People don’t stop scrolling for “professional.”
They stop for different.
We started testing AI animated creatives like this
And suddenly:
→ Higher watch time
→ Lower CPMs
→ More clicks (without changing the offer)
Not because it’s magic.
Because it breaks the pattern. #AI
This tactic simplifies your targeting process by zeroing in on a group that has already shown interest in your industry— your competitor's followers!
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Flammable ideas. They are everywhere these days. We see brands struggle with the portrayal of diversity and what it looks like, or representing physical handicaps in a way that is trustworthy and socially relevant. We see a greater complexity of gend https://t.co/ifJQ0e45mf
Last year, many of our Branding Strategy Insider authors offered their perspectives on one of the most difficult brand strategies to pull off successfully: The rebrand. In our Rebranding Strategy Guide, Hilton Barbour observed, "Rebranding initiative https://t.co/IRpf44zATf
There can be little of greater importance to a growing company than its unique reason for existing and the expansion that mission enables. Yet, despite its importance, a sharp definition of what the company stands for and what makes it special is one https://t.co/PcFkbsf90E
A startup business faces many difficult challenges getting off the ground. For many early stage CEO's assessing their priorities, product development and the seed money to grow are their primary concerns. Few if any are thinking much about brand buil https://t.co/GgHh7IrobN
The last decade has seen sharp declines in traditional print-based media including magazines and newspapers. Some, like Teen Vogue and Self have transitioned to digital-only editions. Other legacy titles are being transformed into networks, as with G https://t.co/1oLoSf3kiH
B2B brands have long used thought leadership as a way for customers to gain access to the brand's specialized expertise. When done well, thought leadership content can strengthen a brand's reputation and ignite meaningful conversations that deliver t https://t.co/WFBBTDlvPq
Here's a thought experiment. Imagine the engineers working in the product development labs at Volkswagen A.G. develop three innovations: a suspension for a smoother ride, a more fuel efficient ignition system, and a better safety restraint system. Th https://t.co/FBbgtp15he
Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams. They can also be very expensive, often requiring outlays in the hundreds of millions of dollars. In some cases, billions of dollars are involved. https://t.co/jM5qXwca6f
The harsh truth is: stories are shared because audiences find them interesting, not because they belong to a brand. And probably, a brands' biggest challenge is how to get the attention, the time and captivate today's dispersive audiences.But the sol https://t.co/4uxB85motC
Every year, JWT Intelligence releases their Future 100 which details non-obvious and interesting trends that may cross consumers' paths in the year ahead. Because everything sits downstream from culture: entertainment, politics, art and communication https://t.co/UO2Tt8MvU4
As long as the dominant metric for defining a strong business is growth, its management will be a key focus for the C-Suite. From conversations around CAGR (compound annual growth rate) that informs how brands plan and analysts predict to discussions https://t.co/0TvyWmNJok