Shaun Lucas, his murderer, is 22 years old. In high school, at the height of Ferguson, he ran a conservative troll account. 6 months into being a police officer, he killed an unarmed black man. This can't be reformed.
A net profit deal vs royalty deal makes all the difference.
Recoupment is the key. In a royalty deal, you're recouping at the royalty rate so it's going to be damn near impossible to recoup.
When it's net profit, the company gets their money back then you share the profit.
"You have to understand. Most of these people are not ready to be unplugged.
And many of them are so inured, so hopelessly dependent on the system, that they will do anything to protect it." - Morpheus, The Matrix