readytomelt

MELT looks at the A&M component in the balance sheet of Indian brands, focusing on outcomes.
#ReadyToMELT #ZeeMELT
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[readytomelt @readytomelt]

Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023.

Read more: https://t.co/7M12xxr9PC

Submissions for SMARTIES 2024 are open till 24 July 2024.

[WION @WIONews]

This week on Melt:

Unravel the future of creativity and the advertising agency business with @FCBGroupIndia's Dheeraj Sinha (@dheeraj_sinha) as your guide, in a chat with @Suvenk.

Sat 1130am IST & Sun 1030am IST on @WIONews, https://t.co/Esmo2SD41P & https://t.co/cMajeNyQ1u.

[WION @WIONews]

This week on Melt:
From life in a monastery to the world of advertising, including creating a safe space for neurodivergents, tune in for insights from Merlee Cruz-Jayme (@mjayme) with @Suvenk.

This Sat 1130am IST & Sun 1030am IST on @WIONews & https://t.co/Esmo2SCwch.

[WION @WIONews]

This week on #Melt:

What's driving the growing acceptance of Artificial Intelligence in market research? Answers and insights from @IpsosInIndia's Amit Adarkar (@AmitAd) in a conversation with @Suvenk.

Sat 1130am IST and Sun 1030am IST only on @WIONews & https://t.co/ypSCy6HOlN.

[readytomelt @readytomelt]

This week on Melt:

What's driving the growing acceptance of Artificial Intelligence in market research? Answers and insights from @IpsosInIndia's Amit Adarkar (@AmitAd) in a conversation with @Suvenk.

Sat 1130am IST and Sun 1030am IST only on @WIONews & https://t.co/0E90Sen2li.

[WION @WIONews]

This week on #Melt:

Meet the big winners and watch the best of Indian marketing creativity, courtesy the 2024 Kyoorius Creative Awards #KCA24 (@Kyoorius)

Hosted by @pamelabhutoria

Sat 11.30 am IST and Sun 10.30 am IST on WION, https://t.co/Esmo2SCwch & https://t.co/cMajeNyibW

[WION @WIONews]

This week on Melt:

Tay Guan Hin (Creative Chairman, @BBDOWorldwide South Asia) on his book, "Collide" and how to embrace conflict to boost creativity, in a conversation with @Suvenk.

This Sat at 1130am IST and Sun at 1030am IST only on @WIONews and https://t.co/cMajeNyibW.

[readytomelt @readytomelt]

This week on Melt:

Tay Guan Hin (Creative Chairman, @BBDOWorldwide South Asia) on his book, "Collide" and how to embrace conflict to boost creativity, in a conversation with @Suvenk.

This Sat at 1130am IST and Sun at 1030am IST only on @WIONews and https://t.co/OWLmMX85hv.

[readytomelt @readytomelt]

This week on Melt:

Can marketers co-exist with AI?

Find out from @MMAglobal's Moneka Khurana @monekakh, @InMobi's Devika Sharma @Devika2012 and @KotakBankLtd's Rohit Bhasin in converastion with @Suvenk.

Sat 1130am IST and Sun 1030am IST on @WIONews & https://t.co/OWLmMX7xrX.

[WION @WIONews]

This week on Melt:

Data-driven marketing, celebrity endorsers, the IPL, ESG, and more. @GreenplyPlywood's Yatnesh Pandey shares strategies to build a national plywood brand in a chat with @Suvenk.

Sat 1130am IST & Sun 1030am IST on @WIONews & https://t.co/Esmo2SCwch

#Melt

[WION @WIONews]

Margins, Procurement, Projects, Retainers, Pricing, Talent, and more. Learn how agencies can make premium money with @TalentedAgency's Gautam Reghunath (@gautxm) in a chat with @Suvenk.

Sat 1130am IST & Sun 1030am IST on @WIONews & https://t.co/cMajeNyibW.

[readytomelt @readytomelt]

This week on Melt:

Margins, Procurement, Projects, Retainers, Pricing, Talent, and more. Learn how agencies can make premium money with @TalentedAgency's Gautam Reghunath (@gautxm) in a chat with @Suvenk.

Sat 1130am IST & Sun 1030am IST on @WIONews & https://t.co/OWLmMX7xrX.

[readytomelt @readytomelt]

This week on Melt:

Data-driven marketing, celebrity endorsers, the IPL, ESG, and much, much more. @GreenplyPlywood's Yatnesh Pandey shares strategies to build a national plywood brand in a chat with @Suvenk.

Sat 1130am IST & Sun 1030am IST on @WIONews & https://t.co/fYm9ECx5uI.

[WION @WIONews]

This week on Melt:

@ProcterGamble's @ArielIndia continues to ask you to #ShareTheLoad. P&G's Mukta Maheshwari & @BBDOINDIA's Josy Paul traces its impact in a chat with @Suvenk.

Tune in this Sat at 1130am IST & Sun 1030am IST on @WIONews & https://t.co/Esmo2SD41P.

[readytomelt @readytomelt]

This week on Melt:

@ProcterGamble's @ArielIndia continues to ask you to #ShareTheLoad. P&G's Mukta Maheshwari & @BBDOINDIA's Josy Paul trace the journey and its impact in a chat with @Suvenk.

Tune in this Sat at 1130am IST & Sun 1030am IST on @WIONews & https://t.co/0E90Sen2li.

[readytomelt @readytomelt]

This week on Melt:

The how and why of TVS Motor's "Miss.Represent" campaign on gender representation feat. @tvsmotorcompany's Aniruddha Haldar @FCBKinnect's Ashish Tambe, in a chat with @Suvenk.

Tune in this Sat 1130am & Sun 1030am on @WIONews and https://t.co/0E90Sen2li.

[readytomelt @readytomelt]

This week on Melt:

Analyse the business of sports in India with GroupM ESP's Vinit Karnik (@GroupMIndia), in a chat with @Suvenk. @VinitKarnik also shares strategies to maximise your sports investments.

This Sat 1130am IST & Sun 1030am IST on @WIONews & https://t.co/0E90Sen2li.

[WION @WIONews]

This week on Melt:
Analyse @Dream11's boundary-breaking marketing brilliance with @DreamSportsHQ & @Dream11's Vikrant Mudaliar + @tiltbrandagency's Shriram Iyer in a conversation with @Suvenk.

Tune in Sat 1130am IST & Sun 1030am IST only on @WIONews & https://t.co/Esmo2SCwch.

[readytomelt @readytomelt]

This week on Melt:

Analyse @Dream11's boundary-breaking marketing brilliance with @DreamSportsHQ & @Dream11's Vikrant Mudaliar + @tiltbrandagency's Shriram Iyer in a conversation with @Suvenk.

Tune in Sat 1130am IST & Sun 1030am IST only on @WIONews & https://t.co/0E90Sen2li.

[WION @WIONews]

This week on Melt:

Rama Bijapurkar (@rama_bijapurkar) returns to talk "jugaad", monster consumers, consumer centricity and the 'dharma' of successful business, in a conversation with @Suvenk

Tune in Sat at 1130AM IST & Sun at 1030AM IST on WION and https://t.co/Esmo2SCwch.