Red Abbott

I think a lot about how independent schools can intelligently use digital platforms to tell their stories.

[Red Abbott @red_abbott]

Hey @Finalsite family - hear this! SEO firms that throw a massive free audit at you are just trying to terrify you into working with them. Search success for schools requires pinpointing targets intelligently, not carpet-bombing. #SEOforSchools

[Red Abbott @red_abbott]

Hey #schoolmarketing nerds, next time someone asks "Why aren't we #1 in Google for..." pull this up. Search success for schools is complicated. Thanks to @NNgroup for the insights. @Finalsite @FinalsiteUK

[Red Abbott @red_abbott]

Sad to see a great client move on to a new job but love to hear this from him to @crkreg: "It was great working with you...you and your team made me look awesome! By the way, we filled up in PreK 3! NO SEATS REMAINING! WE DID IT!!!!" @Finalsite #SEOforSchools #PPCforSchools

[Red Abbott @red_abbott]

Excited to join up with @cobisorg for a webinar for international schools on April 3rd - How to Optimise Your School’s Digital Footprint to Recruit, Retain and Engage https://t.co/7tiG86xFnf @finalsite

[Red Abbott @red_abbott]

Join me at 2PM EDT for a @finalsite webinar about Online Reviews for schools. BONUS: find out how many Shamrock Shakes I had this year. https://t.co/AM0cBtXOJL

[Red Abbott @red_abbott]

Maybe you aren't impressed that a @Finalsite Advantage (strategic school marketing consulting) client said "This program has been amazing for [my school] & for me personally. I look forward to the all the fabulous things that are in our marketing future!" For you, here's a gif:

[Red Abbott @red_abbott]

(Read the whole thing: https://t.co/T9SEOlLGwi)

[Red Abbott @red_abbott]

Nice: "In today’s digital age, a school’s website is its new front porch. How many school leaders would let the entrance to their school be redesigned without being deeply involved? Not many." - Alex Brosowsky, HoS @TheQuakerSchool

[Red Abbott @red_abbott]

Think search ads are only for "desperate" schools? "More than one-quarter of people (26%) click on a paid search ad *because* it mentions a brand they are familiar with." (h/t @clutch_co) HOT TAKE: Online ads do not "cheapen" a brand. https://t.co/5JE7ZmnmGJ

[Red Abbott @red_abbott]

@ceshove @TMcDonough1973 Are we still talking...metaphorically?

[Red Abbott @red_abbott]

<rant>When you've hit it off with someone and are arranging your first date, do you ask that person detailed questions or do you save that for the actual date? This *required* question on a school inquiry form adds more work at a point that needs less! Eh, @TMcDonough1973?</rant>

[Red Abbott @red_abbott]

@TMcDonough1973 The man knows how to act in a chair.

[Red Abbott @red_abbott]

@HasanAlMasri @googleanalytics Thanks @HasanAlMasri!

[Red Abbott @red_abbott]

@NancyinLux1 @FinalsiteUK @ISLuxembourg Thanks @NancyinLux1!

[Red Abbott @red_abbott]

Ignore online reviews at your peril!!!

[Finalsite @Finalsite]

#ICYMI: Episode 10 of Tips and Clicks with @red_abbott and @anthonytata is out now. Learn about the importance of #onlinereviews for schools in the podcast. Listen here: https://t.co/WMUY75c1xq #FinalsiteFM

[Red Abbott @red_abbott]

@wstites @FinalsiteUK @LEHSchool Meredith who? @MereAdaireKap

[Red Abbott @red_abbott]

It is so on #FinalsiteU @FinalsiteUK see you tomorrow...@LEHSchool

[Red Abbott @red_abbott]

Made my Friday when @crkreg shared this quote from a client we do SEO & PPC for: "Thank you for always working to keep us at the top of our game!" #teamwork #finalsite

[Red Abbott @red_abbott]

@Smartypants903 I see. This helicopter footage was posted 3 hours ago: https://t.co/TzNiM8jqTl

[Red Abbott @red_abbott]

@Smartypants903 I hope damage was minimal - do you still have webcam working?