๐คฏ omg Collabs
. Marketing supervillain, Kim Kardashian, served us an omg collab this AM by including White Lotus breakout stars in her skims campaign
. Come up with one to give users a reason to stop scrolling and think โomgโ
. How to be โomgโ? Move quick. Coinbase x Alix Earle
๐ Retention > Acquisition
. Focus on retention- RETENTION DRIVES ACQUISITION !
. Create a loop: happy users bring more happy users
. Encourage community building on your product - give users the tools and incentive to want to invite their friends
The episode of The Kardashians where they went to the met gala and after a long day Kim was eating on the ground and she put down the pizza to put on a different dress and take the golden globes picsโฆ that was a Harvard lecture in itself
One of my fave tips for the start of the week:
When filling out your calendar, pull up your vision board in another tab. Use as a visual and fill in any free time blocks with activities/action steps that will get you closer to those goals.