Reading With RIK

Join the monthly subscription kit that turns children into life-long readers. Click the link for more information. 👇

[Ashley R. Cummings @ashleyrcummings]

Marketers & Creators: This is a big deal.

CEO TikTok’s, Shou Zi Chew, is officially in DC and is slated to testify before the House Energy and Commerce Committee on Thursday.

If you’ve been on TT today, you’ve probably seen Chew appeal to TikTok users for support.

[Ashley R. Cummings @ashleyrcummings]

My most liked tweet. The message is true. 👇

[Reading With RIK @readingwithrik]

Co-founder featured in @wearesubkit

https://t.co/ncSkIy0oZv

[Reading With RIK @readingwithrik]

https://t.co/slf0DGUCce

[Reading With RIK @readingwithrik]

Great books to read with your kids for Women's History Month. 👇

[Reading With RIK @readingwithrik]

https://t.co/EsXXK9Bl4V

[Reading With RIK @readingwithrik]

Looking for the best reading programs for kids? 👇

[Reading With RIK @readingwithrik]

One of the best ways to get kids reading is to let them pick books on topics they love.

[Reading With RIK @readingwithrik]

Just posted a photo https://t.co/4TWZzJQCOG

[Reading With RIK @readingwithrik]

👇👇👇

[Ashley R. Cummings @ashleyrcummings]

I've spent 13 years working in content marketing for large companies with multiple million-dollar budgets. 💰

So, when my family decided to start a small (and awesome) DTC business with zero marketing dollars, it was quite a transition and a hefty challenge.

We don't have a big budget to toss around. We don't have much time for trial and error. And we don't have the bandwidth and expertise of a full-fledged marketing and ad team.

But, here's what we do have...

1. 📚 An incredible product.

Our founder has been a children's librarian for 20+ years. She created Reading With RIK as a unique solution to some of the biggest problems children in her library and reading camps were experiencing—getting interested in the story, reading comprehension, and falling in love with reading.

Reading With RIK leverages novelty seeking through story-related prizes that kids open as they progress through the book. Each prize also contains a think piece to help with comprehension. Basically, it's a party in a box that helps kids love reading, and it's awesome.

The product is based on years of action research and has already helped hundreds of kids become avid readers. If you've tried it, you love it. End of story.

2. 🤩 User-generated content galore.

My Baby Boomer parents were ahead of their time when it came to capturing content. Throughout developing and fine-tuning this product, they collected images, review videos, and written reviews from kids, parents, and grandparents raving about Reading With RIK. This is helping us with social content now.

3. 👯 Consistency.

We won't win marketing overnight with expensive paid ads (although that would be totally amazing).

But, we will win with audience research, well-researched content and SEO strategy, and consistent content production.

4. 🎨 Creativity, industry expertise, and data.

Luckily, our small team includes a copywriter, designer, creative director/video ad producer. This makes it a lot easier to create assets that slap.

Our primary founder knows everything about children's literature, improving reading skills, and children's education. This helps with product development and content creation.

We also have a literal PhD rocket scientist on the team. If he can figure out how to make rocket fuel (or whatever 🤷🏻‍♀️), he can figure out SEO, marketing data, attribution, etc.

🌈 We have a loooooooooong way to go and some capital to raise, but as a marketer, it's very fun to strip down to the bare bones, focus our efforts (because we have to), and rely on the goodness of our product as we grow.

If you've started a scrappy business, I'd love your insight, thoughts, expertise, advice, etc.

And please repost/share this. Let's bring some organic exposure to Reading With RIK (linked below)👇.

#business #marketing #contentmarketing #seo #team

[Ashley R. Cummings @ashleyrcummings]

I've spent 13 years working in content marketing for large companies with multiple million-dollar budgets. 💰

So, when my family decided to start a small (and awesome) DTC business with zero marketing dollars, it was quite a transition and a hefty challenge.

We don't have a big budget to toss around. We don't have much time for trial and error. And we don't have the bandwidth and expertise of a full-fledged marketing and ad team.

But, here's what we do have...

1. 📚 An incredible product.

Our founder has been a children's librarian for 20+ years. She created Reading With RIK as a unique solution to some of the biggest problems children in her library and reading camps were experiencing—getting interested in the story, reading comprehension, and falling in love with reading.

Reading With RIK leverages novelty seeking through story-related prizes that kids open as they progress through the book. Each prize also contains a think piece to help with comprehension. Basically, it's a party in a box that helps kids love reading, and it's awesome.

The product is based on years of action research and has already helped hundreds of kids become avid readers. If you've tried it, you love it. End of story.

2. 🤩 User-generated content galore.

My Baby Boomer parents were ahead of their time when it came to capturing content. Throughout developing and fine-tuning this product, they collected images, review videos, and written reviews from kids, parents, and grandparents raving about Reading With RIK. This is helping us with social content now.

3. 👯 Consistency.

We won't win marketing overnight with expensive paid ads (although that would be totally amazing).

But, we will win with audience research, well-researched content and SEO strategy, and consistent content production.

4. 🎨 Creativity, industry expertise, and data.

Luckily, our small team includes a copywriter, designer, creative director/video ad producer. This makes it a lot easier to create assets that slap.

Our primary founder knows everything about children's literature, improving reading skills, and children's education. This helps with product development and content creation.

We also have a literal PhD rocket scientist on the team. If he can figure out how to make rocket fuel (or whatever 🤷🏻‍♀️), he can figure out SEO, marketing data, attribution, etc.

🌈 We have a loooooooooong way to go and some capital to raise, but as a marketer, it's very fun to strip down to the bare bones, focus our efforts (because we have to), and rely on the goodness of our product as we grow.

If you've started a scrappy business, I'd love your insight, thoughts, expertise, advice, etc.

And please repost/share this. Let's bring some organic exposure to Reading With RIK (linked below)👇.

#business #marketing #contentmarketing #seo #team

[Reading With RIK @readingwithrik]

https://t.co/gM0P5Bdwzo

[Reading With RIK @readingwithrik]

Happy National Read Across America and Dr. Seuss's Birthday.

Here are some activities you can do with your class or family.

[PressReader @PressReader]

As the role of libraries in communities evolves, so too does the function of librarians. Here’s how library leadership is adapting in an era of digital transformation and changing consumer expectations.

https://t.co/kuj6yAX3H3

[Reading With RIK @readingwithrik]

Happy Read Across America Day!!!

[Ashley R. Cummings @ashleyrcummings]

Love this video on how Angela Joy and Janelle Washington use visual storytelling. Choosing Brave is a MUST read for families.

https://t.co/e9hQh9IHNU

[Ashley R. Cummings @ashleyrcummings]

Want to celebrate with me?

The fam DTC biz got its first 3 subscriptions! @readingwithrik

Feeling good about this little win.

[Reading With RIK @readingwithrik]

Start kids early on reading. Reading aloud to kids is a great way to get them to love reading. #bookstagram #kidsbooks #reading #readingwithrik https://t.co/3f58fXABwl

[Reading With RIK @readingwithrik]

You don’t have to take our word for it!

[Daniel Kenitz @danielkenitz]

Reading is the multi-vitamin of the mind.

Did you take yours today?

🧵Here are the proven mental power and health benefits to reading more:

[Reading With RIK @readingwithrik]

Happy National Read Aloud Day!