Reach3Insights

Through the power of conversational insights, we’re making market research cool again. Reach3 is a Rival Group company.

[Reach3Insights @Reach3Insights]

@TonyKhan what do you/AEW do for market research with the sickos and potential sickos? I think we could do some cool research together and we have people on the team that watch @AEWonTV every single week. Fresh research approach + product knowledge = top insights!

[Reach3Insights @Reach3Insights]

@itracks Happy Thanksgiving iTracks!

[Reach3Insights @Reach3Insights]

Watch us go up! In case you missed the news, Reach3 Insights moved up once again in this year's Greenbook Research Industry Trends (GRIT) Top 50 — reaching a new high of #4 in the full service research category.

Thanks to all our clients for trusting us https://t.co/tjXgymOetN

[Reach3Insights @Reach3Insights]

Excited to share the stage with McCormick's Lydia Perez Poole at the upcoming @QuirksMR Event in New York.

Click here to learn more: https://t.co/IHW2o2hs2M

[Reach3Insights @Reach3Insights]

Marketers and researchers have been talking about the need to reach “unheard voices" for years now, and yet they return to the same old methods.

Maybe it's time for a change? https://t.co/hj8d7H56PX

#mrx #insights

[Reach3Insights @Reach3Insights]

To deliver the best possible experience both inside and outside of the physical pharmacy, retail pharmacy brands must intimately get to know their customers.

Our very own Dara St. Louis explains why: https://t.co/aucujHipnw

#retail #insights #mrx

[Reach3Insights @Reach3Insights]

Experiential Marketing 2.0 is here!

Watch our webinar w/ Coca-Cola to learn what's driving the growth of brand activations and a new approach to predicting the success of these initiatives: https://t.co/HDAEfCmLvs #mrx #insights

[Reach3Insights @Reach3Insights]

To measure their resonance with Gen Zs, many brands rely on trackers that provide a score and/or ranking.

But these trackers often fail to capture context to make them truly actionable.

Here's why: https://t.co/HdeOyWJEsT #GenZ #insights

[Reach3Insights @Reach3Insights]

Brand experiences have the power to engage consumers.

Looking to get more out of your experiential marketing initiatives?

Check out our webinar this week featuring Coca-Cola: https://t.co/HDAEfCmLvs

#mrx #insights

[Reach3Insights @Reach3Insights]

Ahead of #EarthDay, we recently used @rivaltechco to engage 1,261 consumers to understand how attitudes and perceptions on #sustainability are changing.

Check out our key findings here: https://t.co/s5DbUEfd7N

#mrx #NewMR

[Reach3Insights @Reach3Insights]

Sustainability is important to consumers, but just how important? 🤔

Using conversational research, we recently engaged hundreds of consumers (many of them Gen Zs) to understand nuances on expectations.

Sign up to get our research: https://t.co/BgzuxlP2XO #mrx #insights

[Reach3Insights @Reach3Insights]

Super Bowl is the biggest (and most expensive) advertising day of the year. But as our latest research study with The Keller Advisory Group shows, brand experiences outperformed traditional advertising this year.

Read more: https://t.co/MQHmjYBgwK

#mrx #mrxpros

[Reach3Insights @Reach3Insights]

It's #NationalBeerDay, but Gen Z and Millennial legal drinking age consumers might be celebrating a little differently. Learn how they are rethinking their relationship with alcohol in an industry changing reconsideration of when, why, and what they drink: https://t.co/gGS4JyMfle

[Reach3Insights @Reach3Insights]

For more insights, read the full blog by Reach3's Leigh Admirand, Fad or Future: Early insights on what people think about the AI Revolution: https://t.co/lFpjejk1YT

[Reach3Insights @Reach3Insights]

A majority (60%) of consumers says #ChatGPT will impact society in ways we don’t yet understand. Check out our recent ChatGPT study in @marketingdive: https://t.co/SEwUmETiib #mrx #newmr

[Reach3Insights @Reach3Insights]

To learn how your brand can leverage experiences as a unique and impactful way to engage with target consumers, check out the full report: https://t.co/fbOfhbgYy7

[Reach3Insights @Reach3Insights]

69% of shoppers say they prefer experiences over traditional advertising, according to our report with The Keller Advisory Group. Chips Ahoy is one brand investing in experiences. Read more in @Digiday

#mrx #insights #experientialmarketing

[Digiday @Digiday]

Chips Ahoy is all but waving bon voyage to its linear television advertising budget. As the Mondelēz-owned brand looks to better target Gen Z consumers over the last 2 years, ad spend has shifted almost entirely away from TV spend to social and digital. https://t.co/OKzXTIA81w

[Reach3Insights @Reach3Insights]

As the #BuyNowPayLater landscape becomes more crowded (👋 @Apple), understanding the key drivers of consumer preference for BNPL is critical to identifying relevant points of differentiation.

Uncover what your brand needs to know about BNPL consumers: https://t.co/GpJyow3IH8

[Matt Kleinschmit @mattkleinschmit]

Interested in modernizing your online Insight Community? Join me and my colleague Jennifer Reid Tuesday, March 28th at 1:30CT at Quirk's Media event in Chicago. We'll be sharing how leading brands across industries are moving to mobile chat-based, convers…https://t.co/ZcBU1dkQYx

[Reach3Insights @Reach3Insights]

Who are InfluenXials?

They happen to be the group that is the most engaged with brand experiences & the segment that many marketers most covet.

Ed Keller dives into this key segment & new insights that he uncovered with our R3 team: https://t.co/O5GhuzYpVU @MediaVillageCom