots. Not hype. Real workflows that cut admin, find leads, and do the work nobody has time for.
Based in Wangaratta. Working with SMEs across AU and NZ.
Founder of RD Creative Studio.
While small business argues about chatbots, the paddock got its own AI.
A photo of the pasture now does what the lab took two weeks to do.
The bottleneck was never the test. It was the fortnight.
What would you check weekly if it were free?
97% of orgs using AI have taken a financial hit.
Waiting doesn't avoid the losses. It means nobody's counting them.
A machine said we had two years of records. We had five months. Calm voice. Wrong number.
AI isn't special. Ask it for the receipt.
67% of small businesses say they can't use AI. No in-house expertise.
Nobody has spray rig expertise either. You have three questions before money moves.
AI is a tool you interview, not a subject you study.
Stalled on expertise? Stalled on a myth.
Pulled the ledger on what our AI cost us.
14 conversations nobody watched burned $388. Half of everything we've ever paid.
Median session: 3 cents. The AI didn't get expensive. It got loose.
Check your usage page. One number will embarrass you.
My agent used to read 630,000 characters of company memory to answer one question. This morning: 1,100. One five-hundredth of the load. Full version still saves to a file. Errors arrive untouched. Nobody reads a novel to answer a sentence. Neither should a machine.
Asked my agent why its wiki was slow. "Two years of data," it said. Confident. Wrong.
Checked. Five and a half months. Real cause: code rescanning 144,566 messages.
Not lying. Just an assumption in the calm voice it uses for facts.
Confidence isn't evidence.
My agent read 41 industry articles this week. Three lines reached the person who needed them.
The other 38 repeated last week. The agent keeps last week's version, so it knows the difference.
Few can tell you which three changed.
Wangaratta goes quiet at five. Shopfronts lock up. My systems clock on.
Crons fire after knock-off. Drafts get written. Failures get logged by whatever caused them. Sessions cost cents.
Agents gave me my evenings back, not more screen time.
@artistxeature Any of them mate, if the system that changed produced it. Best to worst: a diff, a screenshot, a log. A diff shows exactly what changed. A screenshot shows the state now. A log only records what someone said happened.
My AI agent had a bad week. Every safety system I'd built became the failure. The watchdogs needed watchdogs.
Studied how the best-run agents operate. Deleted ten systems. Kept one rule:
Done means a receipt, not a report.
No proof, no done.
@agshinrajabov Exactly. The proof has to come from the thing that changed, not the agent's own transcript. Screenshot, row, log line. The system is the witness.
@TheCanadienEh Fair. The API nod isn't the receipt, it's the queue's promise. The receipt is reading back the end state: the row exists, the message actually sent, the file changed on disk. Accepted and done are two different words for a reason.
Training someone new costs me half my output and three deadlines this month. An empty chair in year three costs every job I turn away. The slowest pair of hands on the job is the cheapest thing you own.
The shed has a new machine. The ute has the old routine. A year on, the tool runs one report a month and the whiteboard still runs the business. Systems don't fail. Adoption does. Who in your crew never logged in?
Experienced in sport, club administration or a similar operational role? We would like to hear from you.
The SS&A Ovens & Murray Football Netball League is seeking an organised, proactive and community-minded person to coordinate the Albury Wodonga Junior Football League.
This part-time, fixed-term role runs from February to October 2027, working three days per week with agreed evening and weekend commitments.
Read the full position description via the following link - https://t.co/lq7IuVrJWU
Applications close: 5.00 pm AEDT, Monday 23 November 2026.
Every quote has a second half. The first gets written, priced, sent. The second gets left in the folder because ringing back feels like begging. The job was never lost. It was left. A follow-up isn't chasing. It's finishing the job you started.
The best tradie in town lost the job before he quoted. Not on price. In the gap between the ring and the reply. The work was never the problem. The gap was. Every system I build starts there now. What fills the gap in yours?
Best plumber on the range lost $18k because two rivals rang back in ten minutes and he took hours. Now a message goes out the second a call lands: "I'll ring you within the hour." Same hands, same work. He just stopped losing races he couldn't see.