★ Mark Osborne ★

AdAge "Marketing Technology Trailblazer" • #Marketing #MarTech for Brands and Publishers • Media Effectiveness Analytics @Kantar • Opinions are mine

[★ Mark Osborne ★ @re_mark_able]

https://t.co/QmdMA4Xpc0 https://t.co/PUoUWv9Jq1

[★ Mark Osborne ★ @re_mark_able]

Join us to learn more about how Health and Retail are stimulating long-term Brand Growth! https://t.co/HI4lER2lBy

[★ Mark Osborne ★ @re_mark_able]

What do you call an Alligator in a vest?
...
...
...
An Investigator! https://t.co/4r53jskWRj

[★ Mark Osborne ★ @re_mark_able]

https://t.co/FymPEolghB

[★ Mark Osborne ★ @re_mark_able]

https://t.co/U4fCEnHbhE

[★ Mark Osborne ★ @re_mark_able]

https://t.co/H19nV6Xvyb

[★ Mark Osborne ★ @re_mark_able]

https://t.co/PQppfNJJMk

[★ Mark Osborne ★ @re_mark_able]

Thanks so much for having me - I enjoyed the conversation! https://t.co/DPedIU6YRR

[★ Mark Osborne ★ @re_mark_able]

The COVID-19 lockdowns accelerated key trends in the B2B buying landscape by 10 years in 10 months - are you getting left behind? #b2b #customerjourney https://t.co/KFu7i6gJV9

[★ Mark Osborne ★ @re_mark_able]

We all know different people learn different ways, (auditory, visual, kinesthetic) - if you aren't using multi-media experiences to connect with all your buyers, especially Tier 1 in your Ideal Customer Profile, maybe now is the time! #b2bmarketing #GTM https://t.co/FN9IPmxGGa

[★ Mark Osborne ★ @re_mark_able]

I'll be presenting with the team for our upcoming webinar! #mmm
#analytics #media https://t.co/4xQc07RHOm

[★ Mark Osborne ★ @re_mark_able]

How are you using Data and Tech to facilitate your #ContentMarketing Strategy? Check out these 5 great tips on how to avoid common mistakes! #b2bmarketing https://t.co/rUW6gKoovi

[★ Mark Osborne ★ @re_mark_able]

Interesting discussion on Conversion Rate Optimization... https://t.co/pn2hEFi00U

[★ Mark Osborne ★ @re_mark_able]

Interesting discussion on the topic of turning disappointed customers into raving fans... https://t.co/UHcFXozJHj

[★ Mark Osborne ★ @re_mark_able]

Technology is NOT Strategy! "Only 27.4% of B2B firms say their martech stack is fully integrated ...down from 39.6% in 2022. And 23.2% now say they have a selection of disparate platforms that aren’t connected, compared to 9.9% in 2022." #b2bmarketing https://t.co/vBLUwB4fle

[★ Mark Osborne ★ @re_mark_able]

Another interesting discussion on storytelling for B2B brands #b2b #storytelling https://t.co/ZELhFXksTE

[★ Mark Osborne ★ @re_mark_able]

Interesting conversation around creating good content! https://t.co/xwtmBiJ3AX

[★ Mark Osborne ★ @re_mark_able]

I recently participated in the Virtual Roundtable: ‘Leveraging a Data-Driven Strategy to Accelerate Your Go-To-Market (#gtm ) Success’, hosted by @GDS & @zoominfo

It was an intriguing discussion with some sophisticated marketers about how they are: 
1)…https://t.co/lm2A2UDgp4

[★ Mark Osborne ★ @re_mark_able]

Insights on what makes a good Superbowl ad! #KantarLoud https://t.co/r6mgRz0dIx

[★ Mark Osborne ★ @re_mark_able]

An interesting test for the new Twitter - will brands change Social strategies? Kantar has a Webinar on Superbowl ad effectiveness. Kantar blends Media Exposure, Search+Social Signal, and Brand Equity impacts to calculate the true ROI of Superbowl ads: https://t.co/7arazjgK7Y