Readefined

Prize-winning next gen audience engagement platform. On a mission to give quality an unfair advantage. All hands on deck with @Readocracy 🚀

[Collab Fund @collabfund]

Better > more.

"Over the last year, the Guardian cut its weekly output by one-third after it detected that no one was reading a huge chunk of the journalism ...The subsequent change in volume led to traffic growth."

https://t.co/Xy5SwfKtsp

[Readefined @Readefined_com]

Well would you look at that.
“Publishers including the Guardian, News UK’s The Times of London and Le Monde have trimmed the number of articles they publish, leading to growth in audience traffic, higher dwell times, more subscribers.”

👉Quality over quantity👈

Via @Digiday

[Mario 🟢 @1upm]

“Vegetables” are a hard sell when
- industry biz model defined by candy
- no nutrition labels
- no standards / regulations around getting you to eat (candy) 24/365
- zero consequences to *only* eating candy, or rewards for eating tons of veggies

[Readefined @Readefined_com]

If we've been a little quiet, it's because we've been heads down with our big vision. Excited to finally share it, as it becomes reality: an evolution of Readefined, for the people.

Follow @Readocracy as we kick things into gear, tackling the attention economy and the internet.

[Readocracy 🟢 @Readocracy]

"You are what you read."

[Readocracy 🟢 @Readocracy]

Let's make this decade different. Our 7 Guiding Principles for a healthier internet:

1. Access is a privilege that is earned, not guaranteed. This applies to us, our clients, and our community. It is defined by a simple question: are you being constructive and well-intentioned?

[Mario 🟢 @1upm]

Click Bubble is bursting. ⚠️
Great analysis.

+ if want even more examples/evidence:
https://t.co/rYCkTbSdlg

https://t.co/zLOgAK4cQV

[Marie Solis @msolis14]

At Newsweek my salary was based on how many people clicked my stories each month, and I was ranked against my coworkers on a Google sheet that autofilled every day. Any quality reporting my coworkers and I did was in spite of these conditions: https://t.co/RHXimDETVS

[Hanaa Rifaey @hanaarifaey]

Build your community, reward readers, fight trolls. Come learn how to do this with @Readefined_com today at 1:15 in the Midway, 3rdfl, leftmost corner #ONA19 #ONA19Product https://t.co/edk4vlQEc4

[Readefined @Readefined_com]

🔥🚀 What if being well-informed and helpful defined the internet? Find out at our demo 👇 #ONA19

[Hanaa Rifaey @hanaarifaey]

DEMOS DEMOS DEMOS! @globeandmail @FourKitchens @Readefined_com have created new and improved tools to engage + grow your audience! Come check them out today in the Midway at 1:15. 3rdfl, leftmost corner. #ONA19 #ONA19Product https://t.co/edk4vm8f3C

[samantha tomaszewski @samanthajtom]

Q: What metrics besides page views do you think we should look at? 📈

@slynnsnyder: Loyal users, paid subscribers. Take a look at location/demographics — where is your most engaged audience coming from and who are you missing?

@1upm: "Quality over quantity."

#ONA19MW #ONA19

[Hanaa Rifaey @hanaarifaey]

Overwhelmed by all the buzz around "engagement?" Join us at 1:30 in the #ONA19 Midway for a practical panel to clarify the subject + give you tangible strategies and best practices. Speaking: @adamjshapiro , @slynsnyder, @1upm. Moderated by @PennyRiordan1 https://t.co/6ntBG7IXgs

[Readefined @Readefined_com]

And we’re all setup for #ONA19!
We have stickers, unique demos, and stereotypically Canadian maple cookies and candies for you in the Midway 🤓🇨🇦🍪🍁

Excited to reconnect with this amazing community, and to be here as one of the selected Midway startups. 🚀

[ProPublica @propublica]

New: We’ve learned a lot about how to make large-scale collaborations around datasets work, and today we’re giving away all of our secrets.https://t.co/yWjOnCG0OQ

[Nicholas Diakopoulos @ndiakopoulos]

"rather than focusing on increasing short-term user engagement, European quality news media try to use news personalization to increase long-term audience loyalty" https://t.co/MIiXZZTjH4

[Aron Pilhofer (now here @pilhofer.bsky.social) @pilhofer]

The Guardian cut its weekly story production by *one third*... and traffic went up, said @KathViner. This is amazing on many many levels, and something we should all be paying attention to. Less is sometimes more.

[mrefvaldy @andrewhaeg]

@noahchestnut @WapoEngineering @VoxProduct @wearehearken @coralproject @Chorus @groundsource @fundjournalism @automattic @decorrespondent @dennikN Also @1upm is cooking up some very cool stuff with @Readefined_com & @Readocracy. Building tools to segment out quality attention & reward readers for their attention and engagement. While I'm on a roll, @EducationNC's Reach platform is on it too

[Readefined @Readefined_com]

Ditto! 🙌

[Miguel Ángel Dobrich @migueldobrich]

We are really excited to meet the #ONA19 Midway participants.

And for us is a joy to share this experience with the Start-ups & teams that we already know: @Hindsight_Sol (#CUNYproud @hershpatel91), @Readefined_com (go Canada, @1upm!) and @wearehearken (hola @JenniferBrandel).

[Readefined @Readefined_com]

🚀❤️👏

[The Sprawl @sprawlcalgary]

So this is encouraging: In the last two days, 15 people (and counting!) have signed up as Sprawl members.

Thank you!!

If you're looking to do a little post-election good, please consider it. Indie journalism will be crucial in the years ahead. https://t.co/JztvpwvXj5 #abvote

[Mario 🟢 @1upm]

Let the tiered deflation continue. The web's attention economy was a massive bubble. Old guard is rearranging the deck chairs on their Titanic.

So fitting after my Click Bubble update at #IJF19:
https://t.co/XOq658M1iP
#internet

💥

[Readefined @Readefined_com]

Some #InternationalWomensDay #facts ✊💪