Brooklin Nash

taking a break. connect with me on LinkedIn or email me your current favorite recipe.

[Brooklin Nash @realBrookNash]

Good content starts with good conversations.

But how do you go from "interesting interview" to "fantastic content"?

Answer: with a rock solid brief.

This is the template we use for every article, ebook, case study, and guide we create here at Beam.

[Brooklin Nash @realBrookNash]

🫠

[Brooklin Nash @realBrookNash]

So I've been writing more bad lines.

[Brooklin Nash @realBrookNash]

“per my last email” = fuck you

“apologies for the delay” = fuck me

“cc’ing for visibility” = you’re fucked

“checking in in this” = i’m fucked

“let’s revisit in Q4” = fuck this

“i’m not sure that’s aligned” = fuck that

“respectfully yours” = fuck all y’all

[Brooklin Nash @realBrookNash]

See you over on LinkedIn, for all its mess.

[Brooklin Nash @realBrookNash]

I’m gonna take a break.

I gotta figure out what resistance looks like as an American expat business owner, but shouting on the platform owned by the dude ain’t it.

Neither is pretending nothing’s going on as I post my freelancer advice and stupid memes to get a slice of the ad revenue.

Not for me, not for my kids, not for my community.

Here’s to more one:one conversations.

We’re all just walking each other home.

✌️

[Brooklin Nash @realBrookNash]

Between this and the oft-republished “bad hair day Musk” photo, I think someone at The New York Times is being intentionally petty with the photos they’re choosing.

I’m so here for it.

[Brooklin Nash @realBrookNash]

“I expect you will eventually find someone who is enough of a fool, or enough of a coward, to file your motion. But it was never going to be me.”

No matter what the next four years look like, that line is making it into the history books.

[Brooklin Nash @realBrookNash]

Panel interviews

[Brooklin Nash @realBrookNash]

It was when my uncle, the most educated person in my family, said birthright citizenship is “crazy” and “no other country allows it” that I realized we were really and truly effed.

[Brooklin Nash @realBrookNash]

I'm just here to celebrate this brilliantly funny line from Morning Brew:

"The Kendrick-Drake beef for people whose favorite book is 'Sapiens' just got juicier."

[Brooklin Nash @realBrookNash]

One person in this room is acting their age.

[Brooklin Nash @realBrookNash]

@kplikethebird He says “bridging the 2,000 year gap.”

I say “dumbing down beautiful prose.”

[Brooklin Nash @realBrookNash]

Thanks, I hate it.

[Brooklin Nash @realBrookNash]

Busy people working hard all over town, yes, but why did we never stop to ask what kind of sausage he’s making?

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

I asked a bunch of B2B copy experts to share their advice for content writers and copywriters in 2025 — here’s what they said: ⬇️

https://t.co/6TOWWPcYHo

(Thanks to @realBrookNash, @jackiebarrie, @hellojohnpaul, @Giles_Edwards, @inkandcopy + more.✨)

[Brooklin Nash @realBrookNash]

Beach trip. My oldest in her element.

[Brooklin Nash @realBrookNash]

Freelance marketing like “can I count my Super Bowl snacks as a business expense?”

[Brooklin Nash @realBrookNash]

The problem isn't gated content.

The problem is confusing product-led with product-obsessed—then putting the product-obsessed stuff behind a gate when it's all veneer and no value.

Which content play do you think would work better?

||| Option A:

You create an "ROI Guide" based on some internal conversations and customer stories. There's a spattering of metrics, but it's mostly qualitative thoughts, usually with a list of "essential" features designed to point to [Acme Inc] as the right solution.

You gate it. The CTA is "Want to hear more? Book a demo today!"

||| Option B:

You create an "ROI Guide" based on your own platform data—what customers are getting out of it—along with team and customer interviews. You give guidance on how to get the highest return in this product category: questions to ask vendors, stakeholders to involve, crawl-walk-run.

You ungate it.

The CTA is "We have a custom calculator so you can plug in your numbers to determine your own benchmarks and potential ROI. Check it out here."

You gate the calculator.

(Or the product sheet, or the checklist, or the benchmark data, or...)

P.S. In Option B, you also have an interactive demo, so that's CTA option numero dos.

[Brooklin Nash @realBrookNash]

Nicholas Kristof pulling zero punches:

“By my calculations, Elon Musk probably has a net worth greater than that of the poorest billion people on Earth.

Just since Donald Trump’s election, Musk’s personal net worth has grown by far more than the entire annual budget of U.S.A.I.D., which in any case accounts for less than 1 percent of the federal budget.

It’s callous for gleeful billionaires like Musk and President Trump to cut children off from medicine, but, as President John F. Kennedy pointed out when he proposed the creation of the agency in 1961, it’s also myopic.

Cutting aid, Kennedy noted, “would be disastrous and, in the long run, more expensive.” He added: “Our own security would be endangered and our prosperity imperiled.”

Perhaps that’s why Russia has praisedTrump’s move.

In contrast with Kennedy, the Trump administration braids together cruelty, ignorance and shortsightedness, and that combination seems particularly evident in its assault on American humanitarian assistance.”

[Brooklin Nash @realBrookNash]

“$420 Billion”

It’s hard to put big numbers in context, like Elon Musk’s net worth.

Let’s try:

Say you won $10M. You’d be rich, right?

$10M to him is like $230 to newly-minted-millionaire you.