Red Fan Communications

The strategic, full-service communications partner for category-dominating B2B tech brands. 📍Based in ATX, serving nationally.

[Red Fan Communications @redfancomm]

Red Fan's @KathleenLucente joined the PR Matters Podcast to discuss the evolution of PR, the rise of zero-click search and what it means for brands that want to stay visible and credible in an AI-driven world.

Listen here with host Beverley Steele 🎧👉https://t.co/D1XvKe8Y8L

[Red Fan Communications @redfancomm]

How you arrive at the day determines how you respond to everything in it. @KathleenLucente on protecting the time before the inbox takes over 👉 https://t.co/4SPrLklI26

[Red Fan Communications @redfancomm]

Three companies, three PR teams, and one unified narrative.

S&S Activewear's automation deployment: partnerships with Infios + Geekplus, hundreds of robots across 3 distribution centers. Most companies handle this as separate announcements. We coordinated partnership amplification to multiply impact.

Our role:
Liaison between all 3 orgs. Led press releases, collaborated on media targets, coordinated spokespeople, ensured consistent messaging. Supported parallel case study with Infios for additional assets.

Partnership PR done right doesn't dilute your message—it amplifies across multiple networks simultaneously.

Full strategy: https://t.co/fLAgUu1LC0

[Red Fan Communications @redfancomm]

Connecting two disconnected industries requires more than good pitching—it requires strategic translation. S&S Activewear's warehouse automation story: hundreds of robots across 3 distribution centers (Infios + Geekplus partnerships).

The problem? The story lived at the intersection of 2 worlds:
• Apparel trades (rarely cover warehouse tech)
• Supply chain/tech outlets (unfamiliar with S&S)

Our approach:
Vertical-specific pitches for each audience. Cross-partner briefings across 3 companies. Phased regional rollouts (Lockport, Reno, Reading) for consistent news flow.

How we did it: https://t.co/hH94p22LUf

[Red Fan Communications @redfancomm]

Search doesn't work the way it used to. AI answers mean fewer clicks, different buyer journeys.

We cover what's shifting in B2B marketing every month. 👇

https://t.co/Ep2n7EFMT9

[Red Fan Communications @redfancomm]

The hardest part of M&A isn't the deal—it's making sure employees, customers, and media all hear the same story.

CSI's complex 24 months: $1.6B PE acquisition, T.A. Associates funding, 2 strategic acquisitions bringing new tech + hundreds of employees.

Each stakeholder needed different info—but the same underlying message about CSI's fintech vision.

We built dual-track comms:
• Internal: exec emails, employee meeting talking points
• External: media relations, analyst briefings, customer comms

Different formats. Same strategic narrative. Consistent story = M&A becomes a strength multiplier, not a distraction.

How we did it: https://t.co/DRlVodJ1me

[Red Fan Communications @redfancomm]

Narrative engineering at its best—bringing outside perspective to high-growth companies navigating constant change. This is the strategic work that makes the difference.

Read the full testimonial and others: https://t.co/XBfjl288eC

[Red Fan Communications @redfancomm]

We partner with B2B tech companies during M&A, fundraising, and market expansion. The patterns we see across fintech, cybersecurity, and enterprise tech? We share them monthly.

Between the Lines: tactical insights, actionable tips 👉 https://t.co/t8oioTYU7j

[Red Fan Communications @redfancomm]

M&A announcements are complex. M&A communications that actually build brand value? That's even tougher.

CSI (60-year fintech leader): $1.6B PE acquisition in 2022. Next 24 months: additional T.A. Associates investment + 2 acquisitions (Hawthorn River, Velocity Solutions). We built one strategic narrative connecting every move to CSI's long-term vision.

Results:
• Nearly 200 placements (2023-2024)
• Monthly coverage: American Banker, WSJ, Bank Automation News, Fortune
• Execs positioned as fintech thought leaders
• Seamless brand integration

Strategic M&A comms doesn't create confusion—it reinforces market leadership.

The playbook: https://t.co/ElWhZT2FOj

[Red Fan Communications @redfancomm]

This is the kind of work we love—helping clients navigate complex positioning challenges and connect with the media that matters.

Read the full testimonial and others: https://t.co/8JFFl6FV8C

[Red Fan Communications @redfancomm]

Brilliance nobody understands is brilliance that doesn't count.

Kathleen shares what she's learned helping technical leaders transition to CEO roles—including why the 18-month window matters and what to build during it.

New in Fast Company: https://t.co/xkcAbBUBjp

[Red Fan Communications @redfancomm]

Between AI search, algorithm-driven recommendations, and zero-click results—B2B buyers are finding and vetting companies in completely new ways.

Between the Lines tracks what's actually changing and what it means for marketing and comms leaders.

Get in focus 👉https://t.co/iDVdzWFYsY

[Red Fan Communications @redfancomm]

Two audiences. Two strategies. One coordinated effort.

SciPlay needed local market presence for hiring + national credibility with business and gaming press.

Local: Austin media relations, 9 Built In employer roundups → Recognized as one of Austin's 100 best places to work

National: WSJ briefing, Adweek, Pocket Gamer, Casino Guru, gaming podcasts (Deconstructor of Fun, LevelUp)

Result: 10,000+ stories, 26B impressions across both audiences

Local solved immediate hiring. National built long-term credibility. You don't have to choose between tactical wins and strategic positioning.

Read more: https://t.co/XXOcTi2CPT

[Red Fan Communications @redfancomm]

You can't debug your way to the C-suite. After 30 years working with technical leaders, Kathleen Lucente has noticed something: The CTOs who successfully transition to CEO roles build communication infrastructure the same way they'd architect any complex system.

She walks through the three levels in Fast Company—starting with internal trust, then organizational capability, then market authority.

Read it here 👉: https://t.co/7vvlbsmFcH

[Red Fan Communications @redfancomm]

Google search used to mean 10 blue links. Now it means one AI-generated answer—and your buyers never click through.

We're tracking how this changes B2B marketing. Every month, we break it down in Between the Lines: https://t.co/E9ozt0NfGy

[Red Fan Communications @redfancomm]

We're offering a GEO Readiness Assessment to a limited number of companies (available through January 17 only).

What you'll walk away with:
📉 Your AI Visibility Score
🔎 A Critical Gap Analysis showing which datasets you're missing from
📍 A 90-day roadmap to get you ranked in the top 3 when AI recommends solutions in your category.

The question is simple: When prospects ask ChatGPT or Claude about your space, does your company show up?

Contact us today: https://t.co/o8A7wdQOd8.

[Red Fan Communications @redfancomm]

Having too much news is a real problem.

SciPlay had constant newsworthy moments: celebrity campaigns (Jerry O'Connell, Sofia Vergara), record 2022 financials, Alictus acquisition, NASCAR sponsorship, charity partnerships. The challenge? Making the most of every opportunity without burning out media relationships.

Our approach: Strategic timing around key milestones. Maintained relationships with national business and gaming reporters. Balanced volume with value.

Results:
• 10,000+ stories
• 26B impressions
• Adweek, WSJ briefing, Pocket Gamer, Casino Guru, top gaming outlets

Strategic pacing = sustained coverage year after year.

Read more: https://t.co/BVcHu1MASF

[Red Fan Communications @redfancomm]

AI isn't just changing search—it's changing how your buyers build shortlists, compare solutions, and make decisions before ever visiting a website. In short, the buyer journey has changed forever.

We break down what's shifting in B2B marketing and what it means for your strategy.

Every month in Between the Lines: 👉 https://t.co/VelA3qIaIK

[Red Fan Communications @redfancomm]

Through January 17, we're offering a GEO Readiness Assessment to the first 12 companies that sign up. You'll get your AI Visibility Score, a Critical Gap Analysis, and a custom 90-day roadmap to fix it.

How visible is YOUR company when AI makes recommendations in your category?

Contact us today: https://t.co/PP8PrBXBgh.

[Red Fan Communications @redfancomm]

Your sales team keeps asking why leads arrive armed with competitor research

...because your competitors fed the machine.

Nearly 60% of Google searches now end without a single click to any website. B2B buyers are finding solutions with AI and what we're seeing is a clear divide: companies with original research and technical depth win while generic content fades away
.
The zero-click economy doesn't care about your marketing budget. It cares about your knowledge assets, and right now most B2B companies are knowledge-poor in a knowledge-currency world.

In this Forbes article, Kathleen breaks down the organizational shifts CMOs need to make before their competitors dominate the AI conversation:

https://t.co/aOwfq9JiWq