Gary Reblin

Vice President of Product Innovation @USPS

[VaLaxRecruits @VaLaxRecruits]

Here is the current #VaLaxRecruits list of 2019 Virginia commits - sorted alphabetically by school commited to. Sitting at 83 total from all over the state. Wide diversity in schools, conferences, locations etc... with @VMI_Lacrosse @CNULacrosse and @UMW_Lax snagging the most.

[U.S. Postal Service @USPS]

“As promised at last year’s NPF, Informed Delivery is available in virtually every community in America." #USPS PMG Megan Brennan #2017NPF

[U.S. Postal Service @USPS]

Ready for a full day of #2017NPF! Excited to make #InformedConnections with the mailing industry. @postalforum

[U.S. Postal Service @USPS]

"USPS has a history of innovating to adapt to market & technology changes." - @reblingc VP Product Innovation, #USPS #2017NPF #innovation

[U.S. Postal Service @USPS]

"Direct Mail outperforms digital channels by 600%. DM spending totaled approx 47 billion in 2016" - VP Product Innovation @reblingc #2017NPF

[Gary Reblin @reblingc]

Thanks> Great chat today #powerofprecision

[Gary Reblin @reblingc]

A8 Find out for yourself - Sign-up for this service here https://t.co/vCcC8ziOQJ #powerofprecision

[Gary Reblin @reblingc]

A8 Informed Delivery puts more eyes on mail than ever before. This service has benefits for both customers and marketers. #powerofprecision

[Gary Reblin @reblingc]

A8 Informed Delivery lets marketers link to a website >drive online shopping>allow consumers to shop before mail arrives #powerofprecision

[Gary Reblin @reblingc]

A7 Color enhances what a customer sees - sender can show what customer is doing for community or... Builds brand loyalty. #powerofprecision

[Gary Reblin @reblingc]

A7 often companies charge for hard copy statements & don't realize the difference in open rate & engagement - huge value #powerofprecision

[Gary Reblin @reblingc]

A7 A 1st-class mail bill or statement is still opened 96% of the time & the end customer spends 2-3 minutes reviewing #powerofprecision

[Gary Reblin @reblingc]

A7 I believe companies will adapt & learn that there are real differences between digital, mobile & hard copy mail. #powerofprecision

[Gary Reblin @reblingc]

@PrintMediaCentr @BillBorrelle @USPS Absolutely, digital should enhance value but key is tactile nature #powerofprecision

[Gary Reblin @reblingc]

A6 USPS and the industry are adapting to make mail more engaging, better targeted and easier to use. #powerofprecision

[Gary Reblin @reblingc]

A6 Take a look at what happens when Paper and Pixels converge. https://t.co/3qt5OXujP3
#powerofprecision

[Gary Reblin @reblingc]

A6 Adv'ing is fast changing based on how people live their lives.USPS Informed Delivery gives USPS a digital footprint
#powerofprecision

[Gary Reblin @reblingc]

A6 With more streaming, bots, email blocking, direct mail is a reliable way to reach the end customer w/ your message. #powerofprecision

[Gary Reblin @reblingc]

A5 W/ increased data/analytics, @USPS can quickly diagnose/resolve network problems before they cause system failure #powerofprecision

[Gary Reblin @reblingc]

A5 Predictive analytics now allow us to act quicker which means more consistent reliable service for the end customer. #powerofprecision