RHMarketingCo

At The Really Helpful Marketing Company, we have a simple purpose – to help you deliver results-driven marketing strategy, branding, design and communications.

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Not sure when this SanPellegrino effort was produced, but if I was Mr Kipling, I’d be exceedingly annoyed.

Happy Halloween folks.

#halloween #advertising #sanpellegrino #mrkipling

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In the bloated world of advertising, there’s no room for subjectivity. It's not about what we personally like; it's about what works for the audience. It’s about what THEY like. So, key thing to remember when assessing creative ideas? It's not about you! https://t.co/UpdjXh299Q

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Da da da da daaaa, we’re all loving it. 

Revealing the recipe for brand recall: mnemonics, marketing, and McDonald's

In our blog, we explore how to master the mnemonic. 

Find out here: https://t.co/BIeAgXs68R

#Advertising #Mnemonic #Marketing #McDonalds

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Brand slogans can be likeable or memorable, but crafting one is a delicate blend of science and art. Finding the sweet spot is crucial for success. Learn more here: https://t.co/Tr2ZBomz7C

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When showcasing your product, it's important to understand the difference between a proposition and a value proposition. Take a typical Swiss Army Knife; the single-minded proposition might be: “With a Swiss Army Knife, you’re leaving nothing to chance.” https://t.co/z7prOirAeL

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What’s the most overlooked aspect of #marketing, you ask? Consistency! Regularly showing up is the key to winning trust and achieving long-term success. Yes, it's a marathon, not a sprint. Ready to lace up? Want to know the secret of marketing in 4 steps? https://t.co/12vozeCI3e

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The author challenges readers to consider if they are risk takers or rule followers in business. Taking risks can lead to great rewards, even though playing safe may seem easier. Innovators like Henry Ford dared to think differently and changed the world. https://t.co/BHHvTi4GFP

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In a crowded marketplace, a clear and focused message is essential. Craft a compelling Single-Minded Proposition (SMP) to capture attention, create intrigue, and drive action. Learn more: https://t.co/z7prOirAeL

#SingleMindedProposition #BrandMessaging #Branding

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Playing it safe isn't an option in competitive markets. Brands that blend in risk fading into insignificance, while those that stand out can unlock their potential for success. Be bold, take risks & dare to be different. Don't be afraid to shake things up. https://t.co/BHHvTi4GFP

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The main factor in customers buying your product or service is the value proposition. Check out our latest blog post to learn how to create compelling reasons, emotional connections, and benefits that resonate with your target audience. https://t.co/z7prOirAeL #ValueProposition

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Standing out in a competitive environment is crucial. Differentiate your #brand by embracing creativity and unique thinking. For example, #ComparetheMarket stands out with its small mammalian brand ambassadors speaking with Russian accents. https://t.co/kaFXZuHWqG #Marketing

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Professional services firms often struggle to convey their unique value to clients. Brand positioning is crucial in this sector. A resilient brand identity can enhance your reputation and attract ideal clients. Learn more at: https://t.co/LoE9bBswVu #Branding #Marketing

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When was the last time your advertising shook things up? Our new blog explores iconic campaigns that disrupted the norm and achieved success. Learn how to create ads that captivate your audience and make them listen. Read our blog https://t.co/X3tvRUgnUG

#advertising #marketing

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In a world filled with marketing noise, your brand can stand out with a single-minded proposition. Learn how to capture your audience's attention and leave a lasting impression in a noisy marketplace. https://t.co/z7prOirAeL #MarketingStrategy #Proposition

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Looking to establish a unique brand identity for your professional services firm? Learn how to define a unique value proposition, promote specialisations, emphasise personalised service, utilise technology and innovation, and more. Check it out here: https://t.co/LoE9bBswVu

[RHMarketingCo @really_helpful]

Standing out in a competitive environment is crucial. Differentiate your #brand by embracing creativity and unique thinking. For example, #ComparetheMarket stands out with its small mammalian brand ambassadors speaking with Russian accents. https://t.co/BHHvTi4GFP #Marketing

[RHMarketingCo @really_helpful]

#proposition and #valueproposition are often used interchangeably, but they have distinct purposes in #marketing comms. Learn how to craft a compelling single-minded proposition that captures attention and a value proposition that convinces customers. https://t.co/z7prOirAeL

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Is your #advertising too safe? Safe is comfortable, but it's also forgettable. Safe is camouflage. And camouflage is the exact opposite of what advertising should be trying to achieve. Find out what you need to do to make your advertising stand out. https://t.co/X3tvRUgnUG

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In our recent blog, we explore how professional service firms struggle to differentiate themselves due to common perceptions and stereotypes, hindering their brand identity. Break free from the mould to make your brand stand out in a crowded market. https://t.co/LoE9bBswVu

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Is your #advertising vanilla? Vanilla is OK, nice even. But ‘nice’ is not really how we want our advertising to be described. ‘Nice’ is comfortable. Read our latest blog to find out why a really good ad should be the opposite of ‘comfortable’. https://t.co/X3tvRUgnUG